By Heidi J. Ellsworth.

Residential softness, nonresidential strength and cost pressure are creating a complicated outlook for roofing contractors. 

The May construction numbers tell a story that roofing contractors should be watching closely. On one side of the market, residential construction continues to feel the weight of affordability challenges, elevated mortgage rates and cautious buyers. On the other side, non-residential work is showing strength, especially in areas like data centers, healthcare, manufacturing, utilities and infrastructure. For roofing, that means opportunity is still out there, but it may not look the same across every market, every contractor or every segment of the industry.

According to National Roofing Contractors Association (NRCA) reporting on Associated Builders and Contractors data, construction industry leaders were less optimistic in May even though confidence remained above the threshold that indicates expectations for growth. ABC’s Construction Confidence Index fell in all three categories during May, with staff expectations dropping from 65.5 to 61.3, profit margin expectations falling from 54.9 to 52.5 and sales expectations declining from 66.2 to 61.1. At the same time, ABC’s Construction Backlog Indicator increased from 8.8 months in April to 9.1 months in May and was up 0.7 months compared with May 2025.

That combination — lower confidence but higher backlog — is important. It suggests contractors are still busy, but they are also feeling pressured. ABC Chief Economist Anirban Basu said the increase in backlog largely reflects major data center investments across the country, noting that the 14% of ABC members under contract to work on data centers had much higher backlog at 11.6 months compared with 8.6 months for those not working on data centers. For roofing contractors, this reinforces a key reality of today’s market: growth is not evenly distributed. Contractors tied into large-scale commercial, industrial or specialty work may be seeing strong demand, while others may be facing tighter margins, slower decisions and more competitive bidding.

The residential side of the market continues to be more challenging. The U.S. Census Bureau and U.S. Department of Housing and Urban Development reported that privately owned housing starts in May were at a seasonally adjusted annual rate of 1,177,000, down 15.4% from the revised April estimate and down 8.7% from May 2025. Single-family starts were at a rate of 882,000, down 1.9% from April, while May housing completions were down 8.1% from April and 14.2% from May 2025. Thesenumbers matter to roofing because new residential construction directly affects demand for new roof installations, while slower completions can ripple through builders, suppliers, distributors and trade partners.

Builder confidence is also sending warning signals. The National Association of Home Builders reported that builder confidence in the market for newly built single-family homes fell two points to 35 in June, marking the 14th consecutive month that sentiment remained below 40. NAHB also reported that 35% of builders cut prices in June, up from 32% in May, and 62% were using sales incentives other than price cuts, up from 61% in May. NRCA highlighted the same numbers, noting that anything below 50 is considered negative in the NAHB/Wells Fargo Housing Market Index and that builder sentiment dropped amid rising construction material costs and elevated mortgage rates. 

For roofing contractors serving the residential market, this does not necessarily mean demand disappears. Roof replacement, repair, insurance restoration and service work continue to move based on roof age, weather, homeowner need and property maintenance. But it does mean contractors may need to pay closer attention to homeowners' sensitivity around pricing, financing and project timing. When builders are offering incentives and cutting prices, consumers become more aware of deals and negotiations. Roofing contractors may need to communicate value more clearly, especially around durability, ventilation, energy performance, warranties and long-term protection of the home. 

The broader building industry is also showing signs of strength, but much of that strength is concentrated in large nonresidential and infrastructure projects. Dodge Construction Network reported that total construction starts improved 34.1% in May to a seasonally adjusted annual rate of $1.78 trillion. Nonresidential building starts grew 17.8%, nonbuilding starts increased 91.9% and residential starts fell 2.1% over the month. On a year-to-date basis through May, total construction starts were up 12.7%, with non-residential starts up 12.3%, nonbuilding starts up 32.9% and residential starts down 4.9%. 

That is a clear reminder that the building industry is not moving as one market. Dodge reported that megaproject starts in healthcare, manufacturing, utilities and data centers drove sizable gains in May, while pockets of weakness remained in institutional construction, warehouses and residential construction. This unevenness affects roofing in very practical ways. Commercial roofing contractors may see opportunities tied to healthcare campuses, manufacturing facilities, energy projects, public work and data centers, while residential-focused companies may see a slower new construction pipeline. Distributors and manufacturers are navigating this split, balancing inventory and demand across steep-slope, low-slope, metal, coatingsand specialty systems. 

Labor adds another layer to the picture. The NRCA reported that construction employment added 17,000 jobs in May, according to Associated Builders and Contractors, while nonresidential construction added 15,700 jobs with gains in all three subsectors. Non-residential specialty trade contractors added 11,400 jobs, heavy and civil engineering added 2,600 jobs and nonresidential building added 1,700 jobs. More construction jobs are good for the overall economy, but they also increase competition for skilled labor. Roofing contractors already dealing with workforce challenges may find themselves competing not just with other roofers, but with the broader construction market for crew members, foremen, estimators, project managers and service technicians. 

Material costs are another concern. The Associated General Contractors of America reported that input prices for new nonresidential construction rose 1.8% in May and 8.4% year over year, far outpacing the 3.5% year-over-year increase in what contractors said they would charge for new nonresidential building construction. The same report noted significant increases in diesel, aluminum, copper, brass and structural steel, and said construction respondents reported higher prices for items including construction materials, HVAC equipment, roofing materials and steel products. For roofing, this points directly to margin pressure. Even when backlog is strong, contractors can struggle if material, fuel, freight and labor costs move faster than pricing. 

The path forward is not all negative. The same May numbers show that demand still exists, especially in non-residential, infrastructure and specialized building sectors. Dodge Construction Network reported that nonresidential starts were up 12.3% year to date through May, commercial and industrial construction gained 32.9% and manufacturing starts rebounded 116.1% month over month in May. For roofing companies that can diversify across service, maintenance, reroofing, restoration, metal, coatings, commercial replacement or public work, the current market may create opportunities to stabilize revenue even when one segment slows. 

The takeaway for roofing professionals is that May’s construction numbers are less about a single up-or-down market and more about a market that is shifting. Residential construction is under pressure. Nonresidential work is being lifted by large projects, but not every contractor has access to those opportunities. Backlog remains encouraging, but confidence is slipping. Jobs are being added, but labor remains competitive. Material costs are increasing, but customers are still watching pricescarefully. 

For roofing contractors, now is the time to stay close to the numbers, understand the sectors driving work in their region and protect margins through disciplined estimating, strong purchasing relationships and proactive communication with customers. The building industry is still moving, but it is moving unevenly. Roofing companies that understand where the momentum is — and where the pressure points are — will be better positioned to adapt. 

Source note: This article draws from NRCA coverage of contractor confidence, employment market and homebuilder sentiment, U.S. Census Bureau May residential construction data, Dodge Construction Network May construction starts data, National Association of Home Builders builder sentiment reporting and Associated General Contractors of America reporting on May construction input prices.

By Heidi J. Ellsworth.

RCMA is encouraging greater participation from contractors and industry professionals while reinforcing the value that coatings bring to building performance, sustainability and roof longevity.

The Roof Coatings Manufacturers Association (RCMA) recently shared a strong message in their May newsletter, "RCMA's Latest in Roof Coatings!," of continued momentum across the roof coatings industry with a clear focus on contractor engagement, education and long-term industry growth.

A key opportunity highlighted in the newsletter is RCMA’s Project of the Year Award, which invites contractors to showcase their best roof coating projects. This program is designed to recognize outstanding craftsmanship while helping contractors gain visibility for work that extends roof life and improves performance. Submissions are open through June 30, 2026, offering a timely opportunity for contractors to put their projects in the spotlight.

At the same time, RCMA continues to expand its Contractor Membership program, positioning it as an important resource for companies looking to stay competitive and involved in industry conversations. Membership provides access to advocacy efforts, technical expertise, education and networking opportunities with manufacturers and peers. The organization emphasizes that contractor involvement plays a critical role in shaping standards and advancing the industry.

The newsletter also highlights ongoing technical leadership, including the release of a new Coatings Tech Note focused on transportation requirements under U.S. Department of Transportation regulations. This guidance helps manufacturers, contractors and distributors better understand classifications, shipping considerations and compliance requirements tied to roof coating products, reinforcing the importance of safe handling and accurate product knowledge. 

Education also continues to be a priority, with RCMA supporting learning through webinars along with their technical resources and industry conversations. A recent CoatingsCast™ episode featuring RCMA members Chris Huettig and Cody Wilson explores the value of contractor membership and the opportunities it creates for growth and connection across the industry. 

Across its committees, RCMA remains active in addressing regulatory updates, advancing research and supporting initiatives such as Environmental Product Declarations. New forums within the RCMA Member Center are also helping members collaborate more effectively, share insights and stay informed on industry developments impacting roof coatings across North America.

Looking ahead, RCMA is preparing for its 2026 Fall Meeting, taking place October 7 through 8 in Atlanta, Georgia. The event will bring together industry leaders, innovators and professionals for valuable discussions, networking and insights into the future of roof coatings. 

RCMA’s continued focus on recognition, education, advocacy and collaboration is helping drive awareness and growth across the coatings sector while creating meaningful opportunities for contractors to expand their businesses and influence the future of the industry.

To learn more about RCMA programs, membership and upcoming events, visit www.roofcoatings.org.  To connect with contractors, manufacturers and suppliers in the coatings industry, explore the directory and visit the RCMA directory at www.CoatingsCoffeeShop.com.

By Heidi J. Ellsworth.

New Workforce Pell Grants could help roofing contractors recruit, train and grow the next generation of skilled workers. 

A long-supported workforce initiative championed by the roofing industry is moving closer to reality and it could provide meaningful opportunities for contractors looking to build stronger crews for the future. On March 6, the Department of Education announced the publication of a Notice of Proposed Rulemaking to implement the Workforce Pell Grant Program approved by Congress in 2025 as part of the One Big Beautiful Bill Act, also known as the Working Families Tax Cuts Act. The new program expands Pell Grant eligibility to students enrolled in short-term, career-oriented workforce training programs, helping put workforce education on a more equal footing with traditional college degree pathways. 

For years, Pell Grants have largely been limited to students enrolled in longer-term college degree programs. While traditional higher education received federal support, many students pursuing careers in the skilled trades often faced limited financial assistance for technical and workforce training. Workforce Pell Grants are designed to help change that by creating greater access to career-focused education for students interested in hands-on professions such as roofing.

This development is especially important to the roofing industry. The National Roofing Contractors Association (NRCA) has long supported Workforce Pell legislation and advocated for its approval over many years. Expanding access to workforce education funding has also been a recurring priority during Roofing Day in D.C., where industry leaders regularly meet with lawmakers to discuss workforce shortages, training needs and policies that strengthen the skilled trades. 

The timeline

Beginning July 1, 2026, eligible students who meet the standard financial need criteria for traditional Pell Grants may qualify for assistance while enrolled in approved workforce training programs. To qualify, programs must be offered through accredited institutions that participate in federal financial aid and must meet several requirements. Eligible training programs must:

• Be between eight and 15 weeks in length
• Prepare students for employment in high-skill, high-wage or in-demand careers
• Lead to portable, industry-recognized credentials

Credentials also must count toward an associate or bachelor’s degree pathway while meeting performance standards.

The big picture

For roofing contractors, this could become an important workforce development tool at a time when labor shortages continue to challenge businesses across the country. By opening financial aid opportunities for shorter-term workforce education, more students, veterans, career changers and young workers may see skilled trades such as roofing as a realistic and affordable career path. Contractors who partner with accredited technical schools, trade programs and workforce development organizations may gain access to a stronger pipeline of trained workers who already have foundational knowledge in safety, roofing systems and construction practices. 

The timing aligns with broader workforce efforts already underway across roofing. NRCA continues investing in workforce development, technical education and initiatives such as SkillsUSA, where the association will support a record number of roofing competitors during the 2026 national competition in Atlanta. These efforts, combined with Workforce Pell Grants, have the potential to strengthen roofing’s talent pipeline and create more opportunities for the next generation of skilled workers. 

As implementation moves forward, NRCA remains optimistic about the impact Workforce Pell Grants can have on the skilled trades. For roofing contractors, this program may offer more than educational access. It may help create a stronger future workforce while making roofing careers more attainable and affordable for those interested in joining the trades. 

For more information on workforce development, advocacy initiatives and how the roofing industry is supporting future workforce solutions, visit NRCA and the NRCA ROOFPAC directory on RoofersCoffeeShop. 

By Jenny Yu.  

The honor highlights Heidi's leadership in advancing the roofing and outdoor industries. 

The Coffee Shops™ are proud to share that our President, Heidi J. Ellsworth, was recently recognized by Women We Admire as one of the Top Women Leaders of Oregon for 2026. The annual list honors accomplished women leaders who are making significant contributions across industries while demonstrating leadership, innovation and a commitment to advancing their professions. 

Women We Admire is a membership organization and professional network comprised of women executives and leaders across the United States and Canada. Through its annual recognition programs, the organization celebrates women who are driving growth, fostering innovation and creating positive impact within their industries and communities. 

Heidi was recognized for her decades-long leadership in the roofing and building industries and for her role in helping grow The Coffee Shops into some of the industry's most influential media and community platforms. Heidi has spent more than 30 years advancing roofing sales, marketing, business development and industry engagement and is also widely known for her advocacy of workforce development, industry inclusion and education. 

Under Heidi’s leadership, The Coffee Shops have continued to expand their reach and influence. Over the past year, they've launched OutdoorCoffeeShop™, a digital community dedicated to the outdoor living and exterior construction markets. The new platform extends The Coffee Shops’ mission of connecting contractors, manufacturers and industry professionals through education, networking and business resources. 

They also expanded internationally with the launch of RoofersCoffeeShop.uk, bringing its established model of industry news, education and community engagement to roofing professionals across the United Kingdom. The expansion reflects the growing demand for accessible industry resources and opportunities to connect roofing professionals around the globe. 

In addition to leading The Coffee Shops, Heidi remains active throughout the industry through speaking engagements, board service and mentorship initiatives. Her work with organizations such as National Women in Roofing, National Roofing Contractors Association and Roofing Alliance has helped strengthen opportunities for professionals throughout the roofing sector. 

To learn more about the women recognized on this year’s list, visit Women We Admire’s Top Women Leaders of Oregon for the 2026 feature. You can also learn more about Heidi’s ongoing impact on the industry at her RoofersCoffeeShop directory! 

By Heidi J. Ellsworth.

The policies shaping the future of roofing. 

As I begin my service on the board of directors for the National Roofing Contractors Association (NRCA), one of the most valuable parts of the onboarding process has been gaining a deeper understanding of the association’s government affairs efforts. While many roofing professionals immediately think of technical education, workforce development or industry networking when they think of NRCA, the reality is that advocacy plays an equally important role in protecting and advancing the roofing industry.

During a recent onboarding session, NRCA Vice President of Government Affairs Duane Musser provided an update on the legislative and regulatory issues that continue to impact roofing contractors, manufacturers, distributors and construction professionals across the country. The presentation reinforced just how important it is for roofing professionals to understand the policies being debated in Washington, D.C. and how those decisions directly affect businesses, jobs and long-term industry growth.

One of the key takeaways from the presentation was that government policy is not an abstract issue. It directly affects profitability, workforce availability, tax planning, energy incentives and training opportunities. NRCA continues to advocate for tax policies that support roofing businesses, including maintaining the Section 199A deduction for pass-through businesses, preserving the 21% corporate tax rate, maintaining estate tax exemptions and restoring full deductions for research and development costs. The association also continues to support provisions that allow full expensing for nonresidential roof improvements under Section 179.

These tax policies matter because they influence investment decisions, business growth and succession planning for roofing companies of every size. For many contractors, these policies can determine whether they purchase new equipment, expand operations or invest in additional employees. Tax issues have also been a major focus of Roofing Day in Washington, D.C. for several years, demonstrating how important these policies are to the future success of roofing businesses.

At the same time, NRCA is closely monitoring changes to federal energy efficiency incentives. Several energy-related tax credits and deductions are being phased out over the next one to two years, including incentives tied to commercial building energy efficiency, residential energy-efficient construction and renewable energy investments. While future opportunities may emerge, the current landscape highlights the need for roofing professionals to stay informed as energy policy continues to evolve and impact project opportunities.

Workforce development remains another critical priority for the roofing industry. The update included discussions around the reauthorization of the Workforce Innovation and Opportunity Act (WIOA), which provides funding and support for workforce training programs across the country. NRCA supports reforms that would streamline administrative requirements, expand access to competency-based training and certification programs and increase employer representation on workforce development boards. These efforts align directly with the roofing industry's ongoing need to recruit, train and retain skilled workers.

The association is also continuing its advocacy efforts around Career and Technical Education (CTE) funding. Through support of Perkins Career and Technical Education grants and other workforce initiatives, NRCA is helping expand opportunities for students and future trades professionals to pursue careers in roofing and construction. The association has successfully advocated for increased funding over the years and continues working to expand career and technical education opportunities that help build the industry's future workforce.

As someone who has spent decades advocating for workforce development through industry media, associations and educational initiatives, it was encouraging to see how much focus NRCA continues to place on creating pathways into the roofing profession. Developing the next generation of roofing professionals remains one of the most important challenges and opportunities facing our industry.

Another important topic discussed during the onboarding session was immigration legislation and workforce availability. NRCA continues to support efforts that improve access to legal workforce programs, including maximizing the effectiveness of the H-2B seasonal visa program. The presentation also highlighted legislative proposals that could create additional workforce opportunities through expanded visa programs designed to address labor shortages in critical industries.

Regardless of individual political viewpoints, one fact remains clear: roofing companies across the country continue to face workforce shortages. Industry leaders need to understand the policy discussions surrounding workforce availability because these decisions directly impact the ability of contractors to meet customer demand, complete projects and grow their businesses.

One of the reasons I have always valued industry associations is their ability to serve as the collective voice of the industry. Individual roofing companies often do not have the time or resources to monitor every legislative proposal, regulatory change or policy debate occurring at the federal level. NRCA's government affairs team provides tremendous value by staying engaged in these discussions and ensuring the roofing industry's perspective is represented.

The issues discussed during this onboarding session are not future concerns. They are current issues affecting contractors today. Tax policy influences business investments, workforce legislation impacts hiring, career and technical education affect the future labor pipeline and energy policies shape product demand and project opportunities. Understanding these issues helps roofing professionals make better business decisions while ensuring our industry continues to have a strong voice in the policymaking process.

As I begin my service on the NRCA Board of Directors, I am even more convinced that advocacy is one of the most important services our industry association provides. The work happening behind the scenes in Washington, D.C. may not always make headlines, but it has a profound impact on the future of roofing. I am particularly honored to be serving on the PAC Advisory Committee, which helps raise funds to support ROOFPAC, NRCA’s political action committee, which helps ensure that bipartisan lawmakers understand the issues affecting roofing contractors, manufacturers, distributors and workers across the country. Supporting advocacy through NRCA and ROOFPAC helps strengthen our industry's voice and protect the future of roofing for generations to come.

For roofing professionals who want to make a difference, there has never been a better time to get involved. I encourage contractors and industry leaders to become members of NRCA and learn more about supporting ROOFPAC. Together, we can help ensure the roofing industry remains represented on critical issues including workforce development, tax policy, career and technical education, energy incentives and regulatory reform. To learn more, visit NRCA's ROOFPAC program and consider becoming an active participant in shaping the future of our industry.

By Heidi J. Ellsworth.

NFRC president turns personal passion into powerful industry giving during his tenure. 

Leadership in roofing is often defined by technical expertise, advocacy and service to the industry. But for Colin McCorquodale, current president of National Federation of Roofing Contractors (NFRC), leadership is also deeply personal. 

During his tenure as NFRC president, Colin has chosen to champion the Cystic Fibrosis Trust as his official charity, dedicating his presidency to raising awareness and critical funding for this disease. The Cystic Fibrosis Trust plays a critical role in supporting individuals and families affected by cystic fibrosis through research, advocacy, clinical care support and education. More than 10,500 people in the U.K. are living with cystic fibrosis, a life-limiting genetic condition that affects the lungs and digestive system. Through groundbreaking research and patient support, the trust continues to improve lives while working toward a cure.

Through fundraising efforts across NFRC events and the support of the U.K. roofing community, Colin has already helped raise more than £50,000 for the charity, including an incredible £10,000 raised during the 2026 U.K. Roofing Awards evening. Held annually to celebrate excellence across the roofing and cladding industries, the U.K. Roofing Awards bring together contractors, manufacturers and roofing professionals from across the country. This year, alongside recognizing exceptional craftsmanshipand innovation, attendees rallied behind a cause that has become deeply meaningful through Colin’s leadership. 

In a personal message shared with roofing professionals, Colin explained why this mission matters so deeply to him. “This charity is fighting a condition with no cure and one which has had an impact on my wider family,” he shared, noting that throughout his presidency he hopes to raise both awareness and funds for the organization. 

What makes Colin’s efforts especially meaningful is the way he has brought the roofing community together around a cause that extends beyond business. Roofing has always been an industry built on relationships, family and helping others and Colin’s presidency reflects those values in a powerful way. From regional events to national celebrations like the U.K. Roofing Awards, the generosity of the roofing industry continues to shine through. 

As Colin concludes his term as NFRC president, his commitment to the Cystic Fibrosis Trust serves as a reminder that true industry leadership is about more than business success. It is about using your platform to make a meaningful difference in the lives of others. Through the generosity of the U.K. roofing industry, Colin’s passion project has not only raised significant funds but also increased awareness for families affected by cystic fibrosis across the country. 

To support Colin’s fundraising efforts and help make a difference for individuals and families living with cystic fibrosis, visit the Cystic Fibrosis Trust at www.cysticfibrosis.org.uk and make a donation today. 

By Emma Peterson. 

Catch up on the biggest industry stories from May 2026. 

This last May, The Coffee Shops™ crew has been working hard to keep up with all the news and developments of the industry, whether it’s new events, evolving technology, shifting regulations or something else! To help readers like you keep up with everything, we like to put together a list of the top articles each month so you can see what the industry has been talking about.  

This month, we saw multiple articles about artificial intelligence (AI) on our top ten list. In eighth spot was “Cutting through the noise around AI,” which highlights Patrick Garcia of SRS Distribution and Fred Castonguay of Reworked.ai’s insights into how business can use AI effectively. The other article, in the fifth spot on our list, explores the common fear of AI taking human jobs with Denver Riggleman, the co-founder and CEO of Hootl. 

This month’s top list also saw articles from Coffee Shops’ President Heidi J. Ellsworth and our friends at Cotney Consulting Group. In her article, Heidi shares how Thomas Roofing delivers both quality craftsmanship and community support. As for the Cotney Consulting Group article, it dives into the difference between business and profitability, emphasizing how successful contractors are the ones who operate with better habits.  

And in the top spot for the month is one of my articles about “how the Farnsworth Group fosters business growth by helping contractors and other professionals better understand the market around them.” 

May 2026 top article list 

10 - Thomas Roofing and Supply builds a legacy through family, quality and community by Heidi J. Ellsworth 

9 - The operational habits that separate profitable contractors from busy ones by Cotney Consulting Group 

8 - Cutting through the noise around AI by Emma Peterson 

7 - Kick off the summer with the SRS XTV Soccer Tour! by Emma Peterson 

6 - Investing in people, not just positions by Emma Peterson 

5 - Is AI coming for our jobs? by Emma Peterson 

4 - When your company grows beyond you by Emma Peterson 

3 - Beyond the roof: Taking care of families in need by Emma Peterson 

2 - Training as the foundation of a stronger roofing industry by Emma Peterson 

1 - Seeing the big picture by Emma Peterson 

By Heidi J. Ellsworth.

Understanding housing trends can help roofing contractors better prepare for what is coming next. 

One of the smartest things roofing contractors can do to better predict future business is to pay attention to what is happening in the housing market. While roofing often feels insulated from economic shifts because roofs eventually need to be repaired or replaced no matter what, the reality is that housing activity can provide valuable clues about where opportunities and slowdowns may be headed. 

Whether it is home sales, rental growth, mortgage rates or new housing starts, these economic indicators often act as an early warning system for contractors. Following housing trends can help roofing businesses better understand consumer confidence, predict shifts in residential reroofing demand and even anticipate labor and material needs. 

According to recent insights from Sage Economics, the 2026 spring housing market has been softer than many expected. Rising mortgage rates, which recently climbed to a nine-month high of 6.51% for a 30-year fixed mortgage, have significantly slowed buyer activity and reduced mortgage applications. Pending home sales have improved modestly but continue to face pressure from affordability concerns and limited housing supply. Sage economists have noted that the current housing market is experiencing another sluggish spring selling season as affordability challenges continue to impact buyer confidence. 

Why does this matter to roofing contractors? Because home sales often create roofing opportunities. When homes change ownership, inspections frequently uncover roofing concerns that need repair or replacement before a transaction closes. New homeowners also tend to invest in upgrades shortly after purchasing. Slower home sales can mean fewer immediate opportunities tied to real estate activity. 

But it is not time to panic. Contractors should not only focus on home ownership trends as housing-related indicators. Rental housing, especially the growth of build-to-rent communities and multifamily housing, is becoming increasingly important. In an economy where homeownership has become less affordable due to higher mortgage rates, more consumers stay in rental housing longer. This often increases demand for apartment construction and renovations while reducing movement in the traditional home buying cycle.  

Sage highlighted this in their report which found a continued rise of build-to-rent housing, showing how developers are responding to affordability challenges by expanding rental options instead of for-sale inventory. For roofing contractors, this trend could mean increased opportunities in multifamily reroofing, maintenance contracts and long-term relationships with property management companies. 

Housing starts and permitting are another important trend to monitor. Sage reported that while housing starts have remained relatively elevated recently, growth has largely been driven by multifamily projects, while single-family permitting remainsdown year over year. That distinction matters because it can shift where roofing demand develops geographically and by project type. Contractors focused solely on steep-slope residential work may experience different market conditions than those working in commercial or multifamily sectors. 

It is the roofing contractors who pay attention to and understand these shifts that will be better positioned to offer in-demand services. Because the good news is that roofing remains essential. Roofs age, storms happen and maintenance never stops. But at the same time, understanding market and business trends can help contractors make better hiring decisions, adjust marketing strategies and plan for future growth. 

At the end of the day, economic uncertainty does not mean contractors should panic. It means they should pay attention. As housing trends, mortgage rates and economic conditions continue to shift, staying informed has never been more important for roofing contractors.  

Follow RoofersCoffeeShop® as we continue reporting on the latest housing, economic and construction trends from trusted industry experts like Sage Economics. Visit Sage Policy Group to learn more about their economic forecasting and analysis and explore Dr. Anirban Basu on the RoofersCoffeeShop Speakers Bureau to learn more about one of the roofing industry’s leading economic voices and keynote speakers. 

By Heidi J. Ellsworth.

Understanding key updates and insights on the initiatives shaping the future of roofing as I prepare to join the NRCA board in June 2026. 

One of the most important resources we have in the roofing industry are our associations. They bring contractors, manufacturers, distributors and service providers together to solve challenges, advocate for our businesses and help move the industry forward. I am proud to be joining the board of the National Roofing Contractors Association (NRCA) in June of 2026 and as I continue to learn about new initiatives, ongoing challenges and meaningful advocacy efforts, I want to share this information with the industry. 

One of the things I appreciate most about NRCA is the communication and transparency coming from leadership. McKay Daniels, CEO of NRCA, consistently keeps members informed about what is happening behind the scenes, not just the wins, but also the challenges and priorities shaping the future of roofing. 

In a recent update to industry executive members, McKay shared, “Here is a rundown of some of the things the association has been up to recently. Please don’t hesitate to reach out with any questions, ideas or suggestions. NRCA is a volunteer-led organization… your input really matters.” 

That is exactly how McKay leads, with open arms and an open mind. It is a leadership style rooted in collaboration and listening, recognizing that some of the best ideas come directly from contractors and roofing professionals working in the field every day. Here are just a few updates from his recent communication and why they matter to the roofing industry. 

If there is one issue touching every contractor today, it is workforce. Whether companies are looking for labor, training future leaders or helping crews advance professionally, NRCA continues to invest heavily in workforce development and education. McKay shared that the association recently “delivered multiple CERTA Train-the-Trainer and private classes for members” while also completing PROCertification exams to help contractors meet project specification requirements. These programs continue to strengthen professionalism in roofing while creating career pathways for workers entering the trade. 

At the same time, NRCA is expanding its reach with the next generation. NRCA staff attended SkillsUSA competitions in California, Texas and Washington, with Texas and Washington representingnew state participation. That momentum is continuing nationally as NRCA prepares to support a record number of roofing competitors at the 2026 SkillsUSA National Leadership & Skills Conference in Atlanta, Georgia this June. The growing participation reflects increasing awareness of roofing as a viable and rewarding career path and highlights the association’s commitment to introducing young people to opportunities in the roofing trades. 

By showing students what roofing careers can offer, NRCA is helping build awareness of an industry filled with opportunity, innovation and long-term career growth. 

NRCA also continues its commitment to education beyond the rooftop. The association recently hosted its annual LegalCon Virtual seminar, addressing issues contractors are navigating every day. McKay noted topics ranging from immigration issues and managing risk in roofing contracts to using telemetry fleet data as a legal advantage. LegalCon has become a trusted annual event, helping members stay informed on legal, operational and business risks impacting roofing companies. 

Of course, workforce conversations naturally lead to advocacy and this continues to be one of NRCA’s strongest areas of focus. Roofing Day in D.C. recently brought together 200 roofing professionals to meet with lawmakers across 158 House and Senate offices, advocating for workforce solutions and affordable housing policies. 

McKay also reported that “NRCA staff met with senior White House officials on immigration reform tied to security and workforce needs,” while the association endorsed the Workforce Apprenticeship Growth and Education Support (WAGES) Act, legislation proposing payroll tax credits to offset apprentice wages and training expenses. These efforts matter because advocacy happening in Washington D.C. directly impacts the future workforce available to roofing contractors across the country. 

Safety and worker wellbeing also remain front and center. NRCA served as a lead partner for the National Stand-Down to Prevent Falls in Construction while continuing to educate contractors on fall prevention resources, including NRCA’s Roof Deck Integrity Assessment Tool. During Mental Health Awareness Month, the association also highlighted mental health resources and worker wellbeing initiatives, reinforcing that jobsite safety extends beyond physical hazards. 

The Roofing Alliance, the foundation for the industry, is also celebrating its 30th anniversary this year while continuing to make a tremendous impact through scholarships, research and education. From supporting students pursuing roofing-related careers to investing in long-term industry research, the Alliance continues to help strengthen roofing for future generations. McKay shared that the Alliance approved $114,000 in scholarships for the 2026-2027 academic year supporting 23 students, while more than 600 professionals have completed roofing training through Clemson University. 

Research through the Roofing Alliance is also uncovering important insights into jobsite culture and safety. McKay noted that ongoing research is showing that “inconsistent safety behavior is driven more by risk perception and workplace culture than by rule awareness,” reinforcing that strong safety cultures are built through leadership, trust and engagement, not simply enforcement. 

Technical leadership continues to be another core focus. McKay reported that the Manual Update Committee recently completed the next update to The NRCA Roofing Manual, with the 2027 Membrane Roof Systems volume now in design and printing. These resources continue to provide contractors with trusted technical guidance and best practices. 

As I prepare to join the NRCA board, I continue to be impressed by the depth of work happening every day on behalf of roofing professionals. Associations matter because they amplify our voices, create opportunities and help guide the future of our industry. I look forward to sharing more updates from NRCA as together we continue building a stronger future for roofing.

By Heidi J. Ellsworth. 

In healthcare, roofing is not just about the physical buildings; it is about patient safety and uninterrupted care. 

Healthcare facilities are among the most demanding environments in construction. Hospitals, surgical centers and specialized care facilities operate around the clock with no tolerance for failure. While attention is often focused on advanced medical technology and clinical expertise, one of the most critical components protecting both is the roof. From new construction to restoration and especially reroofing, roofing systems play a vital role in ensuring patient safety, operational continuity and long-term performance. 

The need for high-performing healthcare buildings continues to grow. According to analysis from Sage Economics, healthcare hiring has been a major driver of job growth, fueled by an aging population and increased demand for services. As more patients enter the system and facilities expand to meet that demand, the buildings themselves must perform at a higher level than ever before. Roofing is a foundational part of that performance, protecting everything beneath it from the elements while supporting a safe and controlled indoor environment. 

Unlike other commercial buildings, healthcare facilities cannot afford disruption. A roof leak in a retail building may be inconvenient, but in a hospital it can be devastating. Water intrusion has the potential to shut down operating rooms, damage highly sensitive equipment and introduce contaminants that put vulnerable patients at risk. For individuals undergoing surgery or those with compromised immune systems, even minor environmental issues can have serious consequences. This is why roofing in healthcare is not simply about durability, it is about reliability and precision under any and all environmental conditions. 

Reroofing presents one of the most complex challenges in this environment. Healthcare buildings rarely have the option to pause operations, meaning roofing work must take place while patient care continues uninterrupted. Contractors must carefully plan around surgeries, emergency services and daily operations while controlling noise, vibration and odors. Infection control becomes a central focus, with strict protocols in place to ensure that construction activities do not introduce dust, debris or airborne contaminants into sensitive areas. This level of coordination requires not only technical expertise but also a deep understanding of how healthcare facilities function on a day-to-day basis. 

The selection of roofing materials plays a critical role in minimizing disruption and maximizing performance. Low-odor and low-VOC products help maintain indoor air quality during installation, while fast-curing systems reduce the time a roof deck is exposed and vulnerable. Moisture-resistant assemblies are essential for preventing leaks and long-term deterioration, and energy-efficient systems contribute to the overall performance of the facility. Manufacturers such as Tremco Roofing & Building Maintenance have developed solutions specifically for healthcare environments, focusing on restoration and fluid-applied systems that can be installed with minimal tear-off, reducing noise, waste and disruption. 

Installation is equally crucial. Even the most advanced materials will not perform as intended without proper application. Healthcare roofing demands experienced contractors who understand infection control protocols, phased construction and the importance of communication with facility managers and medical staff. Every detail matters, from staging materials to scheduling work in a way that avoids interference. There is no margin for error when patient safety is involved. 

For many healthcare facilities, restoration offers a strategic advantage over full roof replacement. By extending the life of existing systems, restoration can reduce costs while significantly limiting disruption to operations. It also supports sustainability goals by minimizing waste and preserving resources. When combined with a proactive maintenance program, roof restoration can help facilities manage long-term capital planning while maintaining a high level of performance. 

Ongoing service and maintenance are essential for healthcare roofing. Regular inspections and preventative care allow contractors to identify and address small issues before they become major problems. This proactive approach helps protect the integrity of the building envelope, maintain indoor air quality and avoid costly emergency repairs that could disrupt patient care. For roofing contractors, it also represents an opportunity to build lasting relationships with medical providers by becoming a trusted partner in maintaining their facilities. 

As the healthcare industry continues to expand and evolve, the importance of reliable roofing will only increase. Every decision, from product selection to installation to long-term maintenance, directly impacts patient satisfaction, safety, operational continuity and the overall success of the facility. Roofing contractors and manufacturers who understand these unique demands are positioned to deliver solutions that go far beyond traditional construction.