Will Lorenz - WRE: Where Roofing Relationships Grow

In this CoatingsCast™, Karen Edwards sits down with Will Lorenz of General Coatings to discuss the power of building relationships, sharing expertise and connecting with roofing professionals at one of the industry's premier events. Will shares why the Western Roofing Expo (WRE) continues to be a valuable investment for General Coatings, the opportunities it creates for meaningful conversations with contractors and what attendees can expect from this year's show. Whether you're a first-time attendee or a WRE veteran, this episode offers insight into how events like WRE help strengthen the roofing community and drive business growth.

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