By Emma Peterson. 

EagleView and JobNimbus have cooked up a new integration that can help you order smarter and win more than just jobs. 

Do you want to make your estimation and ordering process more efficient and effective this season? EagleView and JobNimbus’ recent integration is the perfect opportunity for you!   

EagleView is well-known in the industry for their aerial imaging and accurate roof measurements that help keep your boots safe on the ground and off the roof. Through mapping technology, EagleView can help you save time and make the inspection process safer by giving you incredibly accurate estimates. This campaign with JobNimbus (ending July 31, 2025) is a great opportunity to explore EagleView’s innovative tools and offerings, with chances to win “up to 10 free EagleView reports this season when you order supplies through JobNimbus!” 

Ordering through JobNimbus is the way to go if you want to save time and money. JobNimbus’ platform allows users to order directly from their supplier, track orders and manage jobs, crews and customers with ease. This is a great way to cut down on phone calls and mix-ups, as JobNimbus uses real-time supplier pricing to make sure your estimates stay accurate.  

By simply signing up between May 12 to July 31, 2025, users will get a free EagleView report! And then, on subsequent orders of $3,000+ through the JobNimbus supplier integration with SRS Distribution, Roof Hub, you will get another free report (up to 10 per contractor) and the chance to win a free Traeger Smoker to enjoy when you’re not at the job site.  

Streamline your business and set yourself up to smoke the competition (on and off the job) this summer with the EagleView x JobNimbus campaign! 

By Emma Peterson.

Learn about how Roof Hub is powering the digital job site.

The advent of the digital era has changed all parts of daily life, from how we go grocery shopping to how we buy a new car, and the roofing industry is no exception to that. While at ServiceCon 2025, Heidi J. Ellsworth had the chance to sit down with Delisa DiMercurio, the manager of digital partnerships at SRS Distribution to talk about the importance of technology in today’s roofing world.  

One of the SRS programs that Delisa works closely with is Roof Hub, which is a powerful digital platform that helps contractors scale their businesses with helpful tools like live pricing, real-time tracking and estimating assistance. Delisa shared a few more details about the platform, adding, “What Roof Hub really does is equip our contractors to have real-time access to the materials that we have at the branch, the pricing, everything, so that their scope of work is accurate. And then also at the end of the day with one click of the button, they could send that order to the branch, eliminating some human error, allocating that material instantly, and just getting what they need out the door quicker.”

Roof Hub can deliver all those tools and more because of the integrations and partnerships they have made with leading digital programs in the industry. Examples of these integrations include:

• JobNimbus: By partnering with JobNimbus, Roof Hub is able to level up contractor’s material management processes.
• Acculynx: With Acculynx, Roof Hub users can create estimates and orders with ease and automation.
• Eagleview: Roof Hub connects contractors to Eagleview measurement reports!
• Project Map It: Take your sales and marketing to the next level with an interactive map through the Roof Hub/Project Map It partnership!

This is all part of a larger initiative at SRS to help their contractors have the right tools for the job, both in the field and the office. Delisa explained, “We want to help equip our contractors with great tools to create more efficiency, and digital is a big piece in that.”

Watch the full interview to learn more about the digital tools that Roof Hub and SRS Distribution are connecting contractors to!

By Emma Peterson.

Featuring integrations with a variety of industry-leading programs and tools, Roof Hub helps simplify your ordering process.

The roofing industry is a fast-paced space with a heavy day-to-day workload for many business owners. This can make it difficult to balance the tasks of both growing your business and maintaining your active projects. But SRS Distribution’s Roof Hub aims to help resolve some of these growing pains with a variety of features that streamline the roofing project management. A few examples of Roof Hub’s features include real-time delivery tracking, automated supplier rebates, interactive maps, digital measuring and more.  

All of this allows you to run your business more efficiently and close more deals without exhausting all of your time and energy. How is Roof Hub able to do this? One key factor is their integrations with some of the best tools in the roofing industry. Eliminate the need to hop from application to application, platform to platform by subscribing to the most powerful software that gives you simplified access to it all. Here are some of the incredible integrations you get access to through the Roof Hub platform.  

CRM integrations

JobNimbus: Manage your materials better than ever with the Roof Hub – JobNimbus integration. Contractors can use their Roof Hub account to access features like live pricing and products from their local SRS branch. This makes it easier to build proposals and place material orders.  

Acculynx: With direct ordering and invoice management, the Acculynx integration allows Roof Hub users to set up automated orders and deliveries with ease. You can keep your estimates updated with live pricing and can place orders with your delivery branch and territory manager in one simple email.  

Leap: Combining the power of Roof Hub’s live pricing and direct ordering with Leap’s cloud-based business platform is a match made in heaven. It creates a flexible, easy-to-use and efficient way for contractors to meet their goals, whether they are business, strategic or personal.  

GiddyUp: This integration helps with everything from canvassing to closing. Roof Hub participants get access to GiddyUp’s live pricing, order templates, item recommendations, delivery tracking and more, making your team faster and more efficient.  

Measurement integrations

EagleView: If you’re looking for measurement technology in the industry, you’ve probably heard of EagleView. Now, Roof Hub users can order EagleView reports with ease. Not only can you view and download these reports for reference, but they can also be inputted directly into an order form to automatically generate order quantities.  

QuickMeasure: This service from GAF determines roof measurements with speed and accuracy. Using high-resolution imagery, you can get reports on single-family homes in under an hour and reports on multi-family/commercial spaces within 24-hours.

Hover: Through a partnership with Hover, Roof Hub users can easily get a 3D model of their project. This helps with the ordering process as measurements and material quantities can easily be estimated using this model!  

Other integrations

Project Map It: This platform is an innovative sales and marketing tool that builds an interactive, digital map of your past projects. You can customize the map with things like photos, reviews and products used, making it a perfect way to showcase your workmanship and skill to potential clients.

Canopy Weather: Weather events like hailstorms often lead to an uptick of work for contractors. Keep an eye on the storms that are happening with Roof Hub’s integration with Canopy Weather. This allows you to know where you might be needed and reach out to homeowners in that area to help.

Billtrust: With the Roof Hub integration with Billtrust, managing your invoices and financials is easier than ever. Billtrust lets users schedule payments and easily export the data into a CSV file.

Take your business to the next level with Roof Hub and the many integrations available through the platform!

JobNimbus releases Peak Performance 2025, offering data-driven insights on roofing industry trends, profitability and operational benchmarks.

JobNimbus, a provider of roofing business management solutions, has published its annual Peak Performance 2025 Report, offering a data-driven analysis of trends, challenges and strategies shaping the roofing industry. The report is based on survey responses from roofing professionals across the United States, providing insights into key operational benchmarks.

This year’s report highlights trends in revenue growth, customer acquisition, production timelines and financial management within the roofing sector. Findings indicate that roofing companies with annual revenues exceeding $4 million are adopting structured workflows, diverse payment options and personalized customer communication strategies to maintain profitability and customer satisfaction.

Key findings from the Peak Performance 2025 Report include:

• Revenue and profitability: Companies generating over $4 million annually employ a combination of referral marketing, digital advertising and direct customer engagement to sustain growth.
• Lead generation and marketing: 91% of surveyed companies identify referrals as their leading source of new business, underscoring the importance of customer experience in driving repeat business.
• Sales process optimization: Companies with high profitability are more likely to present proposals in person, allowing for direct customer interaction and tailored solutions.
• Production timelines: While efficiency remains critical, five-star-rated businesses prioritize communication and expectation management over speed alone.
• Financial management: Adoption of multiple payment methods correlates with improved cash flow and increased accessibility for homeowners.

“Understanding industry benchmarks is essential for contractors looking to refine their operations,” said Ben Hodson, CEO of JobNimbus. “The Peak Performance 2025 Report provides roofing professionals with data-backed insights to navigate market challenges and position their businesses for long-term success.”

For additional insights, join our exclusive roofing industry panel featuring Ben Hodson, vice president of marketing Kaili Smith and special guest American Contractor’s John Dye, as they break down key findings and offer strategies to help your roofing business thrive in 2025 and beyond.

The full Peak Performance 2025 Report is now available for download. Roofing professionals can access the report to gain deeper insights into industry benchmarks and emerging best practices. Download Peak Performance 2025.

By Dani Sheehan. 

With a packed schedule of educational sessions and networking events, make sure you plan ahead for IRE 2025! 

You probably already have your walking shoes and business cards on your packing list for the International Roofing Expo (IRE) 2025 – but have you packed your peppermint mints? No, we’re not subtly suggesting anything about your breath! Peppermint is known to boost alertness and memory, helping you stay sharp while navigating the packed schedule of educational sessions, networking events and product showcases at this year’s show. 

This year, The Coffee Shops will be right in the heart of the action! Be sure to swing by our booth in Alcove 1, just to the right of the Hall 2 Entrance. Grab some swag and say hello as you gear up for a full three days of roofing innovations, business development opportunities and worldly connections. 

Then, make your way to Tremco Roofing at booth #2202 to learn about their latest innovations and solutions! Look out for more information about the Tremco reception after the expo floor closes on Thursday. 

Day two, Thursday, February 20, 2025, starts off strong with the Roofing Alliance Construction Management Student Competition. And when you’re ready to drop from attending educational sessions and walking the expo floor, join the National Roofing Contractors Association (NRCA) for their awards ceremony from 5:00 p.m. to 7:00 p.m.  

With so much happening, it’s essential to plan ahead. Some key presentations on Thursday, February 20, 2025, you won’t want to miss include: 

• Heat Smart, Safe Workers: Heat Illness Prevention in the Roofing Industry | 8:30 a.m. - 9:30 a.m. | Presented by Cheryl Ambrose, vice president and enterprise risk management at NRCA 
• It’s All About the Testing! A Technical Understanding of Codes and Standards in the Roofing Industry | 8:30 a.m. - 9:30 a.m. | Presented by Jacqueline LaDuke, field testing engineer at Elevate, and Rodrigo Maese, lead project engineer, codes department at Elevate 
• Seven (7) Sales Training Basics Beginners Must Master | 8:30 a.m. - 9:30 a.m. | Presented by John DeRosa, director of contractor training at SRS Distribution, Inc. 
• NRCA’s Roundtable Discussion: Preparing for a New Generation | 8:30 a.m. - 11 a.m. | Speakers include Wendy Marvin, president of Matrix Roof & Home, Geoff Mitchell, CEO of Mid-South Roof Systems, Bob Morgan, owner of Upstate Roofing & Painting, David Sanders, sales training and development at Beacon Building Products, JJ Smithey, president and owner at Frost Roofing Inc., and Brad Sutter executive vice president at Sutter Roofing Company 
• Blueprint for Excellence: Building a Thriving Maintenance and Repair Department | 9:45 a.m. - 10:45 a.m. | Presented by Tracey Donels, CEO/Founder of Service First Solutions 
• Critical Choices: Managing Air/Vapor in Low-Slope Roof Systems | 9:45 a.m. - 10:45 a.m. | Presented by Scott Wood, senior building scientist at VaproShield 
• Standing Seam Installation | 11:30 a.m. - 12:15 p.m. | Presented by Jason Ayres, technical services manager at Sheffield Metals, Andy Lesmeister, weathertight warranty inspector at Sheffield Metals and David Stubbs, assistant technical director at Sheffield Metals 
• 52 Weeks, Engaging Sales Meetings for a Winning Culture | 12:00 p.m. - 12:45 p.m. | Presented by Greg Bjornson, CARE business growth lead at GAF 
• Rooftop Equipment Securement: Codes and Solutions | 2:30 p.m. - 3:15 p.m. | Presented by Joel Stanley, CEO and founder of Anchor Products 
• From Leaks to Likes: How Software Secrets Can Turn Your Roofing Business into a 5-Star Experience | 3:30 p.m. - 4:15 p.m. | Presented by Adam Keys, vice president of product at JobNimbus 

Whether you’re looking to improve your skills, explore new technologies or connect with the industry’s top experts, IRE 2025 has something for everyone. See you on the expo floor!

Looking to attend sessions on other days of the event? Check out what’s going on during day one and day three of IRE 2025!  

By Jesse Sanchez. 

The first day of IRE is packed with industry expertise and innovation. 

Roofing professionals from across the country are gathering for a full day of insights, networking and forward-thinking strategies at the International Roofing Expo (IRE) 2025. With sessions covering everything from safety leadership to sustainable practices, this event promises to equip attendees with the tools they need to stay ahead in a rapidly evolving industry. 

Before exploring the packed schedule of educational sessions, be sure to stop by The Coffee Shops booth in the lobby to say hi, check out our soundstage and get some fun swag. Then make your way onto the show floor to explore the latest tools, trends and insights from hundreds of vendors, including Roof Scout in booth #27116.  

Day one of IRE has a variety of sessions available. Make sure you plan ahead to find the sessions that best align with your interests and business goals. 

Featured sessions for Wednesday, February 19

• NRCA 2025 Safety Leadership Workshop | 8:00 a.m. - 4:00 p.m. | Room 225D - An intensive workshop covering risk management, safety culture, legal updates and regulatory concerns for industry leaders presented by experts from the National Roofing Contractors Association (NRCA), Kalkreuth Roofing and Sheet Metal, Trent Cotney of Adams and Reese. 
• Best Practices and Solutions in Attic Ventilation | 8:15 a.m. - 9:15 a.m.| Room 206AB - Explore the importance of balanced attic ventilation and installation techniques to prevent callbacks with Paul Scelsi from Air Vent. 
• Is That Leak Really the Roof? | 8:15 a.m. - 9:15 a.m. | Room 214CD - Investigate common causes of water infiltration that are often mistaken for roofing issues with Glen Clapper from the NRCA. 
• So, you Want to Recycle a Roof? | 8:15 a.m. - 9:15 a.m. | Room 207AB - Join Robert Anderson from Elevate and Jules Endres and Sherrie MacWilliams from Holcim for a discussion on the challenges and solutions in roofing material recycling. 
• Up Your Game: Successfully Recruiting and Retaining Women in the Industry | 8:15 a.m. - 9:15 a.m. | Room 008AB - Kristin Case of Hi-Peak Staffing Solutions, Rae Fistonich of Chinook Building Envelope Services and Shelby Smith and Lindsey Switzer of Owens Corning share strategies to attract and retain women in roofing and address labor shortages. 
• Is the American Dream Dead? | 9:30 a.m. - 10:50 a.m. | Lila Cockrell Room - Former NRCA CEO Reid Ribble examines the state of the American dream and what it means for today’s professionals. 
• Leveraging Sustainability to Win Work | 11:00 a.m. - 11:40 a.m. | Booth #19060 - Jennifer Keegan of GAF shares case studies on how sustainable roofing solutions can be both cost-effective and competitive. 
• Don't Scrimp on Scrim | 11:30 a.m. - 12:15 p.m. | Booth #36115 - An in-depth look at PVC roofing membrane durability and performance standards with Chis Mahon of Holcim. 
• Shingle Recycling: Why we Should all Care | 11:30 a.m. - 12:15 p.m. | Booth #36090 - Owens Corning experts discuss efforts to reduce shingle waste and improve recycling processes. 
• In-home Sales, The Power of a Sales Process | 12:00 p.m. - 12:45 p.m. | Booth #19060 - Learn from Greg Bjornson of GAF how a structured sales process can enhance customer trust and drive business growth. 
• Top 5 Reasons Salespeople Lower Their Price | 12:00 p.m. - 12:45 p.m. | Booth #6077 - John DeRosa of SRS Distribution shares insights into pricing strategies and how to maintain profitability without unnecessary discounts. 
• Advanced Pricing Strategies to Drastically Improve Sales | 12:30 p.m. - 1:15 p.m. | Booth #33096 - Learn from John DeRosa of SRS Distribution about how Roof Hub Estimator can streamline pricing and bidding processes. 
• Roof and Building Restoration is More Than Just Repairs | 1:30 p.m. - 2:15 p.m. | Booth #36090 - Hear from a panel of experts from Polyglass about critical topics such as labor shortages, the decision-making process between restoration and new construction, and when restoration is the right choice for your project.
• Standing Seam Installation | 1:45 p.m. - 2:30 p.m. | Booth #10141 - Best practices for standing seam metal roof installation from industry leaders at Sheffield Metals. 
• New Rules for New Roofs: The Evolving Landscape of Roofing Insurance Claims | 2:00 p.m. - 2:45 p.m. | Booth #19060 - Mike Thomas of GAF explains changes in homeowner insurance policies and their impact on roofing claims. 
• 5 Crucial Reasons Contractors Must use Roof Hub Estimator | 2:30 p.m. - 3:15 p.m. | Booth #36115 - John DeRosa of SRS Distribution will share how the Roof Hub Estimator helps contractors maximize profitability, improve accuracy and reduce proposal turnaround time.
• Retrofit With Metal Systems | 3:15 p.m. - 4:00 p.m. | Booth #10141 - Charlie Smith of McElroy Metal, Jason Kaiser of Vogler Sheet Metal and DJ Highnote of Roof Hugger share the nuances of retrofitting over various roofing systems and facilitating the installation of photovoltaic systems
• From Leaks to Likes: How Software Secrets Can Turn Your Roofing Business into a 5-star Experience | 3:30 p.m. - 4:15 p.m. | Booth #36105 - Adam Keys of JobNimbus shares strategies for improving customer trust and enhancing business reputation.  
• Low-slope Roofing and Photovoltaics | 3:30 p.m. - 4:15 p.m. | Booth #36115 - Rob Hughes of Johns Manville provides an introduction to rooftop PV systems.
• Find Your Value Proposition (presented in Spanish) | 4:00 p.m. - 4:45 p.m.| Booth #19060 - Learn how to position your company beyond price competition and highlight true value to clients from Alan Lopez of GAF. 

With such a diverse lineup of educational and technical sessions, IRE 2025 is shaping up to be an essential event for roofing professionals looking to stay ahead of the curve. Whether you're interested in safety leadership, sustainability, sales strategies or cutting-edge roofing innovations, there’s something for everyone. 

Don't forget to explore the exhibition hall and connect with leading industry vendors throughout the day. See you at the sessions! 

Looking to attend sessions on other days of the event? Check out what’s going on during day two and day three of IRE 2025!

New investor Sumeru, JobNimbus co-founders and existing investor Mainsail Partners back JobNimbus as an industry game changer making contractors heroes to their customers.

JobNimbus, a game-changing SaaS provider for the roofing industry, today announced a $330 million growth investment from Sumeru Equity Partners (“Sumeru”). Existing investors including founder and CEO Ben Hodson, other co-founders Nick and Jason Wood and Mainsail Partners will continue as investors in the business. This funding will help enable JobNimbus to scale its operations, expand product offerings and continue its mission to transform the contractor technology space.

“This investment marks a significant milestone for JobNimbus and is a testament to the hard work of our incredible team,” said Ben Hodson, CEO of JobNimbus. “We chose Sumeru as our partner because of their expertise in scaling high-growth companies, and with this funding, we’ll continue to double down on our commitment to making contractors heroes, helping them drive their businesses forward with advanced technology.”

“JobNimbus is a unique company, transforming the day-to-day lives of contractors through aggressive product innovation and a mission-driven culture,” said Jason Babcoke, Sumeru co-founder and managing director, who will join the JobNimbus board of directors as part of the investment. “We are excited to partner with the JobNimbus and Mainsail teams to continue to scale the company, expand the platform and create a clear category leader. JobNimbus is an ideal fit with our skill set helping founders and management teams scale world-class SaaS businesses.”

Also joining the JobNimbus board of directors from Sumeru are Chris Litster, Paul Mercadante, Jack McCabe and Blake Shott. Vinay Kashyap and KC Kanoff from Mainsail Partners will remain on the board.

“There’s a lot to be proud of from the last four years of our partnership with JobNimbus, from working together to expand the product suite and customer base, to completing three strategic acquisitions,” said Vinay Kashyap, partner at Mainsail Partners. “Most importantly, JobNimbus has delivered on its mission to help roofing and residential contractors become heroes to their customers. We welcome the opportunity to partner with the Sumeru and JobNimbus teams to help drive the company’s continued growth and impact on the roofing industry.”

JobNimbus provides contractors with an all-in-one software that helps streamline their business operations. Contractors can quickly create quotes, order materials and manage projects—all from a single, user-friendly platform. By simplifying these essential tasks, JobNimbus helps contractors save time and reduce overhead, empowering them to focus on growing their businesses.

The funding will be used to help accelerate product development, invest in AI-driven features, and scale the team to support growing demand from customers across the roofing industry. The company plans to expand significantly, with a focus on key roles in engineering, product development, and customer support.

About JobNimbus

JobNimbus is the industry-leading SaaS platform that helps contractors manage and grow their businesses with a suite of powerful tools. Founded with the mission to 'make contractors heroes,' JobNimbus is transforming how roofing professionals operate, delivering increased efficiency, profitability and growth for thousands of users nationwide. For more information, visit www.jobnimbus.com or follow the company on LinkedIn.

About Sumeru Equity Partners

Sumeru Equity Partners (“Sumeru”) provides growth capital at the intersection of people and innovative technology. Sumeru seeks to embolden innovative founders and management teams with capital and scaling partnerships. Sumeru has invested over $3 billion in more than fifty platforms and add-on investments across the enterprise and vertical SaaS, data analytics, education technology, infrastructure software and cybersecurity. The firm typically invests in companies throughout North America and Europe. For more information, please visit sumeruequity.com or follow the firm on LinkedIn.

About Mainsail Partners

Mainsail Partners is a growth equity firm that invests in bootstrapped B2B software companies to help them realize their full potential. Our team is purpose-built to include experienced investors and software operators who help founders build great teams, develop industry-leading products, design data-driven and scalable infrastructure and grow market share. Mainsail’s hands-on support and best practices are delivered with a collaborative approach that respects founder-led cultures and helps build on each company’s commitment to its people and customers. With offices in Austin and San Francisco, Mainsail Partners has raised more than $2.2 billion in committed capital and partnered with 100+ companies over the last 20 years. For more information, visit www.mainsailpartners.com.

By Lauren Miller, JobNimbus. 

Cool roofs are more than a trend; they're a smart, sustainable choice for homeowners and roofing pros alike. 

A rising star in energy-efficient construction, cool roofing systems offer a solution to high temperatures and energy bills by reflecting sunlight instead of absorbing it. This simple shift could help save homeowners money, extend the life of roofs and even contribute to reducing urban heat islands. For roofing professionals and environmentally conscious homeowners, the benefits of cool roofs go far beyond aesthetics. Join us at JobNimbus as we discover why cool roofs are making waves in the industry and how they could be the key to sustainable roofing solutions. 

What is cool roofing? 

Cool roofs reflect more sunlight than typical roofs. Thanks to their high solar-reflectance material, cool roofs help keep structures naturally colder in the summer. 

What’s the difference between cool roofs and conventional roofs? 

According to the U.S. Department of Energy, most conventional roofs can reach temperatures as high as 150°F on a hot summer day. That’s significantly hotter than the hottest temperature ever recorded on Earth, which was 134°F! 

On a hot summer day, a cool roof would only reach an average maximum temperature of about 90–95°F. A conventional roof can be 50°F hotter than the outside temperature, whereas cool roofs are typically only 5–10°F warmer. 

Benefits of cool roofs 

The roofing industry can have a big impact on the environment, both positive and negative. One way the roofing industry can be more environmentally conscious is through cool roofing systems. 

Cool roofs are an environmentally friendly alternative to traditional roofs. 

Cool roofs can help bring down the overall temperatures of larger areas. Highly developed cities with dark pavement and buildings tend to be 1–2°F hotter than neighboring areas. 

That’s because the pavement and buildings absorb heat and keep the area hotter for longer. If more buildings had cool roofs, it could help stabilize the temperature outside. 

Why would homeowners want to install a cool roof for their home? 

Let’s explore some additional benefits of cool roofs. 

• Keep building temperature comfortable: Cool roofs help regulate home temperatures by absorbing less heat from the sun. 
• Save energy: Since cool roofs don’t generate as much heat, they can save energy that would otherwise be spent trying to cool the home through air conditioning. 
• Cost-savings: Homes that use less air conditioning can save money in the long run. 
• Extend roof life: Hot roof temperatures may lead to a shorter roof lifespan. Cooler roof temperatures can help extend the roof’s longevity. 

Cool roofs offer several benefits. Depending on where you live, homeowners may not have a choice to opt for energy-efficient roofs. Some areas in California have energy-efficient roofing codes that require citizens to meet certain cool roof standards. 

Cool roofing materials 

Roofers must use the right materials to ensure cool roofs serve their function. Solar-reflective shingles reflect more sunlight and absorb less heat than typical shingles. They come in various colors and styles, ensuring homeowners aren’t limited in their choices. 

Popular cool roofing materials include: 

• Tiles like terracotta and slate 
• Green or living roofs 
• White and light-colored roofing materials 
• Concrete 
• Synthetic rubber, such as EPDM 
• Metal panels 

Innovative roofing solutions for long-term sustainability 

Advancements in the roofing industry have led to the development of innovative solutions like cool roofs. Offering cool roofing system installation can help you reach more customers. 

Cool roofs not only benefit homeowners but also help your company promote energy-efficient roofing practices. So, how can roofing professionals align with this sustainability trend and ensure they build a business that will last as long as a cool roof? Enter roofing software. 

Roofing software can help you improve quotes, manage projects, stay organized and improve your sales process. 

Embrace the future of roofing with cool roofs and innovative software to make every project a success. Start a free 14-day trial with JobNimbus and see how roofing software can elevate your business today. 

Original article and photo source: JobNimbus 

By Lauren Miller, JobNimbus. 

Great customer experiences build trust and boost sales — here’s how to make it happen.   

What truly sets a business apart is how it handles customer relationships. Poor communication and neglect can drive clients away, but with the right strategies, you can turn satisfied customers into lifelong advocates for your brand. In this guide from us at JobNimbus, we’ll explore how roofers can build trust, improve communication and create loyal, repeat customers. Keep reading to unlock the secrets to lasting success in your roofing business. 

Why do customer relationships matter? 

Before we discuss how roofers can build customer relationships, let’s consider why customer relationships are essential. 

Building a sustainable roofing business relies heavily on your local reputation. If word gets out that customers have a poor experience with your business, you will probably not sign more deals. 

When you build strong customer relationships, you increase the odds of those customers leaving positive reviews for your business. Additionally, happy customers will likely choose you again for future roofing needs. 

Here are a few benefits of building positive customer relationships: 

• Increase word-of-mouth referrals 
• Build brand awareness in your community 
• Boost sales 
• Improve customer experience 
• Gain repeat customers 
• Set you apart from competitors 

How roofers can build customer relationships 

Creating relationships with your customers is all about crafting a great experience and building trust. Here are three ways you can build customer relationships in your roofing business. 

1 - Communicate effectively and be respectful 

Effective communication and respect are two of the most essential foundations for building positive relationships with your customers. 

One of the quickest ways to lose customer trust is through miscommunication. Research has found that a whopping 98% of customers say it’s important for businesses to communicate effectively. 

Another 66% of consumers say they’ll switch to a competitor due to ineffective communication. Instead of losing customers to your competitors, make an effort to communicate with your clients. 

By keeping customers informed about their roof projects, you show them that you also care about their homes. Ineffective communication can communicate another message to homeowners: you don’t respect them or their time. 

Avoid sending the wrong signals to your customers and stay on top of communication throughout the job. You’ve probably heard, “You get out what you put in.” Building customer relationships can be as simple as this idea—if you show your customers respect, they will likely reciprocate. 

2 - Use roofing CRM software 

Contracting professionals can enhance customer experience and strengthen client relationships by leveraging technology like roofing software. 

Roofing software can help you: 

• Deliver excellent customer support 
• Provide quick and accurate estimates 
• Keep digital contracts and other documentation organized 
• Streamline communication 
• Offer roof financing to customers 

When you provide a great customer experience through accurate estimates and frequent roof project updates, your customers are more likely to trust you. 

3 - Listen to feedback 

As a business owner, you’ll never be able to experience your business from a customer’s perspective. Sure, you could wear a disguise and pose as a customer à la “Undercover Boss” style, but is that worth it? 

(If you do that, please reach out—we might’ve stumbled upon CBS’s next hit undercover show.) 

Let’s skip the disguises and go straight to the source instead: your customers. Ask your customers for feedback and do your best to act on it. 

This initiative shows clients that you care about their experience. When people feel their voices have been heard, it cultivates trust. 

Seeking feedback from your customers also helps you better understand their needs. You can gain invaluable insights into your customers’ perspectives on your sales process and other areas of your business. 

While it can be difficult to look at your business’s negative reviews or listen to some tough love from a customer, it’s crucial to be objective and improve your business. 

Set your roofing business up for success 

Your customers are the foundation of your business. To build a successful roofing company, you need to listen to customer voices. When you follow these customer relationship management tips, you can strengthen customer relationships at your roofing business. 

Original article and photo source: JobNimbus 

By Lauren Miller, JobNimbus. 

Boost your revenue by tapping into the power of your existing customers. 

In a world where customer trust is gold, how do you turn every client interaction into an opportunity? The answer lies in mastering the art of cross-selling and upselling. These two powerful sales techniques can transform your business strategy, but only when done right. Whether you're enticing a customer with a complementary service or guiding them toward a more premium product,  JobNimbus has created this guide to help you understand that the fine line between these methods can spell the difference between just another sale and a loyal, lifelong client. 

Understanding cross-selling and upselling 

Cross-selling and upselling are both sales techniques for existing customers. Before we examine these two sales methods, let’s define them. 

What is cross-selling? 

Cross-selling is the practice of selling complementary products or services to an existing customer. 

Ideally, salespeople should only cross-sell customers when it benefits the customer’s needs. When cross-selling is deployed solely as a money grab, it can have detrimental consequences for a business. 

For example, let’s say a roofing customer recently purchased a brand-new roof from your business. If your company also does siding, you could consider cross-selling siding services to this customer if they need them. 

What is upselling? 

Upselling is a commonly used sales technique across most industries. In fact, you’ve probably been upsold before! Have you ever decided to buy a nicer product after talking to a salesperson? If so, that salesperson was probably using the upsell technique. 

Upselling is a sales method where salespeople show customers why the higher-end or more expensive products are a better fit for their needs. Upselling ensures that customers get the best product possible and closes a bigger sale. 

What is the difference between upselling and cross-selling? 

Both of these sales techniques generate more revenue from existing or past customers. But what is the difference between upsell and cross-sell strategies? 

Upselling is all about showing customers the best value. It usually encourages customers to add more expensive upgrades to their projects. 

When you cross-sell to a customer, you don’t convince them to upgrade their service. Instead, you sell them on a different but related service. 

These strategies work in part because you have an existing rapport with customers who trust you. 

When you have a relationship with the customer, they are more receptive to your suggestions. Whether you’re cross-selling or upselling, you’ve already successfully built that crucial layer of trust for these sales strategies. 

How to cross-sell and upsell successfully 

Your expertise as a roofing professional is invaluable. When you examine a homeowner’s roof, you bring a level of insight they simply don’t have. You have the power to help homeowners make informed decisions about their roofing needs. 

When you upsell a customer, you’re not just selling them a product — you’re offering them a better solution. For instance, as a roofing professional, you can upsell customers on things like skylights or higher-quality shingles. You can explain how these upgrades will enhance their living experience. 

When executed properly, upselling benefits both the business owner and the customer. You can foster a relationship built on trust and mutual benefit. You can easily use your roofing estimates to successfully upsell customers. Use good/better/best estimates to showcase the available upgrades. 

As you start cross-selling and upselling at your business, it’s important to follow best practices. Here are some guidelines to consider as you begin using these sales methods. 

Don’t come on too strong 

Avoid being overly aggressive in your sales pitch. This intensity can create a negative impression and drive customers away. 

Focus on customer needs 

Always prioritize the customer’s needs and preferences. Your suggestions should be genuinely beneficial to homeowners. 

Clearly explain how the additional product or upgrade will benefit the customer and address their specific needs or concerns. Your offers should be relevant and valuable to their situation and needs. 

Be transparent 

Ensure honesty and transparency about the costs and benefits of the services or products. This openness builds trust with your customers. 

Elevate your sales potential with upselling and cross-selling 

Leveraging your existing customer base can increase revenue without the costly need to acquire new customers. However, this shouldn’t be a one-sided strategy. 

To cross-sell and upsell successfully, you should have your customer’s best interests at heart. Providing good service and valuable recommendations benefits both the customer and your business. 

Investing in roofing software can streamline and enhance your cross-selling and upselling efforts. It can help contractors accomplish a lot more in less time. Here are some of the benefits of roofing software: 

• Task automation 
• Lead organization 
• Streamlined billing 
• Project management 
• Sales optimization 

Using roofing software is like having an extra person on your team.  

Original article and photo source: JobNimbus