September 28, 2026 - 2 p.m. PT

You won't want to miss this special Coffee Conversations, sponsored by Western Colloid, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 28, 2026, at 2 p.m. PT, as we sit down with industry leaders and experts from across the Western U.S. Guests will include manufacturers, distributors and leading contractors sharing their insights and perspectives live from the trade show floor. We'll discuss the trends, challenges and opportunities shaping the roofing industry today, along with what contractors and businesses should be watching as we head into 2027. Tune in from the comfort of your home, on your mobile device or join us in person outside our soundstage at the Western Roofing Expo.

Get notified when we go live on YouTube!

September 28, 2026 - 2 p.m. PT

You won't want to miss this special Coffee Conversations, sponsored by Western Colloid, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 28, 2026, at 2 p.m. PT, as we sit down with industry leaders and experts from across the Western U.S. Guests will include manufacturers, distributors and leading contractors sharing their insights and perspectives live from the trade show floor. We'll discuss the trends, challenges and opportunities shaping the roofing industry today, along with what contractors and businesses should be watching as we head into 2027. Tune in from the comfort of your home, on your mobile device or join us in person outside our soundstage at the Western Roofing Expo.

Get notified when we go live on YouTube!

By Emma Peterson. 

Join the RoofersCoffeeShop® crew and our giveaway winners at this year’s Western Roofing Expo!  

Just last week, our 2026 Western Roofing Expo (WRE) ticket giveaway closed, and five lucky winners were chosen! This giveaway was organized in partnership with Western Colloid and each winner received one Full Pass for entry to the Western States Roofing Contractors Association (WSRCA)’s 2026 show ($500.00 value), which runs September 27-29 at the Paris Las Vegas. What is included in this pass?  

• Access to a premier regional roofing and waterproofing expo that sees over 200 exhibitors and countless attendees. 
• Entry to the annual luncheon sponsored by Malarkey Roofing Products and featuring motivational speaker Shereen Thor. 
• The opportunity to attend educational sessions, including en Español content, that will help you level up your business operations and technical skills. 
• Invitation to the legislative luncheon where Craig Brightup (WSRCA political correspondent) and Chad Collins (chairman of the National Roofing Contractors Association board) as they share key updates and news. 

The lucky winners of the giveaway are Marlin Fisher, the VP of field service and director of estimating at Capital 360; Buzz Lynds, sales development specialist at SureSeal Roofing Products; Jesse Pelayo, president and cofounder of TopCal Roofing; Jebran Enriquez, project coordinator at JJA Roofing & Contracting; and Dylan Trent, National Roofing.  

This giveaway might be over, but you still have time to register to attend WRE 2026! 

Get your tickets today!

RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United States, WRE is a trade show hosted by the Western States Roofing Contractors Association (WSRCA). The show, which runs September 27-29 at the Paris Las Vegas, features education, networking and more.

These give the fire lucky winners access to the trade show, annual luncheon, en Español content, educational sessions and the legislative luncheon. Don’t miss this chance to shingle and mingle!

Including:

• All Inclusive Package
• Western Roofing en Español
• Monday & Tuesday Educational Sessions
• Monday & Tuesday Trade Show
• Legislative Luncheon
• Annual Luncheon

Contest closes August 22 wtih winners to be announced LIVE on the Weekly Blend on August 24. Winners receive one Full Pass for entry to the show ($500.00 value). Winners will be interviewed LIVE at Western Roofing Expo. Travel and hotel are not included. 

Enter for your chance to win a pass and join us at the Paris Las Vegas September 27 - 29, 2026!

Check out the 2026 WRE schedule.

RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United States, WRE is a trade show hosted by the Western States Roofing Contractors Association (WSRCA). The show, which runs September 27-29 at the Paris Las Vegas, features education, networking and more.

These give the fire lucky winners access to the trade show, annual luncheon, en Español content, educational sessions and the legislative luncheon. Don’t miss this chance to shingle and mingle!

Including:

• All Inclusive Package
• Western Roofing en Español
• Monday & Tuesday Educational Sessions
• Monday & Tuesday Trade Show
• Legislative Luncheon
• Annual Luncheon

Contest closes August 22 wtih winners to be announced LIVE on the Weekly Blend on August 24. Winners receive one Full Pass for entry to the show ($500.00 value). Winners will be interviewed LIVE at Western Roofing Expo. Travel and hotel are not included. 

Enter for your chance to win a pass and join us at the Paris Las Vegas September 27 - 29, 2026!

Check out the 2026 WRE schedule.

RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United States, WRE is a trade show hosted by the Western States Roofing Contractors Association (WSRCA). The show, which runs September 27-29 at the Paris Las Vegas, features education, networking and more.

These give the fire lucky winners access to the trade show, annual luncheon, en Español content, educational sessions and the legislative luncheon. Don’t miss this chance to shingle and mingle!

Including:

• All Inclusive Package
• Western Roofing en Español
• Monday & Tuesday Educational Sessions
• Monday & Tuesday Trade Show
• Legislative Luncheon
• Annual Luncheon

Contest closes August 22 wtih winners to be announced LIVE on the Weekly Blend on August 24. Winners receive one Full Pass for entry to the show ($500.00 value). Winners will be interviewed LIVE at Western Roofing Expo. Travel and hotel are not included. 

Enter for your chance to win a pass and join us at the Paris Las Vegas September 27 - 29, 2026!

Check out the 2026 WRE schedule.

RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United States, WRE is a trade show hosted by the Western States Roofing Contractors Association (WSRCA). The show, which runs September 27-29 at the Paris Las Vegas, features education, networking and more.

These give the fire lucky winners access to the trade show, annual luncheon, en Español content, educational sessions and the legislative luncheon. Don’t miss this chance to shingle and mingle!

Including:

• All Inclusive Package
• Western Roofing en Español
• Monday & Tuesday Educational Sessions
• Monday & Tuesday Trade Show
• Legislative Luncheon
• Annual Luncheon

Contest closes August 22 wtih winners to be announced LIVE on the Weekly Blend on August 24. Winners receive one Full Pass for entry to the show ($500.00 value). Winners will be interviewed LIVE at Western Roofing Expo. Travel and hotel are not included. 

Enter for your chance to win a pass and join us at the Paris Las Vegas September 27 - 29, 2026!

Check out the 2026 WRE schedule.

By Heidi J. Ellsworth. 

Advancing roofing knowledge through industry education. 

Trade shows are the best time for continuing education. This fall as roofing professionals head to Las Vegas, they will have an opportunity to sharpen their expertise and earn continuing education credits during IIBEC's Education Day at the Western Roofing Expo on September 30, 2026. 

Designed for roofing consultants, contractors, architects and other building enclosure professionals, the program offers a full day of education focused on roofing fundamentals and the future of building codes. The day begins with Roofing Practice Series: Roof Assemblies – Fundamentals, a comprehensive course covering the design, installation, inspection and maintenance of roof systems. Attendees will gain a stronger understanding of roofing terminologies along with the importance of common roof assemblies, water and vapor movement, heat transfer and the overall role that roof design plays in protecting buildings while supporting energy efficiency and code compliance. 

As building science continues to evolve and performance expectations increase, roofing professionals are expected to understand more than ever before. Today's projects require knowledge of how moisture management, thermal performance and material selection work together to create durable and resilient roof systems. This session helps attendees strengthen their technical foundation while earning 3.0 IIBEC Continuing Education Hours (CEHs) and 3.0 AIA Learning Units/Health, Safety and Welfare credits. 

The afternoon session, Changes to the I-Code 2027 Edition, focuses on significant updates coming to the International Code Council's 2027 codes. Participants will learn about evolving energy conservation requirements, key differences between ASHRAE 90.1-2025 and the 2027 International Energy Conservation Code, as well as broader trends influencing the code development process. The course also provides insight into how code changes are developed and adopted throughout the industry. 

For contractors, consultants and design professionals, staying ahead of regulatory changes is a key part of delivering successful projects. Understanding upcoming code requirements not only helps ensure compliance but also allows professionals to provide greater value to building owners seeking long-term performance, sustainability and resilience. The session provides 1.5 IIBEC CEHs and 1.5 AIA Learning Units. 

Opportunities like IIBEC's Education Day continue to be an important part of industry events such as the Western Roofing Expo. Beyond earning credits, attendees gain access to practical knowledge that can be applied immediately in the field while also preparing for changes that will shape roofing and building enclosure design for years to come. 

To learn more about IIBEC's Education Day and register for the program at the Western Roofing Expo, visit the IIBEC website and secure your place today.  Be sure to also enter the Western Colloid WRE contest for free registration at 2026 Western Roofing Expo Ticket Giveaway — RoofersCoffeeShop®.

By Emma Peterson. 

Enter for an opportunity to access top-tier educational sessions, networking events, luncheons and an industry-leading trade show floor. 

RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United States, WRE is a trade show hosted by the Western States Roofing Contractors Association (WSRCA). The show, which runs September 27-29 at the Paris Las Vegas, features education, networking and more. 

The five (5) lucky winners of our contest will be given an all-inclusive package ($500.00 value, travel and hotel not included) to the show. This package includes access to:  

• Western Roofing en Español sessions: This year’s show will have four seminars and two lunch-and-learn sessions taught in Spanish! Topics range from hiring the right roofing team to maximizing commercial claims. And the incredible speaker list includes Amparo Sancen of Latinos En Roofing, Monica Vornbrock of the GLO Group and Imelda Perez from CertainTeed. 
• Educational sessions: As for the English-language education sessions, this year’s show boasts four different blocks of session.  
  • The first block (8:45 a.m. – 10:00 a.m. on Monday, September 28, 2026) will feature a variety of speakers including The Coffee Shops™’ own Heidi J. Ellsworth!  
  • Some highlights of block two (10:15 a.m. – 11:30 a.m. on Monday, September 28, 2026) include John Kenney of Cotney Consulting’s estimating session and Trent Cotney of Adams and Reese’s risk mitigation class.  
  • In block three (8:45 a.m. – 10:00 a.m. on Tuesday, September 29, 2026), you’ll want to make sure to catch the WSRCA Young Roofing Professionals Committee’s roofing roundtable, led by Malarkey Roofing Products’ Rachel Garcia as well as Paul Reed of Roofers in Recovery’s mental health talk.  
  • And in block four (10:15 a.m. – 11:30 a.m. on Tuesday, September 29, 2026), our friends Mindy Dahlquist (TRA Snow and Sun), Brian Chamberlain (Carlisle Construction Materials) and Tracey Donels (Service First Solutions) will all be hosting informative and engaging sessions. 
• Trade show floor: As always, the trade show floor promises to be a great opportunity to see the latest innovations and newest technology in the industry as product demos will be hosted on the hour. And, per tradition, roofers will walk free on the show floor – making it an unmatched opportunity for peer-to-peer networking.  
• Legislative luncheon: The first of the two luncheons that will be held at this year’s show, the legislative luncheon will be hosted by Craig Brightup, The Brightup Group, and Chad Collins, National Roofing Contractors Association (NRCA). It will dive into key changes and developments happening in Washington, D.C. that relate to roofing. 
• Annual luncheon: As for the second luncheon, this is your opportunity to hear from the WRE 2026 keynote speaker – Shereen Thor. Shereen is a comedian turned coach whose keynote will be a great resource to professionals and business owners in all parts of their careers. 

Want a chance to win access to all that and boost your business at WRE 2026? Enter the RoofersCoffeeShop and Western Colloid Spin to Win contest! The contest will close August 22, 2026, and announced live on the August 24, 2026 Weekly Blend episode. 

By Emma Peterson. 

Learn about all the events, seminars and exhibitors that will be at this year’s Western Roofing Expo. 

Navigating today’s roofing industry can be a bit of a challenge. Whether you’re facing more extreme storms in the field or juggling labor issues and material shortages in the office, it can be hard to stay up to date with the information and tools you need to succeed. Luckily, the Western States Roofing Contractors Association (WSRCA) hosts a two-day event designed to help professionals handle all those issues and more – Western Roofing Expo (WRE).  

This premier regional roofing and waterproofing event boasts a two-day trade show, over two dozen education seminars, multiple engaging luncheons, The Roofing Games™ shingling competition, golf and sporting clays tournaments, a live auction, product demonstrations and more! Keep reading to learn about what to expect from this year’s show, which will be held September 27-29, 2026 at the Paris Las Vegas! 

The core of the show 

The core of the show occurs on Monday (9/28) and Tuesday (9/29) with 30 seminars planned, two luncheons organized and a trade show floor that is free for contractors to attend. 

The seminars at WRE are a great way to upgrade your skills! Experts from across the industry will be teaching about everything from business management to technical developments. And if you’re a part of The Coffee Shops™ family, there will be a lot of familiar faces like Trent Cotney of Adams and Reese, Amparo Sancen from Latinos En Roofing, John Kenney from Cotney Consulting Group and our very own president, Heidi J. Ellsworth!  

As for the luncheons, WSRCA has organized two invaluable luncheons for WRE attendees. The first will be hosted on Monday from 11:30 a.m. to 1:00 p.m. and is presented by the National Roofing Contractors Association (NRCA). Craig Brightup, The Brightup Group, and Chad Collins, NRCA, will take this opportunity to talk to attendees about the key developments in Washington D.C. that are impacting the roofing industry.  

The second luncheon will run at the same time (11:30 a.m. to 1:00 p.m.) on Tuesday and is sponsored by Malarkey Roofing Products. This luncheon gives attendees an opportunity to hear from the WRE 2026 keynote speaker – Shereen Thor. Shereen is a comedian turned coach who has worked with organizations like Google, Pandora, Slack, Safe Place For Youth and The Social Justice Learning Institute. Her keynote will be a great resource to professionals and business owners in all parts of their careers.  

And last but not least, the trade show floor will be open both Monday and Tuesday. This is a great opportunity to see the latest innovations and newest technology in the industry as product demos will be hosted on the hour. At that same demo stage there will also be the return of the much-anticipated Roofing Games on Tuesday!  

The trade show is a great opportunity to talk to representatives of leading companies around the industry. And the best part? The exhibit floor is FREE for contractors and roofers to attend! We’ll be in booth 12, so make sure to stop by and say hi, and we have countless industry friends who will be around the floor, such as Anchor Products (815), APOC (609), BITEC (151), Brava Roof Tile (840), Carlisle Architectural Metals (509), Drexel Metals (509), Equipter (826), Integrity Insurance & Bonding (360), Lakeside Construction Fasteners (154), New Tech Machinery (356), PABCO Roofing Products (703), Rocket Equipment (638), RoofScope (822), Sentry Building Innovations (150) and VELUX (361). 

Additional events and more 

In addition to the core two days, there are extra events both before (Sunday, 9/27) and after (Wednesday, 9/30). On Sunday, the Davis Memorial Foundation will host two tournaments, one sporting clays tournament and one golf tournament. The proceeds from these events go directly to the Davis Memorial Foundation Scholarship Fund. The scholarships from this fund have helped more than 195 aspiring high school, undergraduate and graduate students pursue their dreams. These events have their own registration and their own fees. 

And on that Wednesday, the International Institute of Building Enclosure Consultants will host a special education day. This event runs from 9:00 a.m. to 2:30 p.m. and will elevate attendees’ expertise in the building enclosure industry. It features two courses, one about the fundamentals of roof assemblies and the other highlighting key updates to international codes. The registration and fees for this education day are separate from general registration. 

Get registered and reserved 

Registration for the 2026 WRE is now open! You can register online, again the show will be held at the Paris in Las Vegas, Nevada from September 27-29, 2026. Being at the Paris, there are many options for hotels nearby. WSRCA has worked specifically with the Paris Las Vegas, Planet Hollywood and Horseshoe Hotel to get discounted room blocks that start as low as $91.  

Not sure if you can make the registration fee work in your budget? RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the show for free! By entering our contest, you get the chance to win an all-inclusive pass to the show, which gives you access to the trade show, annual luncheon, en Español content, educational sessions and the legislative luncheon.  

Learn more about the 2026 WRE show!