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Emma Peterson, Senior Content Developer
Building homeowner trust through transparency
By Emma Peterson. Learn how Roofle has transformed lead generation, making the process easier for both contractors and homeowners. Just recently The Coffee Shops™ crew got the opportunity to explore the Roofing Contractors Association of Texas (RCAT)’s 46th annual trade show and expo! While there, we thoroughly enjoyed the two ...
Putting in the work
By Emma Peterson. Find out how the Florida Roofing and Sheet Metal Contractors Association has been supporting the industry for over a century. This year, the Florida Roofing and Sheet Metal Contractors Association (FRSA) celebrated their 102nd annual convention and expo! In preparation for the event, FRSA President and owner ...
A complete guide to snow retention installation
By Emma Peterson. Learn about the three phases of building a snow retention system. Snow retention is a crucial part of roof design anywhere with heavy winter snowfall. These systems can literally save lives by retaining the snow on the roof, allowing it to evenly melt off and reducing the ...
Understanding and accounting for moisture
By Emma Peterson. Moisture in the building industry can be catastrophic, but if managed properly it shouldn’t cause issues. Many contractors have faced struggles with damp materials or moisture intrusion on their jobsites. Working with saturated materials can create long-lasting structural issues, but slowing projects down to wait for ...
Breaking down barriers: LIRA’s work to diversify the roofing industry
By Emma Peterson. Learn how LIRA is helping people across the industry from all backgrounds find their place in the roofing community. Roofing and the larger construction industry are fairly traditional spaces. But, as time goes on, more and more people are calling for reflection on diversity, or lack thereof, ...
Powering the future
By Emma Peterson. Learn from a panel of leaders about the benefits and incentives driving the push for renewable energy. In the latest episode of Coffee Conversations, Heidi J. Ellsworth sits down with ABC Supply’s renewable energy team to talk about the latest advancements, challenges and opportunities in the ...
3 of the many hats the RCMA wears
By Emma Peterson. Associations like RCMA wear a lot of hats in the industry, here are three things they do and how they help contractors! In a new episode of CoatingsCast™, Heidi J. Ellsworth and Ryan Blad, the treasurer for the Roof Coatings Manufacturers Association (RCMA) took a break from ...
Roofing is women
By Emma Peterson. Learn how NWIR is building careers and supporting female-identifying people in roofing. The roofing industry has traditionally been a male-dominated field, but that demographic is shifting every day. A large proponent of this shift is the National Women in Roofing (NWIR), which is a volunteer-based organization ...
Facing the labor shortage head on
By Emma Peterson. Contractors big and small are facing challenges in finding skilled workers; learn how ABC Supply helps them navigate through this issue. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke to Jeff Leyden and Stephanie Lyons of ABC Supply. Positioned between contractors in the field ...
Getting to know the Gottrons
By Emma Peterson. Learn the story behind how the Gottron family became a powerhouse in the roofing industry with a legacy that spans three generations. This episode of Coffee Conversations saw Heidi J. Ellsworth heading East to the Duro-Last® headquarters in Saginaw, Michigan. There, she sat down in person ...
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