In this episode of Coffee Conversations®, industry experts explore the growing role of roof restoration in today’s market. The discussion covers what defines a restoration project, the challenges contractors face in selling and executing these services, and the key standards that guide successful outcomes. Panelists dive into best practices before, during, and after a restoration, and examine how adhering to these standards shapes market perception and builds confidence with clients. This webinar will provide practical guidance and thought leadership to help you succeed in roof restoration.

Register today!

In this episode of Coffee Conversations®, industry experts explore the growing role of roof restoration in today’s market. The discussion covers what defines a restoration project, the challenges contractors face in selling and executing these services, and the key standards that guide successful outcomes. Panelists dive into best practices before, during, and after a restoration, and examine how adhering to these standards shapes market perception and builds confidence with clients. This webinar will provide practical guidance and thought leadership to help you succeed in roof restoration.

Register today!

By Alex Tolle.

Coatings professionals can explore two days of education, technical sessions and networking.

The Roof Coatings Manufacturers Association (RCMA) has released the full agenda for its 2026 Fall Meeting, bringing manufacturers, suppliers, contractors and industry leaders together for education, collaboration and networking. The event will take place October 7-8, 2026, at the Renaissance Atlanta Midtown Hotel in Atlanta, with a welcome reception and registration scheduled for October 6.

Programming begins Tuesday evening with an informal welcome reception at the hotel bar, giving attendees an opportunity to collect registration materials and connect with other RCMA members. 

Wednesday’s agenda includes a presentation from Gabriel Eckert, CEO of BOMA Georgia, as well as an International Roof Coatings Day session featuring Jayne Rollason, national process product manager for Polyglass. The day concludes with an off-site reception and dinner at the World of Coca-Cola.

Thursday continues with a wildfires update presented by Dwayne Sloan, director and principal engineer for Built Environment. Attendees can also participate in a contractor panel session and view a spray demonstration presented by Graco. Additional speakers and panelists are expected to be announced.

Megan Ellsworth, the multimedia director for The Coffee Shops®, will be moderating the panel. She leads content strategy and production across podcasts, webinars, video and digital media for the roofing and exterior construction industries for The Coffee Shops®. With a background in music and storytelling, Megan brings creativity and energy to industry education and engagement. She is an active advocate for workforce development and community building and serves in leadership roles with National Women in Roofing (NWIR). Megan is passionate about amplifying voices in the trades and connecting people through meaningful media. 

RCMA encourages attendees to review the online agenda for complete session times, room assignments and future meeting updates. A special hotel rate of $239 per night is available for reservations made by September 14, 2026, including availability for two days before and two days after the event. 

Learn more about the educational sessions and networking opportunities by viewing the full RCMA 2026 Fall Meeting agenda.

By The Coffee Shops™. 

The RCMA Quarterly Gallon Report breaks down coating demand and the roof coatings marketplace. 

Reliable market intelligence can help roofing coatings manufacturers navigate changing demand and identify new opportunities. The Roof Coatings Manufacturers Association’s (RCMA) Quarterly Gallon Report gives participating members exclusive access to industry data designed to support more informed business decisions. 

Compiled from confidential member submissions, the report provides visibility into quarterly changes in coating demand, market activity and shifting market share. This information allows manufacturers to compare their company’s performance with broader market trends and use those insights to strengthen business strategy. 

The value of the report extends beyond tracking industry movement. It allows members to benchmark their business for more informed decision making. Because this is a members-only resource, it also provides an edge to those with access. With their updated review process, members can count on a high degree of accuracy. These efforts reflect the association’s commitment to delivering timely, accurate information that members can rely on as the roofing coatings marketplace evolves. 

Member participation remains essential to the report’s success. Data submissions help create a more comprehensive industry picture, giving participating companies a clearer view of overall market performance. As more members contribute, the report becomes a stronger resource for identifying trends and understanding emerging opportunities. 

Access to the Quarterly Gallon Report is one of several benefits available through RCMA membership. Members also gain access to industry advocacy on legislative, regulatory and environmental issues, educational resources, technical research and communications covering industry developments. Additional benefits include opportunities to influence building codes and standards, connect through the RCMA Membership and Suppliers Directory and participate in networking and sponsorship opportunities at association meetings. 

Together, these resources help members stay informed, build industry connections and take an active role in advancing the roof coatings industry. 

Learn more about RCMA membership and its exclusive industry resources by visiting the RCMA membership application. Become a member or login to view the report! 

By Jesse Sanchez. 

ICP’s Jay Doubman shares how coatings help protect, restore and extend the life of surfaces across roofing, sports and building materials. 

From rooftops to courts, coatings play a powerful role in helping surfaces last longer and perform better. At the American Sports Builders Association (ASBA) show in San Antonio, Texas, Jay Doubman, CEO of ICP Building Solutions Group, joined Heidi J. Ellsworth to talk about the many ways coatings support the built environment; including rooftops, building envelopes, sports surfaces, parking garages and flooring systems. 

ICP has grown through acquisition into what Jay described as “a rollup of coatings, adhesives and sealants companies” serving the building materials industry. Today, that includes product lines connected to architectural coatings, sports surfaces, polyurethane products and roof coatings, which Jay noted is one of the company’s larger segments.  

Across all of those markets, one thing remains consistent: coatings are at the center of the work. “We are really all about coatings,” Jay said, explaining that ICP’s research and development teams often collaborate across categories. That shared technical knowledge allows expertise from one market to help support innovation in another, strengthening the company’s broader coatings portfolio. 

One of the biggest opportunities Jay sees across the coatings industry is restoration. Whether it is a low-slope commercial roof, a playing court or another surface that still has a sound structure beneath it, coatings can offer a practical way to protect existing materials and extend their service life. “If you think about a commercial roof, a flat roof or low slope roof on a factory that’s reached an end of life or started to leak, you can take a very expensive option of taking the whole roof off or oftentimes you can coat it,” Jay said. “If it’s in good structural condition, you can coat it and extend the life.” 

That same protection mindset applies beyond roofing. In sports surfaces, ICP has seen strong international activity, including a notable presence in Australia. Jay highlighted Cool Top, a pigment system developed in Australia to help reduce playing surface temperatures and support better performance for athletes and facilities. 

But even the best coating depends on the people putting it down. Jay emphasized that proper installation, contractor training and strong installer relationships are essential across ICP’s markets. He noted, “No coating is going to really perform if it’s not installed correctly.” 

ICP also continues to stay active in industry associations, including ASBA, the Roof Coatings Manufacturers Association (RCMA) and the American Coatings Association (ACA). For Jay, these organizations give the industry a shared voice on challenges, opportunities and issues that no single company can solve alone. 

From restoration to surface protection, ICP’s work shows how coatings can help contractors, building owners and facility managers get more life and value out of the surfaces they already have. 

Watch the full interview to learn more about ICP’s coatings, restoration and surface protection solutions!

By Jesse Sanchez. 

The Roof Coatings Manufacturers Association is inviting contractors to help shape education, advocacy and the future of the growing roof coatings industry. 

The Roof Coatings Manufacturers Association (RCMA) has expanded its membership to include roofing contractors, creating new opportunities for collaboration among manufacturers, suppliers and the professionals applying coating systems in the field. Chris Huettig, vice president of technical services and client relations at KARNAK, and Cody Wilson, president of Unicote Industrial Roofing, discussed how the new membership category can strengthen communication across the industry. 

Dedicated solely to roof coatings, RCMA represents manufacturers, raw material suppliers and companies providing tools and services to the industry. Its work centers on education, technical expertise, advocacy and promoting the benefits of coatings, including roof protection, extended service life, energy efficiency and cost-effectiveness. 

Chris emphasized the value of bringing contractors into those efforts, explaining, “You need that voice from the customer, the voice from the field that people like Cody can bring.” That field perspective can inform RCMA’s work on regulatory developments, building codes, testing standards, application guidance and industry best practices. Contractor members can participate in the association’s Government Affairs Committee and Technical Affairs Committee while accessing meeting minutes, technical bulletins and educational modules covering surface preparation, roof coating technology and application best practices. 

As a contractor specializing in spray foam and coating systems throughout Florida and much of the Southeast, Cody joined RCMA when the new membership category opened. He noted that the association helps contractors monitor developments they may not encounter while managing their daily operations. Cody shared, “We’re so busy in our own day to day that we’re not necessarily paying attention to what’s going on at the higher level, at the state level, at the national level. And RCMA has our backs when it comes to that.” 

In addition to its educational and advocacy resources, RCMA holds two in-person meetings each year and is exploring additional online and regional networking opportunities as contractor participation grows. By bringing manufacturers and contractors together, the association is working to improve communication, strengthen industry knowledge and build a more unified voice for roof coatings. 

Listen to the podcast or Watch the conversation to learn more about how RCMA contractor membership supports roofing professionals through education, advocacy and industry collaboration! 

In this episode of Coffee Conversations®, industry experts explore the growing role of roof restoration in today’s market. The discussion covers what defines a restoration project, the challenges contractors face in selling and executing these services, and the key standards that guide successful outcomes. Panelists dive into best practices before, during, and after a restoration, and examine how adhering to these standards shapes market perception and builds confidence with clients. This webinar will provide practical guidance and thought leadership to help you succeed in roof restoration.

Listen to the podcast.

Watch on YouTube.

A coalition of industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada has completed its Quarterly Market Index Survey for Reroofing for the second quarter of 2026.

The survey is an industrywide effort spearheaded by a coalition of trade associations, including the Asphalt Roofing Manufacturers Association, Canadian Roofing Contractors Association, Chemical Fabrics & Film Association Inc., EPDM Roofing Association, International Institute of Building Enclosure Consultants, Metal Construction Association, Metal Roofing Alliance, National Roofing Contractors Association, National Women in Roofing, Polyisocyanurate Insulation Manufacturers Association, Roof Coatings Manufacturers Association and Single Ply Roofing Industry.

Sixty-eight percent of survey responses came from roofing contractors, and 32% of responses came from roof consultants. 44% of respondents indicated they primarily work on low-slope roof systems; 44% indicated they primarily work on a blend of low-slope and steep-slope roof systems; and 12% indicated they primarily work on steep-slope roof systems.

Participants who identify as roofing contractors were asked to report the number of squares of reroofing material installed by their companies during the second quarter of 2026 compared with the same quarter in 2025. 35% of respondents reported the volume of reroofing materials installed increased, 28% reported no change and 37% reported a decrease in materials installed year-over-year.

37%  of all survey respondents indicated their customer inquiries increased. 32% of respondents reported no change in activity, and 31% indicated a decrease. Project contracts increased for 38% of respondents, 32% reported no change in activity and 30% indicated a decrease in project contracts.

Additionally, two indices offer insight regarding customer inquiries and project contracts across market segments. The indices are based on a 0 to 100 scale. A score of 50 or higher suggests expansion or optimism; a score below 50 indicates contraction or pessimism.

• The customer inquiries index score for the total industry decreased to 53.5 compared with 57.1 for the first quarter of 2026. The score for the steep-slope reroofing market is 31.8, the score for the low-slope reroofing market is 60.2, and the score for the blended low- and steep-slope reroofing market is 52.4.
• The project contracts index score for the total industry increased to 54.3 compared with 52.9 for the first quarter of 2026. The score for the steep-slope reroofing market is 40.9, the score for the low-slope reroofing market is 63.3, and the score for the blended low- and steep-slope reroofing market is 48.8.

As of July 2026, 30% of respondents reported no project backlogs, 32% indicated project backlogs of one to two months, and 24% indicated backlogs of three to four months. 14% of respondents reported project backlogs of five or more months.

The complete results of the Quarterly Market Index Survey for Reroofing are available to those who participate in the survey via an online dashboard that enables users to filter results by region and other metrics. Any contractor or consultant who wants to participate in the next quarter’s survey can sign up for a notification at http://bit.ly/37ank7D.

The survey is an industrywide effort to collect information about the reroofing market spearheaded by a coalition of trade associations.

The National Roofing Contractors Association encourages roofing professionals to join industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada in taking part in the latest Quarterly Market Index Survey for Reroofing to evaluate business conditions during the second quarter of 2026.

For more than two years, the survey has taken the pulse of the reroofing industry and continues to serve as a regular barometer of the industry’s business conditions. By asking a handful of business questions and measuring responses across several demographics, the survey helps give an indication of the reroofing market’s strength and trajectory. Your response provides valuable insight.

The results of the Quarterly Market Index Survey for Reroofing are made available to all survey participants via an online dashboard that enables users to filter results by region and other metrics.

For the previous survey that measured business activity during the first quarter of 2026, 70% of responses came from roofing contractors and 30% came from roof consultants. 

The survey is an industrywide effort to collect information about the reroofing market spearheaded by a coalition of trade associations, including the Asphalt Roofing Manufacturers Association, Canadian Roofing Contractors Association, Chemical Fabrics & Film Association Inc., EPDM Roofing Association, International Institute of Building Enclosure Consultants, Metal Construction Association, Metal Roofing Alliance, National Roofing Contractors Association, National Women in Roofing, Polyisocyanurate Insulation Manufacturers Association, Roof Coatings Manufacturers Association and Single Ply Roofing Industry.

The Quarterly Market Index Survey for Reroofing is available at https://bit.ly/RoofingSurvey. 

Survey responses may be submitted through July 20.

About NRCA

Since 1886, the National Roofing Contractors Association has been the home for generations of entrepreneurial craftsmen and enterprises who shelter and protect America’s families and businesses and each other. Our vision is the recognition of our members as professionals and to unite the industry to that purpose. NRCA is one of the construction industry’s most respected trade associations and the voice of roofing professionals and leading authority in the roofing industry for information, education, technology and advocacy. It represents all segments of the roofing industry, including contractors; manufacturers; distributors; architects; consultants; engineers; building owners; and city, state and government agencies. For information about NRCA and its services and offerings, visit nrca.net.

This award program celebrates excellence in roof coating projects nationwide.

The Roof Coatings Manufacturers Association (RCMA) is proud to announce the second annual Project of the Year Award program, which recognizes roofing contractors who demonstrate innovation, technical excellence and sustainability through outstanding roof coating projects.

Following a successful inaugural year, the Project of the Year Award program continues RCMA's commitment to recognizing contractors whose roof coating projects demonstrate excellence, innovation and measurable value for building owners.

Eligibility criteria:

• Geographical scope: Projects must be located within the 50 U.S. states, Washington, D.C., or Puerto Rico.
• Project timeline: Eligible projects must have been completed between January 1, 2025, and December 31, 2025.
• Submission limit: There is no limit to the number of projects a firm or individual can submit.
• Public sharing: All submissions may be publicly shared on the RCMA website, social media platforms or other marketing materials.
• Participation fee: The program is FREE to apply, encouraging multiple submissions to showcase outstanding projects and contributions to the roofing industry.

Judging criteria

An independent panel of roofing professionals will evaluate submissions based on the following criteria:

• Innovation: Assessing the uniqueness and creativity of the project.
• Technical excellence: Evaluating the quality, precision and adherence to industry standards.
• Project complexity: Considering challenges related to scale, structural intricacies and site conditions.
• Aesthetics/design: Reviewing the visual appeal and integration with the building's architecture.
• Sustainability: Demonstrating how the roof coating system extended the service life of the roof and reduced or eliminated the need for a tear-off.

Submission process:

Interested contractors are invited to submit their projects by July 15, 2026, using the RCMA Project of the Year Submission Application. Submissions should include:

1 - A completed Submission Application

2 - Signed Contractor Release Form and Building Owner Release Form.

3 - Up to five high-resolution photographs (minimum 300 dpi and at least 4" x 6") without text overlays, borders or framing.

Detailed submission guidelines and forms are available on the RCMA Project of the Year webpage: RoofCoatings.org/pty

Award Announcement:

Winners will be announced during RCMA's 2026 Fall Meeting on October 7, 2026, in Atlanta, Georgia. This event will provide a platform to celebrate the achievements of roofing contractors who have set new benchmarks in the industry.

About RCMA

The Roof Coatings Manufacturers Association is a non-profit trade association that serves as the unified voice of the roof coatings industry. RCMA advocates for its members and promotes the benefits of roof coatings in extending roof service life, improving energy efficiency and advancing sustainability goals.

For more information about the Project of the Year Award program, please visit https://www.roofcoatings.org/pty/ or contact RCMA at questions@roofcoatings.org