Winter Summit 2026 brings together leaders across the home improvement industry to tackle one of the biggest challenges teams face today: turning strategy into consistent execution.

You’ll hear from top sales coaches, brand experts and operational pros who will show you how to align your messaging, strengthen your process and build a team that performs with confidence. Whether you're leading a fast-growing franchise, running a sales team or managing marketing across locations, this event will give you the frameworks and tools to take immediate action.

Bonus: Every registrant receives the Summer Summit Playbook — a workbook packed with insights, templates and takeaways you can bring directly to your team.

Access the Ingage Winter Sales Summit on-demand!

By Emma Peterson. 

Industry experts break down the economic, technological and industry shifts to watch this year. 

During the second day of the 2026 International Roofing Expo (IRE), we got the chance to host a live Coffee Conversations with Julissa Chavez of SRS Distribution, Dean Curtis from Ingage and Jack Gottesman of IKO Industries! Now available on demand, this episode dove into the biggest trends and challenges facing the roofing industry in 2026. Keep reading to see some of the topics this expert panel highlighted to keep an eye on!  

Economics 

As we head into 2026, a lot of contractors and business owners are feeling the residual effects of last year’s unstable market. The panels consensus on what to do about this? Focus on your business and your team. Dean opened the conversation, saying, “The best thing you can do right now is invest in your talent. The talent you have on your team is going to determine how well you can do this year.” 

Mergers and acquisitions 

Another topic that’s been top of mind for many people from 2025 is the rise of mergers and acquisitions in the industry. Dean shared some of his insights into how these affect contractors in 2026:  

If you look at the way the market is consolidating in a lot of places, it might become a goal for smaller business to build themselves up to be part of an acquisition or for sale. This is a very viable option in 2026 and to do this you need to focus on professionalization. So things like profit, loss, delivery – all of these metrics are super important if that’s your goal. 

Technology 

And we cannot talk about trends to keep an eye on without talking about technology and AI. Julissa explained:  

AI is changing the game tremendously...In some ways it is making it tougher for sales reps to get a homeowner’s trust. It used to be simple, we were the professionals. But now with AI, homeowners are trying to do a lot more research, which is great, but things like ChatGPT aren’t always right... So it’s really important to focus on preparing your reps to educate homeowners on their roofing options. 

All of this comes down to meeting homeowners where they are and right now where they are is in the digital world. Jack added some of his thoughts to the discussion, sharing, “We redesigned our website last year to try and build a better relationship with the visitors. We looked at the analytics and created an experience around what their expectations and interests are.”  

Conclusion 

At the end of the day, 2025 was a bit of a bumpy ride for many business owners and professionals. But we weathered it by adapting and growing, which is exactly what we will do as we start 2026. Julissa summed it up, saying, “Roofing has always been about being able to adapt and leveraging, the moment. This remains true for 2026...H ere at SRS our focus for the new year is our customers... We want to help our customers grow in different segments, because as they grow, we grow at the same time.”   

Watch the entire Coffee Conversations on demand for more insights into the 2026 industry outlook.

With deep roots in the home improvement sector, Kyle Sellers has built a reputation for transforming customer-facing teams through fresh, effective sales strategies and ongoing coaching programs.

Ingage, the industry’s leading provider of interactive and data-driven sales enablement software, is proud to announce the appointment of Kyle Sellers as vice president of customer experience. A veteran of the home improvement industry, Sellers brings over a decade of experience leading high-impact customer success strategies at some of the field’s most recognized brands.

Sellers has held influential leadership roles at organizations including Tundraland Home Improvements and Jacuzzi, where he delivered proven results through innovative sales model development, world-class training and scalable enablement programs. He has consulted, trained and coached a wide array of clients, from major brands like KOHLER to emerging startups. With deep roots in the home improvement sector, he has built a reputation for transforming customer-facing teams through fresh, effective sales strategies and ongoing coaching programs. His unique approach to leadership selling inspires customers to choose, and champion, the brands he supports. Sellers is passionate about helping organizations effectively communicate their message, systematize and scale.

“Kyle’s leadership philosophy mirrors our commitment to helping customers succeed,” said Dean Curtis, CEO of Ingage. “He brings the right mix of innovation, empathy and operational rigor to help us elevate every interaction, from onboarding to long-term success. We’re thrilled to have him on board as we continue to evolve how our customers experience Ingage.”

As vice president of customer experience, Sellers will lead Ingage’s customer success and enablement teams, focusing on delivering measurable value at every stage of the client lifecycle. His expertise will be instrumental as Ingage continues to expand its reach across franchise systems, enterprise organizations and independent contractors in the home improvement and home services industries.

This appointment reflects Ingage’s ongoing commitment to providing unmatched value and support to its growing user base, ensuring that every customer not only gets started with Ingage, but thrives with it.

For more information about Ingage and its digital presentation platform, visit ingage.io.

About Ingage

Ingage is the industry’s leading provider of sales enablement and digital presentation tools, empowering businesses to create, share and measure dynamic sales content. Since 2008, Ingage has been revolutionizing the way sales teams engage with prospects — delivering interactive, measurable and on-brand presentations that help close more deals.

This seamless integration brings together two best-in-class solutions to empower home improvement professionals with the tools they need to tell a compelling story, showcase real-time visualizations and close deals faster.

Renoworks Software Inc., a leading provider of visualization software for the home remodeling industry, and Ingage, the premier interactive sales presentation platform, are excited to announce a new integration that transforms how contractors sell remodeling projects — both before and during the in-home visit.

This seamless integration brings together two best-in-class solutions to empower home improvement professionals with the tools they need to tell a compelling story, showcase real-time visualizations and close deals faster.

“With this integration, users can effortlessly move between a powerful interactive presentation in Ingage and an interactive design experience in Renoworks with no API keys or complicated setup required,” said Ingage ceo Dean Curtis. “It’s as easy as embedding a link.”

The integration enables sales reps to:

• Start with a tailored company story using Ingage’s interactive presentation tools
• Quickly launch the Renoworks visualizer within Ingage to show siding, roofing and other exterior/interior options from dozens of top manufacturers
• Personalize the homeowner’s experience by showcasing their home with different products and styles in real time
• Simply swipe to the next page to present financing options, next steps and close the sale without ever leaving the Ingage app

It also works as a pre-sales tool. Sales teams can set up personalized house inspiration images in Renoworks in advance, ensuring prospects are engaged before the appointment even begins.

“This partnership eliminates friction from the remodeling sales process,” said Renoworks ceo Doug Vickerson. “You don’t need to choose between showing and telling. You can now do both, beautifully and simply.”

The Renoworks + Ingage integration is available now. For more information, visit: https://info.ingage.io/renoworks-ingage

Ingage has partnered with Owens Corning to bring their expert-built roofing presentation to the Ingage Marketplace. This powerful sales tool is designed specifically for contractors to walk homeowners through Owen Corning’s trusted product lines in a clear, professional and compelling way.

Whether you’re presenting at the kitchen table or on-site, this deck helps you make every pitch more consistent, polished and effective.
This content is available to all Ingage Suite users—just download to your preferred team and start presenting with confidence.

Available to all Ingage Suite users. Contact your Territory Manager for more details.

Find out more about Ingage and OC.

By Jesse Sanchez.

Achieve your 2025 sales goals with the ultimate webinar series for actionable insights and strategies.

Elevate your sales game with Ski Chalet 2025, an exclusive two-part webinar series designed to equip sales teams with the insights, strategies and tools needed to crush their 2025 goals. Hosted by Ingage, this event promises actionable takeaways to help sales professionals close more deals, build stronger customer relationships and stay ahead of the competition. Whether you join live or catch the replay, these sessions are tailored to fit your schedule and maximize your success.

The series kicks off with Session 1: On the Slopes, set for January 28, 2025, at 2 p.m. ET (1 p.m. CT). This session focuses on gearing up your team with personalized, trust-building content that drives results. Two days later, on January 30, 2025, the journey continues with Session 2: In the Cabin at the same time. This powerful session uncovers how combining training, tools and data can keep your team sharp and ahead of the pack.

For those who can’t attend live, registration includes access to on-demand recordings of both sessions, ensuring you can learn and implement strategies at your convenience. By signing up, participants unlock exclusive benefits, including pro sales tips from industry experts, immediately actionable strategies and resources to sharpen their pitch and performance.

Ingage is thrilled to offer sales professionals the chance to build momentum for 2025 with insights they can implement right away. Ski Chalet 2025 is more than just a webinar series — it’s a trail map to making 2025 your team’s best year yet. Don’t miss this opportunity to transform your sales approach and propel your success.  

Spots are limited, so secure your place today. For more details and to register, visit Ingage Ski Chalet 2025.

By Jesse Sanchez. 

How industry consolidation is reshaping competition and lead acquisition. 

The roofing industry is facing unprecedented challenges in lead generation, driven by rising costs and heightened competition. In this episode of Roofing Road Trips®, Heidi J. Ellsworth meets with Pam Torrey, director of marketing at Ingage, to discuss how private equity investments and industry consolidation are transforming the market. 

“The elephant in the room is the cost of leads,” Pam stated. “Inflation has hit every aspect of our lives. Lead generation is absolutely no exception because all of the platforms that you generate leads on have to pay their people, they all have to pay for various services. Everything is just more expensive.” 

However, Pam explained that the larger issue is the impact of private equity. “Everyone has noticed that there has been a lot of private equity money floating around in the home improvement industry and specifically in exterior remodeling. I think exteriors have really been hit by this harder than everybody else.”  

This influx of capital has allowed larger companies to dominate lead generation and brand awareness, making it harder for smaller, independent roofers to compete. “Every roofer is now going up against private equity firms, large consolidated companies, companies that have a lot of cash to burn when it comes to lead generation and brand awareness,” Pam noted. “It’s making it harder to get leads. It’s making it more expensive to get leads. It is also making it more challenging to be able to convert those leads.” 

Pam expressed the importance of leveraging community ties to differentiate smaller businesses. She shared, “If you have been in your community for a long time, you understand your customer in a way that a large consolidated company doesn’t. Maybe you’ve sponsored their kids’ T-ball team. You have community connections that everybody else does not have in the market.” 

Read the transcript or Listen to the podcast to learn more about strategies to personalize lead generation and thrive in a competitive market! 

By Jessica Bravo.  

Learn more about how empathy and understanding can shape effective sales strategies.  

In an episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Alan Davis, product manager at Ingage, to discuss the importance of connecting with customers during the decision-making process. 

Alan emphasized that the sales process is not simply a one-on-one conversation at the kitchen table. He shared, “We all have lives. We're all busy... Salespeople have to be really empathic.” He added, “That empathy, that listening. I'm first and foremost a good listener. I want to hear what's going on and what [the homeowners] need for their decision-making process.”  

This approach to empathy is important to keep in mind, as navigating the overwhelming journey of making a purchasing decision can be difficult for some homeowners. Alan acknowledged the common issue of application fatigue, stressing that sales professionals need to do more than just present information — they must understand how to communicate it so that everyone is on the same page. Alan elaborated, “It's about driving the value and understanding the connection you have with the customer to get them the information they need to make what I would consider an intelligent decision and an informed decision, using the information you're providing them and building that report.” 

This is where the Ingage software plays a key role. “The software is nothing more than a tool,” Alan explained, and Ingage is an ideal tool for creating this connection as a platform that enables transparency and allows for a professional representation of products. He shared, “It really helps with that selling system, being that presentation layer in your selling system to really be able to create, share and measure the effectiveness of how you're presenting information in the field.” 

Read the transcript or Listen to the podcast to learn more about how Ingage is an ideal tool for connecting with customers.  

By Jesse Sanchez. 

Tech expert shares insights on navigating communication gaps across generations, revealing how adaptable strategies can build stronger, more cohesive teams. 

In this episode of Roofing Road Trips®, host Megan Ellsworth has a rich discussion with Dean Curtis of Ingage about the evolving communication dynamics in today’s multigenerational workforce. With over eight years at Ingage and a career that has spanned tech giants like Oracle and Apple, Curtis brings a seasoned perspective on managing communication preferences across generations. 

Dean describes the unique communication challenges presented by a workforce that spans four generations, each with different preferences for communication methods such as email, text, Slack and even face-to-face interactions. The tension between formality and informality is especially pronounced. “Different generations might be a little more informal on some communication methods,” Dean notes, pointing to a key source of friction. For instance, younger team members may lean toward more casual communication with emojis, while older colleagues may prefer formal emails. 

Another challenge, Dean says, is the speed of communication. He expresses that response expectations can create conflicts; especially as younger employees tend to be more responsive. Dean, however, encourages setting personal boundaries: “I turn all my notifications off on things,” he admits, acknowledging that personal work styles and generational habits affect workplace communication patterns. 

Dean also highlights how different generations view the necessity of face-to-face communication. Despite technological advances, he argues for the importance of the traditional approach: “There still is the old-fashioned, ‘Let’s go take a walk,’ or ‘let’s grab a coffee.’” 

The insights Curtis offers illuminate the need for adaptability and mutual understanding in fostering effective communication within a diverse workforce. Whether it’s implementing clear guidelines or using analytics to refine strategies, he underscores the importance of finding common ground to build a cohesive team environment. 

Read the transcript or Listen to the podcast to learn more about practical and timely advice on modern workplace communication challenges! 

By Dani Sheehan. 

How do your prospective customers react to the content you show them? Present with Ingage and sell more. 

Picture this: You’re at a dinner party with some friends and one of the guests pulls you aside to rave about their brand-new Mercedes. Naturally, you expect a walk outside to admire the paint job or even a quick spin around the neighborhood. But instead, they pull out their phone and show you a blank document with a list of specs – no images, no text drive, just plain text. For the next 20 minutes, they try to sell you on the car. Are you convinced?  

Now, imagine a different scene: You’ve been considering getting a dog, but haven’t settled on the right breed or timing. You arrive at the dinner party, and your friend has a foster dog. This dog is trained, charming and loves belly rubs. Your kids are glued to its side all night. By the time you leave, you’re seriously considering taking the dog home.  

Whether it’s a luxury car, a new pet or a metal roof, how you present something makes all the difference. That’s where Ingage, a business solution in Sherwin-Williams' MetalVue program, can transform your sales presentations. With Ingage, you create visually compelling, interactive sales content that not only impresses but educates your customers. This tool makes it easy to showcase your metal roofing services in a way that resonates, allowing you to close more deals with confidence.  

East Coast Roofing, led by Jeff Kay, implemented Ingage to bring consistency and scalability to their sales process. By integrating Ingage with other tech solutions like Project Map It and using its cloud-based platform to track sales performance, his team saw a 5% month-over-month increase in close rates, bringing in an additional $900,000 in revenue within just six months. This is the power of combining cutting-edge tools with smart business strategies.   

Contractors can replicate this kind of success by streamlining presentations, improving customer trust and increasing overall team performance. With Ingage’s easy-to-use platform and analytics, you’ll be able to quickly onboard new field reps, integrate with your CRM and refine your approach using real-time data. And when you join the MetalVue program, you gain even more – training, support and the opportunity to drive growth for your metal roofing business. 

Ready to close more deals? Create dynamic sales content and showcase your products and services with interactive elements that capture your customer’s attention when you get Ingage today.