Por The Coffee Shops®, traducido por Alberto Torres. 

Las oportunidades de liderazgo brindan a los profesionales del techado la posibilidad de contribuir al futuro de la asociación. 

Para los profesionales del techado que buscan desempeñar un papel más activo en el futuro de la industria, National Women in Roofing (NWIR) ofrece varias oportunidades de liderazgo a través de su programa BOOTS, siglas de Building Our Organization Through Service (Fortaleciendo nuestra organización a través del servicio). 

Como asociación impulsada por voluntarios y dedicada a promover y apoyar a las mujeres en la industria del techado, NWIR depende de miembros dispuestos a compartir su tiempo, experiencia y perspectivas. El programa BOOTS ayuda a los miembros a involucrarse más en la organización y, al mismo tiempo, crea un camino para ocupar puestos de liderazgo, incluyendo posiciones en la Mesa Directiva de NWIR. 

Tras recientes cambios en su estructura de gobierno, diseñados para fortalecer la asociación y ampliar las oportunidades de participación de sus miembros, NWIR está aceptando solicitudes para varios puestos en la mesa para el periodo 2026-2027. Las posiciones disponibles incluyen secretario del Comité Ejecutivo, enlace con la comunidad hispana, presidente electo de Alianzas de la Industria y una posición como representante general de la industria. 

El puesto de secretario del Comité Ejecutivo representa el primer paso en el proceso de sucesión de liderazgo de NWIR. La posición requiere un compromiso de cinco años que culmina con el cargo de presidente de la Mesa Directiva. Los demás puestos ofrecen oportunidades para ayudar a dirigir iniciativas estratégicas, fortalecer las relaciones dentro de la industria y garantizar que las voces de los miembros estén representadas a medida que la organización continúa creciendo. 

Una de las posiciones más importantes disponibles es la de enlace con la comunidad hispana, que ayuda a garantizar que las perspectivas y contribuciones de los profesionales hispanos de la industria del techado estén representadas dentro de la organización. NWIR también busca un presidente electo de Alianzas de la Industria, un puesto enfocado en crear y mantener relaciones con organizaciones que apoyan la misión de NWIR, tanto dentro como fuera de la industria del techado. 

Ocupar un puesto de liderazgo voluntario ofrece beneficios que van más allá del reconocimiento profesional. Los miembros de la mesa y líderes de comités tienen la oportunidad de influir en iniciativas de la industria, ampliar sus redes profesionales, desarrollar habilidades de liderazgo y apoyar programas que ayudan a reclutar, capacitar y orientar a la próxima generación de profesionales del techado. 

Además de las posiciones en la junta, NWIR también está aceptando solicitudes para puestos de presidente electo de diferentes comités. Bajo la estructura de gobierno actualizada de la organización, estos líderes trabajan junto con los presidentes de los comités y, con frecuencia, avanzan hacia futuras posiciones que incluyen derecho a voto en la Mesa Directiva. Este enfoque ayuda a crear una sólida trayectoria de líderes comprometidos con el éxito a largo plazo de NWIR. 

Las solicitudes para estas oportunidades de liderazgo están abiertas desde ahora hasta el 15 de noviembre de 2026. Ya sea que quieras ampliar tu impacto en la industria, apoyar iniciativas importantes o ayudar a crear oportunidades para otros, el programa BOOTS ofrece una manera significativa de involucrarte y servir a la comunidad del techado. 

Los profesionales interesados pueden conocer más sobre las posiciones disponibles y enviar su solicitud a través de la página de oportunidades de voluntariado de la Mesa Directiva de NWIR antes de la fecha límite del 15 de noviembre.

By The Coffee Shops®. 

Leadership opportunities offer roofing professionals a chance to shape the association's future. 

For roofing professionals looking to take a more active role in shaping the future of the industry, National Women in Roofing (NWIR) is offering several leadership opportunities through its BOOTS program, which stands for Building Our Organization Through Service. 

As a volunteer-driven association dedicated to advancing and supporting women in roofing, NWIR depends on members who are willing to share their time, expertise and perspectives. The BOOTS program helps members become more involved in the organization while creating a pathway to serve in leadership roles, including positions on the NWIR Board of Directors. 

Following recent governance updates designed to strengthen the association and expand opportunities for member engagement, NWIR is now accepting applications for several board positions for the 2026-2027 term. Open roles include executive committee secretary, Hispanic community liaison, industry alliances chair-elect and an industry-at-large position. 

The executive committee secretary role serves as the first step in NWIR's leadership succession process. The position includes a five-year commitment that culminates in service as board chair. Other roles offer opportunities to help guide strategic initiatives, strengthen industry relationships and ensure members' voices are represented as the organization continues to grow. 

One key opening is the Hispanic community liaison position, which helps ensure the perspectives and contributions of Hispanic roofing professionals are represented within the organization. NWIR is also seeking an industry alliances chair-elect, a role focused on building and maintaining relationships with organizations that support NWIR's mission both within and beyond the roofing industry. 

Serving in a volunteer leadership role offers benefits that extend beyond professional recognition. Board members and committee leaders have the opportunity to influence industry initiatives, expand their professional networks, develop leadership skills and support programs that help recruit, educate and mentor the next generation of roofing professionals. 

In addition to board positions, NWIR is also accepting applications for committee chair-elect roles. Under the organization's updated governance structure, these leaders work alongside committee chairs and often move into future positions that include voting seats on the board. The approach helps create a strong pipeline of engaged leaders dedicated to NWIR's long-term success. 

Applications for these leadership opportunities are open now through November 15, 2026. Whether you want to expand your industry impact, advocate for important initiatives or help create opportunities for others, the BOOTS program offers a meaningful way to get involved and serve the roofing community. 

Interested professionals can learn more about the available positions and submit an application through NWIR's Board Volunteer Opportunities page before the November 15 deadline.

By The Coffee Shops®. 

In a recent letter, Christine Mockenhaupt shares firsthand insights into taking the leap and pushing yourself further.  

For many roofing professionals, growth often comes with a difficult decision: Staying comfortable or taking a chance on something new. That reality is something National Women in Roofing (NWIR) chair Christine Mockenhaupt knows firsthand. 

In 2025, Christine made a significant career move, leaving a long tenure in distribution. And earlier this year, that journey brought her to a new opportunity — joining Maven Roofing and Exteriors as chief operating officer. While she was thrilled to reach what had long been a personal goal, making the transition required stepping outside of her comfort zone and embracing the unknown. 

Reflecting on this, Christine wrote in a recent letter that taking that leap meant stepping away from the playbook. She shared, “One thing I’ve learned over these first three months is that leadership doesn’t always come with a playbook. Some days there’s a clear answer, and other days you have to rely on your network, trust your experience and figure it out together.” 

For roofing contractors, this lesson is as familiar as it is valuable. Whether navigating labor shortages, managing customer expectations or responding to unexpected project challenges, success rarely comes with a clear roadmapand instead depends upon having a strong network of industry professionals to lean on. 

Another lesson that Christine noted in her letter was the fact that “no company succeeds on its own.” It takes having all your employees, customers, manufacturers, distributors, subcontractors and service partners aligned with common goals and values to build a successful business that can deliver exceptional service and long-term results. At Maven Roofing and Exteriors, that central, uniting company value is simple — “Do good in all ways, always.” 

While simple on the surface, that principle reflects something many successful roofing contractors understand. It is easy to uphold company values when projects run smoothly and customers are satisfied. The true measure of a company's culture is revealed when problems arise. How a contractor responds to a warranty issue, supports a struggling employee or handles a difficult customer interaction often defines its reputation far more than a flawless project ever could. 

Those same values are reflected throughout the roofing industry, particularly through organizations like NWIR. As Christine put it:  

Our organization has grown because people continue to show up for one another. We mentor, volunteer, answer questions, make introductions and celebrate each other’s successes. We may all work for different companies, but we’re connected by the same belief that our industry is stronger when we lift each other up. 

Overall, Christine emphasized through this letter that importance of reflecting on your progress, and knowing when to take the leap. Her message is simple: Growth requires taking risks, leadership requires humility and success is rarely achieved alone. By embracing change, living out company values and supporting others in the industry, roofing contractors can continue building businesses — and a roofing community — that are stronger than ever. 

A coalition of industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada has completed its Quarterly Market Index Survey for Reroofing for the second quarter of 2026.

The survey is an industrywide effort spearheaded by a coalition of trade associations, including the Asphalt Roofing Manufacturers Association, Canadian Roofing Contractors Association, Chemical Fabrics & Film Association Inc., EPDM Roofing Association, International Institute of Building Enclosure Consultants, Metal Construction Association, Metal Roofing Alliance, National Roofing Contractors Association, National Women in Roofing, Polyisocyanurate Insulation Manufacturers Association, Roof Coatings Manufacturers Association and Single Ply Roofing Industry.

Sixty-eight percent of survey responses came from roofing contractors, and 32% of responses came from roof consultants. 44% of respondents indicated they primarily work on low-slope roof systems; 44% indicated they primarily work on a blend of low-slope and steep-slope roof systems; and 12% indicated they primarily work on steep-slope roof systems.

Participants who identify as roofing contractors were asked to report the number of squares of reroofing material installed by their companies during the second quarter of 2026 compared with the same quarter in 2025. 35% of respondents reported the volume of reroofing materials installed increased, 28% reported no change and 37% reported a decrease in materials installed year-over-year.

37%  of all survey respondents indicated their customer inquiries increased. 32% of respondents reported no change in activity, and 31% indicated a decrease. Project contracts increased for 38% of respondents, 32% reported no change in activity and 30% indicated a decrease in project contracts.

Additionally, two indices offer insight regarding customer inquiries and project contracts across market segments. The indices are based on a 0 to 100 scale. A score of 50 or higher suggests expansion or optimism; a score below 50 indicates contraction or pessimism.

• The customer inquiries index score for the total industry decreased to 53.5 compared with 57.1 for the first quarter of 2026. The score for the steep-slope reroofing market is 31.8, the score for the low-slope reroofing market is 60.2, and the score for the blended low- and steep-slope reroofing market is 52.4.
• The project contracts index score for the total industry increased to 54.3 compared with 52.9 for the first quarter of 2026. The score for the steep-slope reroofing market is 40.9, the score for the low-slope reroofing market is 63.3, and the score for the blended low- and steep-slope reroofing market is 48.8.

As of July 2026, 30% of respondents reported no project backlogs, 32% indicated project backlogs of one to two months, and 24% indicated backlogs of three to four months. 14% of respondents reported project backlogs of five or more months.

The complete results of the Quarterly Market Index Survey for Reroofing are available to those who participate in the survey via an online dashboard that enables users to filter results by region and other metrics. Any contractor or consultant who wants to participate in the next quarter’s survey can sign up for a notification at http://bit.ly/37ank7D.

The survey is an industrywide effort to collect information about the reroofing market spearheaded by a coalition of trade associations.

The National Roofing Contractors Association encourages roofing professionals to join industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada in taking part in the latest Quarterly Market Index Survey for Reroofing to evaluate business conditions during the second quarter of 2026.

For more than two years, the survey has taken the pulse of the reroofing industry and continues to serve as a regular barometer of the industry’s business conditions. By asking a handful of business questions and measuring responses across several demographics, the survey helps give an indication of the reroofing market’s strength and trajectory. Your response provides valuable insight.

The results of the Quarterly Market Index Survey for Reroofing are made available to all survey participants via an online dashboard that enables users to filter results by region and other metrics.

For the previous survey that measured business activity during the first quarter of 2026, 70% of responses came from roofing contractors and 30% came from roof consultants. 

The survey is an industrywide effort to collect information about the reroofing market spearheaded by a coalition of trade associations, including the Asphalt Roofing Manufacturers Association, Canadian Roofing Contractors Association, Chemical Fabrics & Film Association Inc., EPDM Roofing Association, International Institute of Building Enclosure Consultants, Metal Construction Association, Metal Roofing Alliance, National Roofing Contractors Association, National Women in Roofing, Polyisocyanurate Insulation Manufacturers Association, Roof Coatings Manufacturers Association and Single Ply Roofing Industry.

The Quarterly Market Index Survey for Reroofing is available at https://bit.ly/RoofingSurvey. 

Survey responses may be submitted through July 20.

About NRCA

Since 1886, the National Roofing Contractors Association has been the home for generations of entrepreneurial craftsmen and enterprises who shelter and protect America’s families and businesses and each other. Our vision is the recognition of our members as professionals and to unite the industry to that purpose. NRCA is one of the construction industry’s most respected trade associations and the voice of roofing professionals and leading authority in the roofing industry for information, education, technology and advocacy. It represents all segments of the roofing industry, including contractors; manufacturers; distributors; architects; consultants; engineers; building owners; and city, state and government agencies. For information about NRCA and its services and offerings, visit nrca.net.

By Emma Peterson. 

Articles of interest from June 2026. 

As the second fiscal quarter of the year comes to a close, it’s hard to believe we’re coming up on the halfway point of 2026. And the number of articles The Coffee Shops™ crew has published in that time (over 2,300 across all sites) can attest to how busy of a year it’s been. Of those thousands of articles, over 350 of them were posted in June alone. So, to help you keep up with all the news and information, we’ve rounded up the top ten articles from June.  

Our list starts off with an article highlighting Adams and Reese’s Trent Cotney’s May 2026 construction law updates and an article diving into a new Workforce Pell Grants that “could help roofing contractors recruit, train and grow the next generation of skilled workers.” 

From there, we have a wide variety of articles highlighting everything from the National Women in Roofing (NWIR) Oregon Council’s work coordinating a roof replacement for a Portland homeowner in need to how metal roofing protects against wildfires and the role of the Metal Construction Association (MCA) in the industry. 

Rounding out our list is our top three articles of June. In third place is an article our friends at Roof Hub wrote all about optimizing operational efficiency by using AI Smart Templates. Second goes to an article I wrote about how contractors can build trust and generate leads in a digital world. And first goes to Cotney Consulting Group’s article sharing a 5-year readiness playbook for roofing contractors. 

Top 10 articles from June 2026 

10 - Construction law insights and updates from May 2026 by Emma Peterson. 

9 - Workforce Pell Program could strengthen roofing’s workforce pipeline by Heidi J. Ellsworth. 

8 - Why government affairs matter to every roofing professional by Heidi J. Ellsworth. 

7 - Roofing community rallies for Oregon homeowner by The Coffee Shops™. 

6 - Maximizing fire resistance with metal by Anna Lockhart. 

5 - MCA advances technical leadership, expands market opportunities and builds momentum for 2026 by Heidi J. Ellsworth. 

4 - Navigating a new normal by Emma Peterson. 

3 - AI smart templates by RoofHub. 

2 - Word of mouth still works – It just looks different by Emma Peterson. 

1 - A 5-year readiness playbook for roofing contractors by Cotney Consulting Group. 

By Emma Peterson. 

We had a great time sharing stories and photos over social media with our roofing community!  

National Roofing Week is an annual event hosted by the National Roofing Contractors Association (NRCA) that aims to raise awareness of the roofing professionals who keep our communities safe and secure. The event also acts as a way to build community with other professionals, both near you and across the country.  

Participation in National Roofing Week is primarily conducted online by posting photos and videos through the #NationalRoofingWeek2026 hashtag. And NRCA has created themes for each day of National Roofing Week to guide posts.  

Sunday – Kickoff  

The week kicked off with posts about the importance of roofers. NRCA started everything with a post sharing the schedule for the week and some highlights from last year’s National Roofing Week! Here at The Coffee Shops™ we joined in the fun on all our social media pages, making sure to thank the coating installers, roofing professionals and contractors who make our community amazing. 

Monday – Signature projects 

For the Monday theme, NRCA invited National Roofing Week participants to share photos showcasing their company’s signature residential and commercial projects. There were too many amazing projects posted to put them all here, but some that stood out to us came from QXO, Sika and Eagle Roofing Products!  

QXO’s post was a carousel of some of their customers projects, including one from Toitures Scott, one from Nedlaw Group and one from RUHS in California. Likewise, Eagle Roofing Products’ post showcased signature projects featuring their concrete roof tiles from across the country.  

As for Sika, they took the opportunity to shine the spotlight on their 2025 Sika Project of the Year award winners, which includes stunning projects like the Samuel Oschin Air and Space Center project in Los Angeles, California and the South Station Tower project in Boston.  

Tuesday – Charitable projects 

The next day of National Roofing Week was all about giving back, and the National Women in Roofing (NWIR) Oregon Council stole the show with a free roof!

The replacement went to a community member in need, which is an incredible reminder of the power our industry has to do good.

They put it best in their post:  

Seeing contractors, manufacturers, distributors and industry partners come together with a shared purpose — without competition, without agendas, and focused solely on helping someone else — is truly inspiring. For one day, company names and logos took a back seat to teamwork, generosity and service. 

Projects like this showcase the heart of our industry. The relationships we build, the willingness to lend a hand, and the collective impact we can make when we work together are some of the best parts of being in roofing. 

NWIR extended huge thanks to industry partners, like Malarkey Roofing Products, ABC Supply, SRS Building Products, Owens Corning, Bliss Roofing and Raindrop Roofing NW, for making this incredible charitable project possible. 

Wednesday – Employee appreciation 

The midpoint of the week was all about the people who get things done – the employees that keep our industry moving. For this theme, the #NationalRoofingWeek2026 hashtag was flooded with pictures and appreciations for hardworking workers around the country. 

Drexel Metals posted some behind-the-scenes of their team hard at work, captioning it, “To everyone who continues to show up ready to learn, teach and push the industry forward: thank you. Your commitment is what drives stronger partnerships, better projects and continued progress year after year.” 

IKO Industries and CertainTeed also posted, shouting out the ROOFPROS who get the job done every day and recognizing the “craftsmanship, innovation, and dedication of the teams who help bring CertainTeed products and solutions to life” respectively.  

Thursday – Training and learning 

For Thursday, NRCA chose training as the theme, inviting contractors and companies to share the ways they keep learning and growing on the job. For this theme, GAF joined the party, sharing an incredible milestone from their GAF Roofing Academy – since 2020, the tuition-free program has helped more than 3,000 individuals find employment in the roofing industry!  

And this is just one of the many stories added to the #NationalRoofingWeek2026 hashtag! The Durable Restoration Company posted about the hard work their craftspeople put into their apprenticeship program and QXO shared how they connect their team with everything from stand downs to plant tours. 

Friday – Celebration 

And you can’t have National Roofing Week without taking the time to celebrate the amazing industry we are all a part of! For this theme, the Roofing Contractors Association of Texas (RCAT) took their followers on a trip down memory lane, sharing the “conferences, tournaments, regional events and industry gatherings where Texas roofing professionals connect, learn and celebrate together.”  

Drexel Metals also posted, sharing a common sentiment of thanks related to the power of the industry, “From the shop floor to the jobsite, your dedication, craftsmanship and collaboration are truly what make a lasting impact. We’re proud to be part of an industry built on innovation, resilience and strong partnerships.” 

Saturday – Wrap up 

Overall, this year’s National Roofing Week was a resounding success. From everyone that posted to event sponsors like International Roofing Expo, Georgia-Pacific Building Products, SRS Distribution, Roofing Alliance and SOPREMA, it was all made possible thanks to the incredible roofing community.  

The Coffee Shops crew already can’t wait for next year’s roofing week! As Atlas Roofing put eloquently in their final #NationalRoofingWeek2026 post, “This week gave us the opportunity to celebrate the people, organizations and partnerships that make the roofing industry such a rewarding one to be part of. Here’s to another year of collaboration, innovation and success.” 

By The Coffee Shops™.

During National Roofing Week, the National Women in Roofing Oregon Council helped coordinate a roof replacement for a Portland homeowner in need. 

For the past three years, the National Women in Roofing (NWIR) Oregon Council has partnered with Catalyst NW during National Roofing Week to provide complimentary roofs for community members in need. This year, the council’s effort brought together contractors, manufacturers, distributors and industry partners to replace the roof of Maria George’s home in Northeast Portland. 

Maria’s home had multiple active leaks and had been tarped several times over the past year, according to information shared by Rachel Garcia of Malarkey Roofing Products®, chair of the NWIR Oregon Council. Her insurance carrier had also set a May deadline for the roof to be replaced or she would face cancellation of her policy, though that deadline was extended. Because of the roof’s steep pitch, the project was not well-suited for a traditional volunteer-based Catalyst build. 

The workday became a clear example of the collaboration the roofing industry can create when companies set aside competition to focus on service. Stephanie Baird of Oregon Roofing Co said this year’s project had more roofers involved than ever before. 

“Seeing contractors, manufacturers, distributors and industry partners come together with a shared purpose — without competition, without agendas and focused solely on helping someone else — is truly inspiring,” Stephanie said. “For one day, company names and logos took a back seat to teamwork, generosity and service.” 

The project included more than 25 people throughout the day, with at least 13 working on the roof and others handling cleanup on the ground. Rachel said the roof had five or six layers that needed to be removed, including cedar shingles. Maria’s grandchildren also came outside to express their gratitude to the volunteers. 

For Melissa Hill of Snyder Roofing, the most meaningful moment came when a neighbor stopped while walking her dog and shared how deserving Maria was of the new roof. 

“She said they both have lived in the area a long time and that she is always taking care of someone at that house,” Melissa said. “It was her turn to be taken care of.” 

Learn more about the National Women in Roofing Oregon Council and its community outreach efforts.

By Kate Whatley for National Women in Roofing.

Why National Roofing Week is about all of us.

Every year, National Roofing Week gives our industry a moment to pause and celebrate the work we do. The craft, the grit, the skill. The people who show up every single day in all weathers, doing work that the world depends on but rarely notices until something goes wrong.

And that celebration matters. It genuinely does.

But above and beyond celebration we know that our industry has more potential than it’s currently realising. And unlocking that potential requires us to do something that doesn’t always come naturally to people who are used to working independently, in their own patch, on their own terms.

It requires us to collaborate. To share. To look beyond our own borders. 

The roof doesn’t stop at the border 

I’m based in the Midlands in the U.K. I’ve spent over two decades in the roofing industry — in operations, in leadership, in training, in advocacy. When I first connected with National Women in Roofing USA, what struck me wasn’t the differences between our two industries. It was how profoundly similar the challenges are. 

The same barriers, the same conversations happening and also the same extraordinary resilience. The same passion. The same hunger to make the industry better. 

Our Atlantic distance as a divide, it is an opportunity. We’re facing the same challenges and we should be sharing the same solutions.

Real collaboration means picking up the phone to someone in a different country, a different specialism, a different background — and genuinely listening. It means sharing what’s worked. Being honest about what hasn’t. Asking questions without ego. Offering insight without agenda.

It means a roofing professionals on both sides of the atlatic realising they have more in common than either of them thought, and building something useful from that realisation. It means mentors sharing the knowledge it took them years to earn — freely, generously — so that the next generation doesn’t have to work as hard just to reach the starting line. It means organisations like National Women in Roofing USA and Raise the Roof in the U.K. standing together, not in competition, but in alignment — because we are working toward the same future, just from different points on the map.

That’s the version of collaboration I believe in. And National Roofing Week is the perfect moment to commit to it more deeply.

Ideas are not finite resources

One of the most important things I’ve learned in my career is that knowledge shared is notknowledge lost. It doesn’t diminish when you give it away. It multiplies.

The roofing industry has an enormous wealth of expertise sitting in the heads and hands of people who’ve spent decades in the trade. Techniques. Systems. Ways of thinking. Hard-won lessons from projects that pushed every boundary imaginable. And so much of it is never passed on.

Not out of selfishness, necessarily — but out of habit. Out of a culture that has historically treated knowledge as competitive advantage rather than collective resource. Out of the belief, sometimes unspoken, that the way we do things here is the only way worth knowing.

When we share ideas across borders — across countries, companies, generations, backgrounds — we don’t just spread good practice. We elevate it. We interrogate it. We find ways to make it better than any one of us could alone. The best innovations in any industry don’t come from isolation. They come from connection.

Breaking the barriers that are still there

It requires each of us to want more. Not just for ourselves, but for the industry as a whole. 

Want More — For All of It

This is the message I carry with me everywhere I go in this industry. It’s what Elevate Advisory and Raise the Roof were built on. It’s what I hear echoed in every conversation I have with women in roofing on both sides of the Atlantic.

Want more for your business. Want more for your people. Want more for the next generation who is watching us right now, deciding whether this is a place worth building a future.

This week why not reach out to someone you’ve never spoken to. Share something you know. Ask something you’ve been afraid to ask. Connect across the divide — of country, of specialism, of background, of experience. The roofing industry is stronger when all of us are in it, fully and unapologetically. 

Learn more about NWIR (National Women in Roofing) in their Coffee Shop Directory or visit www.nationalwomeninroofing.org.

About Kate Whatley

Kate Whatley is the founder of Elevate Roofing Advisory and co-founder of Raise the Roof, a diversity, inclusion and leadership organisation for the UK roofing and built environment sector. She has over 22 years of experience in the roofing industry and is one of the Top 100 Influential Women in Construction 2025. 

By Jenny Yu.  

The honor highlights Heidi's leadership in advancing the roofing and outdoor industries. 

The Coffee Shops™ are proud to share that our President, Heidi J. Ellsworth, was recently recognized by Women We Admire as one of the Top Women Leaders of Oregon for 2026. The annual list honors accomplished women leaders who are making significant contributions across industries while demonstrating leadership, innovation and a commitment to advancing their professions. 

Women We Admire is a membership organization and professional network comprised of women executives and leaders across the United States and Canada. Through its annual recognition programs, the organization celebrates women who are driving growth, fostering innovation and creating positive impact within their industries and communities. 

Heidi was recognized for her decades-long leadership in the roofing and building industries and for her role in helping grow The Coffee Shops into some of the industry's most influential media and community platforms. Heidi has spent more than 30 years advancing roofing sales, marketing, business development and industry engagement and is also widely known for her advocacy of workforce development, industry inclusion and education. 

Under Heidi’s leadership, The Coffee Shops have continued to expand their reach and influence. Over the past year, they've launched OutdoorCoffeeShop™, a digital community dedicated to the outdoor living and exterior construction markets. The new platform extends The Coffee Shops’ mission of connecting contractors, manufacturers and industry professionals through education, networking and business resources. 

They also expanded internationally with the launch of RoofersCoffeeShop.uk, bringing its established model of industry news, education and community engagement to roofing professionals across the United Kingdom. The expansion reflects the growing demand for accessible industry resources and opportunities to connect roofing professionals around the globe. 

In addition to leading The Coffee Shops, Heidi remains active throughout the industry through speaking engagements, board service and mentorship initiatives. Her work with organizations such as National Women in Roofing, National Roofing Contractors Association and Roofing Alliance has helped strengthen opportunities for professionals throughout the roofing sector. 

To learn more about the women recognized on this year’s list, visit Women We Admire’s Top Women Leaders of Oregon for the 2026 feature. You can also learn more about Heidi’s ongoing impact on the industry at her RoofersCoffeeShop directory!