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<channel>
<title>CoatingsCoffeeShop</title>
<link>https://www.coatingscoffeeshop.com/</link>
<description>Roof Coatings Forum, Classifieds, Galleries and More!</description>
<language>en-us</language><item>
<title>Go beyond the surface of fluid-applied roofing</title>
<link>https://www.coatingscoffeeshop.com/post/go-beyond-the-surface-of-fluid-applied-roofing</link>
<description>go-beyond-the-surface-of-fluid-applied-roofing</description>
<pubDate>Thu, 30 Apr 2026 09:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/western-colloid-go-beyond-the-surface-of-fluid-applied-roofing.png'
            alt='Go beyond the surface of fluid-applied roofing'
            title='Go beyond the surface of fluid-applied roofing'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>Learn why more professionals are treating fluid-applied roofing as membranes.&nbsp;&nbsp;</h2>

<p>Fluid-applied roof systems are exactly what they sound like &ndash; roofing systems that are applied in a liquid (fluid) form. Once they are installed, they then cure into a seamless, waterproof barrier across the roof substrate. Made from a variety of materials, such as polyurethanes, acrylics, rubberized asphalts and acrylics, they have grown popular because they don&#39;t have weak points in the form of seams found in traditional sheet membranes.&nbsp;&nbsp;</p>

<p>These fluid-applied systems have often been used as coatings. Roof coatings are typically installed in thin layers with the purpose of &ldquo;<a href="https://westerncolloid.com/treating-fluid-applied-roof-systems-as-membranes-a-practical-approach-to-modern-waterproofing/">protect[ing] against UV exposure, improv[ing] reflectivity and/or provid[ing] limited waterproofing</a>.&rdquo; Traditionally, this is the only role that fluid-applied has filled in roofing. But there is a shifting sentiment in the industry that fluid-applied systems can also be installed as full-on membranes. Membranes, in contrast to coatings, are considered the primary waterproofing system on a roof and must handle movement, all types of weather and long-term use.&nbsp;&nbsp;</p>

<p>What is driving this change in perspective? Developments in the technology behind fluid-applied systems that make them more durable and higher performance! These include:&nbsp;&nbsp;</p>

<ul>
	<li><strong>Seamless finish:</strong> As we mentioned, fluid-applied roofing avoids seams as it cures into one continuous layer. This avoids one of the most common sources of roof failure.&nbsp;</li>
	<li><strong>Easy installation:</strong> Fluid-applied systems do not require complex installation steps like mechanical fastening or heat welding; this lowers safety risks and labor requirement.&nbsp;&nbsp;</li>
	<li><strong>Long-term sustainability:</strong> Many fluid-applied products are low-VOC and can be re-coated at the end of their service life, rather than completely torn off. This makes them both more environmentally sustainable and financially affordable.&nbsp;</li>
	<li><strong>Monolithic coverage:</strong> The same continuous coverage that avoids seams also makes it easy to apply around penetrations, irregular surfaces and complex roof details. Further, these systems have no layered assemblies that could separate or delaminate.&nbsp;</li>
</ul>

<p>These are just some of the many reasons the industry is shifting towards thinking about fluid-applied systems as more than just coating options. To be clear, when we think about fluid-applied as a membrane, rather than just a coating, it is important to note that the systems must be installed accordingly. <a href="https://westerncolloid.com/treating-fluid-applied-roof-systems-as-membranes-a-practical-approach-to-modern-waterproofing/">Western Colloid</a> explained:&nbsp;&nbsp;</p>

<blockquote>
<p>When fluid-applied systems are treated only as coatings, they&rsquo;re often under-specified or applied too thinly. But when they&rsquo;re treated as membranes, they&rsquo;re designed and tested to meet &mdash; or even exceed &mdash; the performance standards of traditional systems like TPO, PVC, EPDM or modified bitumen.&nbsp;</p>
</blockquote>

<p>At the end of the day, as roofing technology and products evolve, it is natural to discover new ways to use products and systems.&nbsp;&nbsp;</p>

<p><a href="https://westerncolloid.com/treating-fluid-applied-roof-systems-as-membranes-a-practical-approach-to-modern-waterproofing/"><strong>Learn more about using fluid-applied roof systems as membranes.</strong></a></p>]]></content:encoded>
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<title>Why choose FM-tested products</title>
<link>https://www.coatingscoffeeshop.com/post/why-choose-fm-tested-products</link>
<description>why-choose-fm-tested-products</description>
<pubDate>Mon, 27 Apr 2026 09:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/western-colloid-why-choose-fm-tested-products.png'
            alt='Why choose FM-tested products'
            title='Why choose FM-tested products'
            class=''
            style=' '  loading='lazy' /><br><h2>Understanding the FM approval process and why they are the gold standard for roofing insurance testing.&nbsp;</h2>

<p>While many home and business owners think of roofs as singular entities, here in the roofing industry we know that they are actually a collection of different products that work together to create a strong assembly. And because all parts of the assembly must work together, choosing what roofing products to use is a key part of building a long-lasting, healthy roof system.&nbsp;&nbsp;</p>

<p>So, how do you choose what products to use? One trick is to look for something called an FM approval! FM, otherwise known as Factory Mutual Global, is one of the largest insurance carriers in the world. They were founded back in 1835 and provide some of the industry&rsquo;s most thorough testing for product and system performance.&nbsp;&nbsp;</p>

<p>To learn more about FM testing and why you should use their approvals to help choose products for your next project, <a href="https://www.rooferscoffeeshop.com/directory/western-colloid-2">Western Colloid</a>&#39;s Greg Hlavaty and Hal Leland stopped by for an episode of the <a href="https://www.askaroofer.com/podcast/understanding-roof-restoration-episode-8-understanding-fm-other-approvals">Understanding Roof Restoration (URR) podcast</a>.&nbsp;&nbsp;</p>

<p><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/04/western-colloid-why-choose-fm-tested-products-testing.jpeg" /></p>

<p>FM truly is the gold standard of insurance carrier approvals. Prior to FM, testing roofs for insurance purposes hadn&rsquo;t been done as robustly. And under FM, testing isn&rsquo;t as simple as a one and done test. Instead, approved products will be tested quarterly to ensure the products are produced to the same FM standard. Greg described how the process went when the team at Western Colloid sent in products and systems for approval:&nbsp; &nbsp;</p>

<blockquote>
<p>We had inspectors at our plants for FM and UL and ICC-ES, but especially FM, quarterly to make sure we&#39;re making the exact same products. They take tests of the products just to make sure the formulas are the same... Everything is rigorously followed up on quarterly.&nbsp;</p>
</blockquote>

<p>The long story short is that if you want to know a product has been tested, time and time again, and proven to perform as intended, look for the FM approval diamond. Hal added, &ldquo;[Getting an FM approval] says a lot about your company and the commitment to having that FM approvals mark on your product. If your product has an FM-approved mark, that means it&#39;s been through the certification testing process to verify its functioning as intended.&rdquo;&nbsp;</p>

<p><a href="https://www.askaroofer.com/podcast/understanding-roof-restoration-episode-8-understanding-fm-other-approvals"><strong>Want to learn more about choosing high-performance products, like FM-approved options? Listen to the whole Understanding Roof Restoration episode!</strong></a></p>]]></content:encoded>
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<title>Coffee Conversations® brings experts together at IIBEC 2026</title>
<link>https://www.coatingscoffeeshop.com/post/coffee-conversations-brings-experts-together-at-iibec-2026</link>
<description>coffee-conversations-brings-experts-together-at-iibec-2026</description>
<pubDate>Sat, 04 Apr 2026 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/western-colloid-coffee-conversations-brings-experts-together-at-iibec-2026.png'
            alt='Coffee Conversations® brings experts together at IIBEC 2026'
            title='Coffee Conversations® brings experts together at IIBEC 2026'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>A panel of industry experts discusses the growth and evolution of the roofing industry.&nbsp;</h2>

<p>Earlier this month, The Coffee Shops&trade; crew headed to the <a href="https://www.rooferscoffeeshop.com/directory/iibec-international-institute-of-building-enclosure-consultants">International Institute of Building Enclosure Consultants (IIBEC)</a>&rsquo;s 2026 Conference and Trade Show. While there, we had the opportunity to host a special, <a href="https://www.youtube.com/live/wAW2kquWu1s">live Coffee Conversations&reg;</a> that brought contractors and other building envelope experts together for a panel discussion about the show and state of the industry.&nbsp;</p>

<p>The panel was made up of four incredible professionals: Greg Hlavaty of <a href="https://www.rooferscoffeeshop.com/directory/western-colloid-2">Western Colloid</a>, Sean Connolly of Walker Consultants, Lauren Morley of <a href="https://www.rooferscoffeeshop.com/directory/r3ng-roofing-and-gutters">R3NG</a> and Dustin Smoot of Terracon Consultants. Together, this panel offers expert insights into all sides of the industry they serve, and how contractors and manufacturers are moving forward into 2026.&nbsp;</p>

<p>When asked about this year&rsquo;s show, Greg highlighted the incredible turnout, sharing, &ldquo;In the past, it was a show that only the big manufacturing firms were at, but today we&rsquo;re really seeing a great turnout.&rdquo; Sean had a similar takeaway, adding, &ldquo;It&#39;s bigger and better than ever, I&#39;m seeing more and more manufacturers participating, which is fantastic.&rdquo;&nbsp;</p>

<p>One of the main talking points of this year&rsquo;s show was the significant changes that the building industry has gone through in recent years. Dustin elaborated, &ldquo;I&#39;ve been in the industry for about 25 years. I started out as a roofer as a kid. And I&rsquo;ve seen a lot of change in the way we think about roof performance...&rdquo; One of the biggest changes being that we now think about how an entire building envelope functions, rather than just thinking about how individual elements perform. This outlook has shifted how brands must market their products and services.&nbsp;&nbsp;</p>

<p>With this perspective shift, building consultants have become more important than ever.&nbsp; Lauren explained, &ldquo;Of course, I try to stay on top of the trends and think about the big picture, but having consultants involved is really helpful. They know what&#39;s happening and they know what to design, and I&#39;m lucky that I can just kind of trust them to think about the whole envelope so I can focus on my part.&rdquo;&nbsp;&nbsp;</p>

<p><a href="https://www.youtube.com/live/wAW2kquWu1s"><strong>Watch the whole recording from the show to hear more from Greg, Sean, Lauren and Dustin.</strong></a></p>]]></content:encoded>
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<title>Coffee Conversations LIVE From IIBEC 2026 Sponsored by Western Colloid</title>
<link>https://www.coatingscoffeeshop.com/post/coffee-conversations-live-from-iibec-2026-sponsored-by-western-colloid-2</link>
<description>coffee-conversations-live-from-iibec-2026-sponsored-by-western-colloid-2</description>
<pubDate>Thu, 12 Mar 2026 08:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/02/coffee-conversations-live-from-iibec-2026-sponsored-by-western-colloid-3.png'
            alt='Coffee Conversations LIVE From IIBEC 2026 Sponsored by Western Colloid'
            title='Coffee Conversations LIVE From IIBEC 2026 Sponsored by Western Colloid'
            class=''
            style=' '  loading='lazy' /><br><p>Live from the IIBEC 2026 Conference and Trade Show, this special Coffee Conversations&reg;, sponsored by Western Colloid, brings together leaders from across the roofing and building enclosure industry to explore how performance expectations are evolving in 2026. With increasing climate pressures, tighter energy codes and growing lifecycle accountability, roofing professionals are being asked to deliver more than ever before. This discussion will examine how consultants, contractors and manufacturers are approaching durability, moisture management and long-term asset planning. From repair versus replacement decisions to quality control in the field, we&rsquo;ll unpack the factors shaping smarter roofing strategies. Join us live from IIBEC as we explore what true performance means for the future of roofing.</p>

<p><a href="https://youtube.com/live/wAW2kquWu1s?feature=share" target="_blank"><strong>Get notified when we go live on YouTube!&nbsp;</strong></a></p>]]></content:encoded>
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<title>How fluid-applied systems are evolving into full membrane solutions</title>
<link>https://www.coatingscoffeeshop.com/post/how-fluid-applied-systems-are-evolving-into-full-membrane-solutions</link>
<description>how-fluid-applied-systems-are-evolving-into-full-membrane-solutions</description>
<pubDate>Tue, 24 Feb 2026 09:30:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/02/ccsi-greg-hlavaty-february-2026-how-fluid-applied-systems-are-evolving-into-full-membrane-solutions.png'
            alt='How fluid-applied systems are evolving into full membrane solutions'
            title='How fluid-applied systems are evolving into full membrane solutions'
            class=''
            style=' '  loading='lazy' /><br><h2>CCS Influencer Greg Hlavaty says&nbsp;coating systems can provide some key features, economy, sustainability and energy efficiency.</h2>

<p>Roof coatings and fluid applied systems have long been used as an alternate to a complete re-roof for multiple reasons. First, they can be more economical when budget constraints are a motivating force. They also fit nicely into today&rsquo;s need for more sustainable roofs without filling our landfills with roofing debris.&nbsp;</p>

<p>Historically coatings were considered a minor upgrade to an existing roof. Providing only reflectivity for energy savings along with some surface protection giving the roof a small life extension. However, with the addition of lightweight and strong fabrics which give the coatings more dimensional stability they have evolved into a more substantial alternative to roof removal and replacement.</p>

<p>While they are still considered a &ldquo;maintenance and repair&rdquo; system, they can provide an equivalent life expectancy along with the toughness needed to provide a real alternative to a full re-roof.</p>

<p>The contractors who roll in these systems should not be overlooked. Unlike a single ply membrane ore a modified bitumen system, a fluid applied system is assembled in the field on the roof from products manufactured in a liquid form. This means the contractors&#39; ability to install one of these systems is a major part of a successful installation. The contractor plays an equal part alongside the manufacturer in a successful system installation.</p>

<p>The ability of an existing roof system to accept one of these systems should always be considered carefully. They may not be the best answer in all circumstances, so consult a knowledgeable expert if there is a question about the suitability of a fluid applied coating system. But in most cases these systems can provide some key features, economy, sustainability and energy efficiency.&nbsp;</p>]]></content:encoded>
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<title>CoatingsCoffeeShop joins industry leaders at RCMA 2026 meeting in Las Vegas</title>
<link>https://www.coatingscoffeeshop.com/post/coatingscoffeeshop-joins-industry-leaders-at-rcma-2026-meeting-in-las-vegas</link>
<description>coatingscoffeeshop-joins-industry-leaders-at-rcma-2026-meeting-in-las-vegas</description>
<pubDate>Mon, 09 Feb 2026 06:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/02/rcma-coatingscoffeeshop-joins-industry-leaders-at-rcma-2026-meeting-in-las-vegas-customer-2.png'
            alt='CoatingsCoffeeShop joins industry leaders at RCMA 2026 meeting in Las Vegas'
            title='CoatingsCoffeeShop joins industry leaders at RCMA 2026 meeting in Las Vegas'
            class=''
            style=' '  loading='lazy' /><br><p>By Heidi J. Ellsworth.</p>

<h2>This year&rsquo;s conversations reflected continued growth in roof coatings as building owners seek sustainable, cost-effective solutions and contractors look for ways to diversify their businesses.</h2>

<p>CoatingsCoffeeShop&reg;&nbsp;was proud to be a part of the&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/roof-coatings-manufacturers-association-rcma" target="_blank">Roof Coating Manufacturer Association&nbsp;(RCMA)</a>&nbsp;2026 meeting in Las Vegas. As an RCMA partner and sponsor, our team attended the event to connect with the industry,&nbsp;participate&nbsp;in educational&nbsp;sessions&nbsp;and continue our mission of supporting contractors through information,&nbsp;technology&nbsp;and collaboration.&nbsp;</p>

<p>With Megan Ellsworth moderating a key panel discussion,&nbsp;CoatingsCoffeeShop&nbsp;had the opportunity to engage directly with roof coating manufacturers, material suppliers,&nbsp;contractors&nbsp;and consultants who are shaping the future of roof restoration.&nbsp;</p>

<p>The RCMA annual meeting serves as an important gathering for the roof coating industry, providing a platform for open dialogue,&nbsp;education&nbsp;and reporting on the state of the market. The 2026 meeting was proudly sponsored by <a href="https://www.coatingscoffeeshop.com/directory/western-colloid-2" target="_blank">Western&nbsp;Colloid</a>&nbsp;whose continued support helps make these important industry conversations possible.&nbsp;</p>

<p>This year&rsquo;s conversations reflected continued growth in roof coatings as building owners&nbsp;seek&nbsp;sustainable, cost-effective solutions and contractors&nbsp;look&nbsp;for ways to diversify their businesses.&nbsp;</p>

<p>Throughout the day, attendees&nbsp;participated&nbsp;in educational sessions focused on sustainability, technology,&nbsp;safety&nbsp;and profitability. One session highlighted RCMA&rsquo;s Environmental Product Declaration&nbsp;(EPD)&nbsp;initiatives and how industry-wide EPDs are helping manufacturers improve transparency and consistency while supporting long-term sustainability goals.&nbsp;</p>

<p>Technology also played&nbsp;a central role&nbsp;in the discussions with sessions focused on roof diagnostics, measurement&nbsp;accuracy&nbsp;and tools that support smarter decision making. These conversations reinforced the importance of data and documentation in delivering successful coating projects.&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/directory/roof-coatings-manufacturers-association-rcma" target="_blank"><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/02/rcma-coatingscoffeeshop-joins-industry-leaders-at-rcma-2026-meeting-in-las-vegas-will.jpeg" style="float:left; height:225px; margin-right:20px; width:300px" /></a>A highlight of the day was a presentation by Will Lorenz, president of&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/general-coatings-manufacturing-corp-2" target="_blank">General Coatings</a>, who shared the story of using roof coatings on one of the most recognizable architectural focal points in Las Vegas. The project involved a complex sphere-shaped structure that required both spray foam and roof coatings to achieve performance,&nbsp;protection&nbsp;and long-term durability.&nbsp;</p>

<p>Will&nbsp;walked&nbsp;attendees through the unique challenges of working on curved architecture, the importance of selecting the right materials and how application methods played a critical role in the project&rsquo;s success. The presentation&nbsp;showcased&nbsp;real-world problem solving and emphasized how coatings can be used creatively and effectively on complex structures when paired with proper planning and&nbsp;expertise.&nbsp;&nbsp;</p>

<p>Another highlight of the meeting was the panel discussion titled&nbsp;The Competitive Edge, moderated by Megan Ellsworth of&nbsp;CoatingsCoffeeShop. Panelists included Josh Poole with&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/tremco" target="_blank">Tremco Construction Products Group</a>&nbsp;and RCMA&nbsp;president, Ryan Blad with 838 Coatings, Chris&nbsp;Huettig&nbsp;with&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/karnak" rel="" target="_blank">KARNAK Corporation</a>&nbsp;and Cody Wilson with&nbsp;Unicoat&nbsp;Industrial Roofing Corp.&nbsp;</p>

<p>The panel explored how coatings are helping contractors grow their businesses while providing effective solutions for building owners.&nbsp;Panelists shared how restoration systems extend roof life, reduce disruption and offer owners alternatives to full replacement.&nbsp;</p>

<p>A strong theme throughout the discussion was the growing number of residential roofing contractors entering the commercial market and finding roof coatings to be a natural starting point. Coatings allow contractors to expand into commercial work without the same level of labor demands, equipment investment or jobsite disruption&nbsp;required&nbsp;for full reroofing.&nbsp;</p>

<p>As more contractors make this transition, training was emphasized as essential. Onsite training supports proper application, improves crew&nbsp;confidence&nbsp;and ensures contractors get the most from both materials and equipment. Well-trained crews deliver better performance and stronger outcomes for customers.&nbsp;</p>

<p>The panel also addressed how coatings create opportunities for recurring revenue through maintenance programs, helping contractors build long-term relationships with building owners while stabilizing workflow.&nbsp;</p>

<p><img src="https://www.rooferscoffeeshop.com/uploads/media/2026/02/coatingscoffeeshop-joins-industry-leaders-at-rcma-2026-meeting-in-las-vegas-selfie-heidi-greg.jpeg" style="float:right; height:267px; margin-left:20px; width:200px" />Equipment&nbsp;selection&nbsp;was another key topic with discussion around spray rigs,&nbsp;rollers&nbsp;and application strategies. Contractors shared the importance of aligning equipment choices with business goals and gradually introducing spraying into operations. One of the most common contractor requests discussed was the growing need for sprayable&nbsp;mastics&nbsp;to improve efficiency and consistency.&nbsp;</p>

<p>Labor savings were identified as one of the strongest business drivers behind coatings. Compared to full replacement, coating systems can reduce crew size, shorten project&nbsp;timelines&nbsp;and improve overall productivity.&nbsp;</p>

<p>Panelists also emphasized the importance of evaluating roof conditions honestly before recommending a coating system. Moisture testing and clear communication with building owners are essential.&nbsp;Coatings are&nbsp;not the right solution for every&nbsp;roofand transparency builds long-term trust.&nbsp;</p>

<p>Cody&nbsp;in particular&nbsp;highlighted the value of working closely with manufacturer representatives during roof walks and evaluations.&nbsp;When contractors and manufacturers collaborate onsite, stronger diagnostics are achieved and better recommendations can be made. This partnership&nbsp;ultimately leads&nbsp;to better outcomes for building owners.&nbsp;</p>

<p>Manufacturers shared how they continue to support contractors through onsite&nbsp;assistance,&nbsp;evaluations&nbsp;and technical diagnostics. This collaborative approach ensures coating systems are installed correctly and perform as intended.&nbsp;</p>

<p>CoatingsCoffeeShop&nbsp;is proud to partner with RCMA and sponsor the association as part of our commitment to advancing education,&nbsp;communication&nbsp;and connection across the roof coating industry. Events like the RCMA meeting reinforce the importance of bringing the industry together to share knowledge and support contractor success.&nbsp;</p>

<p>As the meeting concluded, one message stood out clearly, roof coatings are not simply a product&nbsp;category,&nbsp;they are a strategic solution helping contractors grow,&nbsp;diversify&nbsp;and deliver long-term value to building owners.&nbsp;</p>

<p><strong>For more information about the Roof Coating Manufacturer Association visit&nbsp;<a href="https://www.roofcoatings.org/" target="_blank">www.roofcoatings.org</a>&nbsp;and for ongoing industry news, education and contractor resources&nbsp;visit&nbsp;CoatingsCoffeeShop.com.&nbsp;</strong></p>]]></content:encoded>
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<title>RCMA Spring Meeting signals strong momentum for the roof coatings industry</title>
<link>https://www.coatingscoffeeshop.com/post/rcma-spring-meeting-signals-strong-momentum-for-the-roof-coatings-industry</link>
<description>rcma-spring-meeting-signals-strong-momentum-for-the-roof-coatings-industry</description>
<pubDate>Fri, 06 Feb 2026 09:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/02/rcma-spring-meeting-signals-strong-momentum-for-the-roof-coatings-industry-customer.png'
            alt='RCMA Spring Meeting signals strong momentum for the roof coatings industry'
            title='RCMA Spring Meeting signals strong momentum for the roof coatings industry'
            class=''
            style=' '  loading='lazy' /><br><p>By Heidi J. Ellsworth.</p>

<h2>Collaboration, innovation and contractor engagement highlight a strong start to the year.</h2>

<p>The <a href="https://www.rooferscoffeeshop.com/directory/roof-coatings-manufacturers-association-rcma" target="_blank">Roof Coatings Manufacturers Association (RCMA)</a> started the year with energy and purpose, hosting a highly successful Spring Meeting in Las Vegas, Nevada, alongside its participation at the <a href="https://www.rooferscoffeeshop.com/directory/ire" target="_blank">International Roofing Expo (IRE)</a>. The week brought together manufacturers, suppliers and contractors and industry leaders for meaningful conversations focused on innovation, collaboration and the future of roof coatings.</p>

<p>RCMA extended appreciation to the attendees, presenters, sponsors, exhibitors, committee chairs and members whose engagement helped shape a productive event. Their continued involvement is a testament to the association&rsquo;s mission to advance the roof coatings industry through technical leadership, advocacy and education.</p>

<p>One of the most significant announcements from the meeting was the launch of RCMA&rsquo;s new&nbsp;<strong>Contractor Membership category</strong>, expanding the association&rsquo;s reach by formally welcoming roofing contractors into the community and strengthening alignment across the entire coatings value chain. The move reflects a growing recognition that collaboration between manufacturers and applicators is essential for driving best practices, quality standards and long-term performance.</p>

<p>Marking the occasion,&nbsp;<strong>Unicoat Industrial Roofing</strong>&nbsp;of Bradenton, Florida, was introduced as RCMA&rsquo;s first contractor member. President Cody Wilson accepted the membership certificate from RCMA President Josh Poole during the meeting, symbolizing a new chapter for the association and increased contractor representation within the organization.</p>

<h3>Education, innovation and real-world success stories</h3>

<p>A highlight of the Spring Meeting was an engaging panel moderated by Megan Ellsworth of CoatingsCoffeeShop&reg;. The session brought together suppliers and contractors to discuss how roofing companies can grow their businesses by adding roof coatings and liquid-applied systems to their offerings. Delivered in a dynamic Q&amp;A format, the panel encouraged audience participation and provided practical insights on diversification, profitability and meeting evolving building owner needs.</p>

<p>Attendees also heard from Will Lorenz of <a href="https://www.coatingscoffeeshop.com/directory/general-coatings-manufacturing-corp-2" target="_blank">General Coatings</a>, who presented a compelling project spotlight featuring the application of spray polyurethane foam and coatings on a spherical centerpiece structure in Las Vegas. The presentation demonstrated how the combined system delivered an ideal balance of durability, energy performance and long-term protection, underscoring the versatility of spray foam and coatings for complex architectural designs.</p>

<p>The Spring Meeting was proudly sponsored by <a href="https://www.coatingscoffeeshop.com/directory/western-colloid-2" target="_blank">Western Colloid</a>, whose support helped make the educational programming and industry collaboration possible.</p>

<h3>Technical guidance supports growing metal roofing market</h3>

<p>RCMA also unveiled&nbsp;<strong>Coatings Tech Note 5</strong>, a new resource dedicated to best practices for metal roof maintenance and coating applications. As metal roofing continues to gain traction for its durability and longevity, proper evaluation and coating strategies remain critical to maximizing system performance.</p>

<p>The tech note delivers expert recommendations on coating options such as acrylics, polyurethanes and modified asphalt, along with guidance on rust identification, seam and fastener inspections, priming, cleaning and recoat techniques. Whether addressing aging galvanized steel, Galvalume&reg; panels or exposed fastener systems, the document is designed to help industry professionals extend roof life while improving energy efficiency.</p>

<h3>Supplier spotlight: Innovation driving the market</h3>

<p>The meeting also highlighted the contributions of supplier members helping move the industry forward.</p>

<p><a href="https://www.rooferscoffeeshop.com/directory/hb-fuller" target="_blank"><strong>H.B. Fuller</strong></a>, a global leader with more than 130 years of expertise in adhesives, sealants and specialty chemicals, continues to innovate across construction and clean energy markets while delivering responsive service and long-term customer partnerships.</p>

<p><strong>Ravago Chemicals</strong>, serving more than 15,000 customers across 24 countries, brings creative technical solutions and a relationship-driven approach to the specialty chemical sector. With over 50 years in North America, the company remains focused on quality, sustainability and innovation.</p>

<h3>Get involved and help shape the future of roof coatings</h3>

<p>RCMA committees continue to address critical priorities including regulatory developments, environmental product declarations, field studies and technical standards while the Communications, Membership and Education Committee drives industry engagement and growth initiatives such as Roof Coatings Day. At the same time, RCMA&rsquo;s industry-wide Environmental Product Declaration project is entering its final phase, built on the Product Category Rule published in November 2025 that establishes a 75-year expected service life, incorporates fabric systems and defines service life tiers based on dry film thickness. Draft industry-average EPDs are now in development with final data due February 28, 2026, followed by internal and external reviews.</p>

<p>For professionals looking to play a larger role in the industry, joining one of RCMA&rsquo;s committees offers a direct path to influencing the future of roof coatings while collaborating with leading experts across the market. Now is the time to be a part of the organization advancing innovation, advocacy and technical excellence. Whether you are a manufacturer, supplier, contractor or industry professional, membership provides access to critical resources, research and a powerful network committed to elevating industry standards.</p>

<p><strong>Learn more about the benefits of membership and how to join by visiting&nbsp;<a href="https://www.roofcoatings.org/" rel="noreferrer" target="_blank">www.roofcoatings.org</a>.</strong></p>]]></content:encoded>
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<title>Adding solar the smart way</title>
<link>https://www.coatingscoffeeshop.com/post/adding-solar-the-smart-way</link>
<description>adding-solar-the-smart-way</description>
<pubDate>Fri, 30 Jan 2026 09:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/01/western-colloid-adding-solar-the-smart-way.png'
            alt='Adding solar the smart way'
            title='Adding solar the smart way'
            class=''
            style=' '  loading='lazy' /><br><p>By Evelyn Witterholt.&nbsp;</p>

<h2>What roofers need to know before jumping into a solar retrofit project.&nbsp;&nbsp;</h2>

<p>From tax credits to energy independence and a lower electricity bill, there are many reasons why adding solar to a roof is beneficial. But, as all roofers know, adding solar to an existing roof is not as simple as just putting a panel up and calling it a day. To learn more about the process of starting a solar retrofit process, Greg Hlavaty and Hal Leland from <a href="https://www.rooferscoffeeshop.com/directory/western-colloid-2">Western Colloid</a> stopped by for an episode of the <a href="https://www.askaroofer.com/podcast/understanding-roof-restoration-episode-7-retrofitting-your-roof-for-solar">Understanding Roof Restoration podcast</a> all about adding solar.&nbsp;</p>

<p>The first thing that must be considered is the current state of the roof. Greg, the president of Western Colloid, says that a solar panel system is expected to last 20-25 years, but is often put on a roof that won&rsquo;t last that long. He also tells us that the type of roof the solar panels are being put on is important to take into account.&nbsp;&nbsp;</p>

<p>&ldquo;There&#39;s also different types of roofs that don&#39;t take solar really well for the long term,&rdquo; he said. &ldquo;The type of roof that you&#39;ve got is a consideration. And you need to ask yourself how much longer that roof is going to last?&rdquo;&nbsp; &nbsp;</p>

<p>In terms of which roofs are more compatible with solar panels, Hal, general manager of Western Colloid, says that their <a href="https://westerncolloid.com/coatings/">acrylic-based roof coating systems</a> are a reliable option. Not only do they go well with solar panels, but they can also go over many types of pre-existing roofs. They are also a more cost-effective roofing option, which is great for your clients who invest a lot of money in solar panels and don&rsquo;t have a lot left over for their roofs.&nbsp;</p>

<p>&ldquo;We can actually go under the solar, we can do all the penetrations. It&#39;s a perfect fit,&rdquo; Hal said. &ldquo;The Western Colloid fluid-applied systems are all-acrylic, and polyester enforced.&rdquo;&nbsp;</p>

<p><strong><a href="https://www.askaroofer.com/podcast/understanding-roof-restoration-episode-7-retrofitting-your-roof-for-solar">Check out the entire episode</a> to learn more about the ins and outs of retrofitting a commercial roof for solar.&nbsp;</strong></p>]]></content:encoded>
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<title>CoatingsCoffeeShop® joins industry leaders at RCMA 2026 meeting in Las Vegas</title>
<link>https://www.coatingscoffeeshop.com/post/coatingscoffeeshopjoins-industry-leaders-at-rcma-2026-meeting-inlasvegas</link>
<description>coatingscoffeeshopjoins-industry-leaders-at-rcma-2026-meeting-inlasvegas</description>
<pubDate>Thu, 22 Jan 2026 09:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/01/hje-rcma-coatingscoffeeshopjoins-industry-leaders-at-rcma-2026-meeting-inlasvegas.png'
            alt='CoatingsCoffeeShop joins industry leaders at RCMA 2026 meeting in Las Vegas'
            title='CoatingsCoffeeShop joins industry leaders at RCMA 2026 meeting in Las Vegas'
            class=''
            style=' '  loading='lazy' /><br><p>By Heidi J. Ellsworth.</p>

<h2>Roof coatings are a strategic solution helping contractors grow, diversify and deliver long-term value to building owners.</h2>

<p>CoatingsCoffeeShop&reg;&nbsp;was proud to be a part of the&nbsp;<a href="/directory/roof-coatings-manufacturers-association-rcma" target="_blank">Roof Coating Manufacturer Association&nbsp;(RCMA)</a>&nbsp;2026 meeting in Las Vegas. As an RCMA partner and sponsor, our team attended the event to connect with the industry,&nbsp;participate&nbsp;in educational&nbsp;sessions&nbsp;and continue our mission of supporting contractors through information,&nbsp;technology&nbsp;and collaboration.&nbsp;</p>

<p>With Megan Ellsworth moderating a key panel discussion,&nbsp;CoatingsCoffeeShop&nbsp;had the opportunity to engage directly with roof coating manufacturers, material suppliers,&nbsp;contractors&nbsp;and consultants who are shaping the future of roof restoration.&nbsp;</p>

<p>The RCMA annual meeting serves as an important gathering for the roof coating industry, providing a platform for open dialogue,&nbsp;education&nbsp;and reporting on the state of the market. The 2026 meeting was proudly sponsored by <a href="/directory/western-colloid-2" target="_blank">Western&nbsp;Colloid,&nbsp;</a>whose continued support helps make these important industry conversations possible.&nbsp;</p>

<p>This year&rsquo;s conversations reflected continued growth in roof coatings as building owners&nbsp;seek&nbsp;sustainable, cost-effective solutions and contractors&nbsp;look&nbsp;for ways to diversify their businesses.&nbsp;</p>

<p>Throughout the day, attendees&nbsp;participated&nbsp;in educational sessions focused on sustainability, technology,&nbsp;safety&nbsp;and profitability. One session highlighted RCMA&rsquo;s Environmental Product Declaration&nbsp;(EPD)&nbsp;initiatives and how industry-wide EPDs are helping manufacturers improve transparency and consistency while supporting long-term sustainability goals.&nbsp;</p>

<p>Technology also played&nbsp;a central role&nbsp;in the discussions with sessions focused on roof diagnostics, measurement&nbsp;accuracy&nbsp;and tools that support smarter decision making. These conversations highlighted the importance of data and documentation in delivering successful coating projects.&nbsp;</p>

<p>A highlight of the day was a presentation by Will Lorenz, president of&nbsp;<a href="/directory/general-coatings-manufacturing-corp-2" target="_blank">General Coatings</a>, who shared the story of using roof coatings on one of the most recognizable architectural focal points in Las Vegas. The project involved a complex sphere-shaped structure that required both spray foam and roof coatings to achieve performance,&nbsp;protection&nbsp;and long-term durability.&nbsp;</p>

<p>Will&nbsp;walked&nbsp;attendees through the unique challenges of working on curved architecture, the importance of selecting the right materials and how application methods played a critical role in the project&rsquo;s success. The presentation&nbsp;showcased&nbsp;real-world problem solving and emphasized how coatings can be used creatively and effectively on complex structures when paired with proper planning and&nbsp;expertise.&nbsp;&nbsp;</p>

<p>Another highlight of the meeting was the panel discussion titled&nbsp;<em>The Competitive Edge, </em>moderated by Megan Ellsworth of CoatingsCoffeeShop. Panelists included Josh Poole with&nbsp;<a href="/directory/tremco" target="_blank">Tremco Construction Products Group</a>,&nbsp;RCMA President Ryan Blad with 838 Coatings, Chris&nbsp;Huettig&nbsp;with&nbsp;<a href="/directory/karnak" target="_blank">KARNAK Corporation</a>&nbsp;and Cody Wilson with&nbsp;Unicoat&nbsp;Industrial Roofing Corp.&nbsp;</p>

<p>The panel explored how coatings are helping contractors grow their businesses while providing effective solutions for building owners. Panelists shared how restoration systems extend roof life, reduce&nbsp;disruption&nbsp;and offer owners alternatives to full replacement.&nbsp;</p>

<p>A strong theme throughout the discussion was the growing number of residential roofing contractors entering the commercial market and finding roof coatings to be a natural starting point. Coatings allow contractors to expand into commercial work without the same level of labor demands, equipment investment or jobsite disruption&nbsp;required&nbsp;for full re-roofing.&nbsp;</p>

<p>As more contractors make this transition, training was emphasized as essential. Onsite training supports proper application, improves crew&nbsp;confidence&nbsp;and ensures contractors get the most from both materials and equipment. Well-trained crews deliver better performance and stronger outcomes for customers.&nbsp;</p>

<p>The panel also addressed how coatings create opportunities for recurring revenue through maintenance programs, helping contractors build long-term relationships with building owners while stabilizing workflow.&nbsp;</p>

<p>Equipment&nbsp;selection&nbsp;was another key topic with discussion around spray rigs,&nbsp;rollers&nbsp;and application strategies. Contractors shared the importance of aligning equipment choices with business goals and gradually introducing spraying into operations. One of the most common contractor requests discussed was the growing need for sprayable&nbsp;mastics&nbsp;to improve efficiency and consistency.&nbsp;</p>

<p>Labor savings were identified as one of the strongest business drivers behind coatings. Compared to full replacements, coating systems can reduce crew size, shorten project&nbsp;timelines&nbsp;and improve overall productivity.&nbsp;</p>

<p>Panelists also emphasized the importance of evaluating roof conditions honestly before recommending a coating system. Moisture testing and clear communication with building owners are essential.&nbsp;Coatings are&nbsp;not the right solution for every&nbsp;roof and transparency builds long-term trust.&nbsp;</p>

<p>Cody highlighted the value of working closely with manufacturer representatives during roof walks and evaluations.&nbsp;When contractors and manufacturers collaborate on the jobsite, stronger diagnostics are achieved and better recommendations can be made. This partnership&nbsp;ultimately leads&nbsp;to better outcomes for building owners.&nbsp;</p>

<p>Manufacturers shared how they continue to support contractors through assistance,&nbsp;evaluations&nbsp;and technical diagnostics. This collaborative approach ensures coating systems are installed correctly and perform as intended.&nbsp;</p>

<p>CoatingsCoffeeShop&nbsp;is proud to partner with RCMA and sponsor the association as part of our commitment to advancing education,&nbsp;communication&nbsp;and connection across the roof coating industry. Events like the RCMA meeting reinforce the importance of bringing the industry together to share knowledge and support contractor success.&nbsp;</p>

<p>As the meeting concluded, one message stood out clearly. Roof coatings are not simply a product&nbsp;category,&nbsp;they are a strategic solution helping contractors grow,&nbsp;diversify&nbsp;and deliver long-term value to building owners.&nbsp;</p>

<p><strong>For more information about the Roof Coating Manufacturer Association visit&nbsp;<a href="https://www.roofcoatings.org/" target="_blank">www.roofcoatings.org</a>&nbsp;and for ongoing industry news, education and contractor resources&nbsp;visit&nbsp;<a href="https://www.coatingscoffeeshop.com/" target="_blank">CoatingsCoffeeShop.com.&nbsp;</a></strong></p>]]></content:encoded>
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<title>The Coffee Shops™ announce 2026 CoatingsCoffeeShop™ Coatings Influencers</title>
<link>https://www.coatingscoffeeshop.com/post/the-coffee-shops-announce-2026-coatingscoffeeshop-coatings-influencers</link>
<description>the-coffee-shops-announce-2026-coatingscoffeeshop-coatings-influencers</description>
<pubDate>Tue, 20 Jan 2026 03:00:00 PST</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/01/ccs-the-coffee-shops-announce-2026-coatingscoffeeshop-coatings-influencers.jpg'
            alt='The Coffee Shops™ announce 2026 CoatingsCoffeeShop™ Coatings Influencers'
            title='The Coffee Shops™ announce 2026 CoatingsCoffeeShop™ Coatings Influencers'
            class=''
            style=' '  loading='lazy' /><br><h2>Industry leaders share insights on the trends and challenges shaping the coatings industry.&nbsp;</h2>

<p>The Coffee Shops&trade;, the award-winning websites where the industries meet for technology, information and everyday business, announce the <a href="https://www.coatingscoffeeshop.com/meet-coatings-influencers">2026 Influencers for CoatingsCoffeeShop&reg;</a>.&nbsp; &nbsp;&nbsp;</p>

<p>On a monthly basis, Influencers contribute expert perspectives on the issues driving the coatings industry forward, including training, business diversification through coatings, the future of labor and technology, sustainability and more. <a href="https://www.coatingscoffeeshop.com/ccs-influencers">CoatingsCoffeeShop shares these viewpoints through interviews, videos and articles</a>. Representing every segment of the coatings industry, from contractors and associations to manufacturers and service providers, these Influencers are featured throughout the website, promoted across social media and included in the weekly eNews, Week in Coatings.&nbsp;</p>

<p>&ldquo;Our goal is to spotlight our Influencers and the expertise they bring from the coatings industry while addressing the real-world challenges professionals face every day,&rdquo; said The Coffee Shops&rsquo; President and CEO Heidi J. Ellsworth. &ldquo;We are proud to share their knowledge and remain committed to supporting industry growth by promoting these exceptional Influencers.&rdquo;&nbsp;</p>

<p>We are proud to announce the following <a href="https://www.coatingscoffeeshop.com/meet-coatings-influencers">2026 CoatingsCoffeeShop Influencers</a>:&nbsp;</p>

<ul>
	<li>John Kenney &ndash; Cotney Consulting Group&nbsp;</li>
	<li>Johnny Walker &ndash; ICP&nbsp;</li>
	<li>Greg Hlavaty &ndash; Western Colloid&nbsp;</li>
	<li>Shawn Morgan &ndash; KPost Roofing &amp; Waterproofing&nbsp;</li>
	<li>Joe Sorrentino &ndash; Joe Sorrentino LLC</li>
	<li>Adrian Hilton &ndash; Service First Solutions&nbsp;</li>
	<li>Ryan Blad &ndash; 838 Coatings&nbsp;</li>
	<li>Will Lorenz &ndash; General Coatings&nbsp;</li>
	<li>Greg Serevetas &ndash; USA General Contractors Corp.&nbsp;</li>
	<li>Lisa Irby &ndash; Thomas Roofing&nbsp;</li>
	<li>Iver Ahens &ndash; Campany Roofing&nbsp;</li>
</ul>

<p><a href="https://www.coatingscoffeeshop.com/meet-coatings-influencers"><strong>Find more information on the 2026 CCS Influencers.</strong></a></p>

<p><strong>About The Coffee Shops&nbsp;</strong></p>

<p>Award-winning websites and online communities make up The Coffee Shops. Starting with RoofersCoffeeShop, which launched in 2002, the growth of the sites has been explosive for the construction trades of roofing, metal, coatings and their customers. Currently featuring four Coffee Shops, RoofersCoffeeShop, MetalCoffeeShop&reg;, CoatingsCoffeeShop&reg;, OutdoorCoffeeShop&trade; and their sister site AskARoofer&trade;, all the sites are committed to advocating for the construction trades by supplying consistent information, education and communication avenues for all contractors, while promoting positive growth, education and success of construction industries overall. The Coffee Shops also feature strong microsites with RoofersCoffeeShop.ca, RoofersCoffeeShop.uk and En Espa&ntilde;ol. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and overall construction information and education. The Coffee Shops are &ldquo;Where the Industries Meet!&rdquo; For more information, visit <a href="https://www.thecoffeeshops.online/">www.thecoffeeshops.online</a>.&nbsp;</p>

<p><strong>About CoatingsCoffeeShop&nbsp;</strong></p>

<p>CoatingsCoffeeShop&trade; (CCS), sponsored by APOC, launched in 2023. A sister site to the other Coffee Shops, CCS is committed to delivering the education, training, news and information that helps contractors find success in the coatings industry. This unique online community focuses on all things related to coatings including roofing, construction, infrastructure and below-grade applications. CCS connects the industry suppliers, manufacturers and associations with coating contractors to ensure the continued success of the contractor as well as the continued growth of this innovative and sustainable construction solution. Learn more at <a href="https://www.coatingscoffeeshop.com/">www.coatingscoffeeshop.com</a>.&nbsp;</p>]]></content:encoded>
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