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By John Kenney, Cotney Consulting Group. Developing supervisors from within ...
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World of Concrete 2027
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Join CoatingsCoffeeShop® as we open up conversations about what is top of mind for contractors and the overall coatings and waterproofing industry right now! Join the crew at CCS as we video chat with leading industry professionals in an interactive dialog that encourages participation and interaction from the audience. Pour a cup of coffee and bring your questions and best practices online as contractors talk to each other while learning from a variety of business and industry experts.

UPCOMING COFFEE CONVERSATIONS

ON DEMAND COFFEE CONVERSATIONS

You won't want to miss this special Coffee Conversations, sponsored by Western Colloid, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 28, 2026, at 2 p.m. PT, as we sit down with industry leaders and experts from across the ... Read More
In this RoofersCoffeeShop® Coffee Conversations®, sponsored by SRS Distribution, we are joined by Brandi McElhaney, show manager at Informa and Keenan Perry, director of field & event marketing at SRS Distribution and Jon Goodman from NRCA. They will share the history and continued growth of the International Roofing Expo (IRE) ... Read More
In this episode of Coffee Conversations®, industry experts explore the growing role of roof restoration in today’s market. The discussion covers what defines a restoration project, the challenges contractors face in selling and executing these services, and the key standards that guide successful outcomes. Panelists dive into best practices before, ... Read More
In this Coffee Conversations®, Heidi J. Ellsworth is joined by industry leaders to discuss one of the most pressing issues facing roofing and construction companies today: how to successfully onboard, train and retain top talent. As labor shortages continue and workforce expectations shift, companies can no longer afford to treat ... Read More
Join CoatingsCoffeeShop® for a live Coffee Conversations at SPFA, sponsored by HandiFoam, as we bring together industry leaders to explore the forces shaping spray foam in construction. From growth across roofing, insulation and specialty applications to emerging innovations and evolving building codes, this discussion dives into what contractors need to ... Read More
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by APOC, industry leaders take a deep look at where the roof restoration market is headed right now and what’s driving change. We start with introductions and move quickly into the biggest trends shaping the sector, from economic pressures and sustainability priorities to the ... Read More
In this Coffee Conversations®, sponsored by SRS Distribution, Megan Ellsworth is joined by industry leaders to break down what artificial intelligence (AI) really means for roofing contractors and suppliers. Patrick Garcia of SRS Distribution, Fred Castonguay of Reworked.AI and Denver Riggleman of Riggleman Information and Intelligence Group (RIIG) explore how ... Read More
Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of manufacturers, distributors and service providers will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and ... Read More
Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of contractors will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging ... Read More
Join us for a special Coffee Conversations® live from World of Concrete 2026 sponsored by Tremco Construction Products Group, featuring industry insights from concrete coatings and construction industry experts. This interactive session will dive into the latest trends in concrete with a strong focus on coatings and waterproofing. Experts will ... Read More
In this final Coffee Conversations® of 2025, we’re bringing together some of the brightest minds in roofing to reflect on the past year and look ahead to what’s next for 2026. From economic shifts and labor trends to technology innovations and evolving contractor needs, this conversation will explore how the ... Read More
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by H.B. Fuller, Megan Ellsworth visits with thought leaders in the industry to take a hard look at the misconceptions and missed opportunities shaping today’s roof coating market. They break down why long-term success depends less on the topcoat and more on the system ... Read More
You won't want to miss this special Coffee Conversations®, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 29, 2025, at 2 p.m. P.T., as we meet with industry leaders and experts from the Western region ... Read More
September is Suicide Prevention Month and the roofing industry is coming together to shine a light on mental health, wellness and the support available for those who serve and work in our communities. In this important Coffee Conversations®, sponsored by SRS Distribution, we’ll talk openly about suicide prevention, available resources ... Read More
RoofersCoffeeShop® is bringing you an inside look at the International Roofing Expo (IRE) 2026! Join host Heidi J. Ellsworth as she sits down with industry leaders Alison LaValley with The Roofing Alliance; Julissa Chavez and Keenan Perry with SRS Distribution and Brandi McElhaney with Informa to discuss what attendees can ... Read More
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by Henry Roofing Solutions, Megan Ellsworth visits with Pete Harding of GoGreen Roofing, Eric Thompson with Henry and John T. Hull from Gulf Coast Infrared about what a contractor’s journey into the fluid-applied roofing market looks like and the lessons learned along the way. ... Read More
In this Coffee Conversations®, Heidi J. Ellsworth sits down with Trent Cotney of Adams & Reese for a powerful and candid discussion on the latest legal issues impacting the roofing and construction industries. From evolving tariffs and immigration policies to regulatory changes and emerging legal cases, this “Power Hour” gives ... Read More
Join us for this special Pride Month edition of Coffee Conversations®, sponsored by Tremco WTI. In this episode we will be highlighting the experiences, challenges and triumphs of LGBTQIA+ individuals in the roofing industry. Our panel of experts and advocates will discuss how roofing companies can create inclusive workplaces, support ... Read More
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by APOC here, we’ll explore why roof restoration is one of the smartest ways contractors can diversify their offerings — especially during economic slowdowns. With building owners hesitant to take on a costly tear off and replacement during uncertain economic times,, restoration offers a ... Read More
Join us for this important Coffee Conversations® where experts, including Trent Cotney from Adams & Reese and Will Lorenz from General Coatings, will break down the policies, prices and pressures shaping the roofing world in light of the new administration's tariff policies. With changes happening every day, the industry is ... Read More
Join us for a special CoatingsCoffeeShop® Coffee Conversations, where we tackle one of the most pressing issues facing the commercial roofing industry—insurance denials for roof restorations. With increasing cases of insurance denials in Florida and beyond, contractors, consultants and industry leaders must navigate evolving policies and push for changes that ... Read More
In today’s construction industry, immigration enforcement actions can create uncertainty and fear on jobsites. Contractors and business owners must be prepared to protect their employees while staying compliant with the law. Join us for a critical Coffee Conversations®, made possible by supporters like Central States Manufacturing, featuring legal and industry ... Read More
Join us for an exciting LIVE Coffee Conversations® at the International Roofing Expo (IRE) 2025, sponsored by SRS Distribution, where a panel of contractors will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging ... Read More
Join us for a special Coffee Conversations®, sponsored by Weatherproofing Technologies, Inc. (WTI), a division of Tremco, to celebrate the ELEVATE 2nd Chance program, a key part of WTI's RISE initiative. This pioneering effort focuses on providing formerly incarcerated individuals with education, skill development, and career pathways in roofing and ... Read More
In this Coffee Conversations, we dive into the essential strategies for securing the future of your roofing business through effective succession planning. Whether you’re a family-owned company or a large organization, planning for leadership transitions is critical for maintaining stability and growth. Our expert panel, moderated by Heidi J. Ellsworth ... Read More
Join us for a steaming cup of insight on this special Coffee Conversations, sponsored by SRS Distribution. This installment will navigate through the anticipated highlights and opportunities that await the industry at the 2025 International Roofing Expo (IRE). Whether you're a seasoned professional or new to the roofing scene, our ... Read More
Join us for an engaging and celebratory Coffee Conversations, sponsored by Tremco WTI, dedicated to honoring and supporting the LGBTQ+ community within the roofing industry. This vibrant conversation will provide a platform for industry professionals to share their experiences, discuss the importance of diversity and inclusion and explore ways to ... Read More
In this first-ever episode of Coffee Conversations on CoatingsCoffeeShop, we're shining a spotlight on the association that supports this ever-growing industry – the Roof Coatings Manufacturers Association (RCMA)! Join our panel as they discuss the myriad benefits these organizations offer to both contractors and manufacturers. We'll also provide an insightful ... Read More
You won't want to miss this special Coffee Conversations, sponsored by SRS Distribution, coming to you LIVE from the International Roofing Expo (IRE)! Join us on day two of the show as we meet with industry leaders and experts. Guests include manufacturers, distributors, and service providers who will share their ... Read More
You won't want to miss this special Coffee Conversations, sponsored by SRS Distribution, coming to you LIVE from the International Roofing Expo (IRE)! Join us on day one of the show as we meet with industry leaders and experts. Guests include contractors from across the country who will share their ... Read More
RoofersCoffeeShop and Tremco have teamed up to celebrate Pride Month in the third annual Pride Month Coffee Conversations! Heidi J. Ellsworth will be chatting with special guests Spencer Jacobs, Jennifer Grove, Maureen Greeves and Megan Ellsworth. Learn from these amazing humans how you can create a more inclusive company culture, ... Read More
Tune in to this poignant and important Coffee Conversation, sponsored by Beacon, all about mental health in honor of May being Mental Health Awareness Month. Join Heidi J. Ellsworth as she sits down with Mandy McIntyre, owner and CEO of Level Up Consultants and Paul Reed, co-founder of Roofers in ... Read More
In this very special Coffee Conversation, we have gathered Roofing Visionaries from the industry to talk about how the environment, diversity, social justice and technology are changing the face of roofing. All panelists were participants in the 2022 Roofing Visionaries immersive experience held in Chicago and hosted by Jobba. ... Read More
Join Heidi J. Ellsworth as she sits down with Deborah Mazol from the National Roofing Contractors Association, Charles Antis and Jesus Zermeno of Antis Roofing & Waterproofing to talk about Roofing Day 2023. This panel of Roofing Day alumni visit with Deb about the importance of everyone participating. They ... Read More
Coffee Conversations LIVE is back at the 2023 International Roofing Expo in Dallas, Texas! Sponsored by SRS Distribution, this year's live show will take place at the RoofersCoffeeShop sound stage in booth #9309. Join us on day one and two of the show as we meet with industry leaders and ... Read More
Coffee Conversations LIVE is back at the 2023 International Roofing Expo in Dallas, Texas! Sponsored by SRS Distribution, this year's live show will take place at the RoofersCoffeeShop sound stage in booth #9309. Join us on day one and two of the show as we meet with industry leaders and ... Read More
You asked and we provided the third installment of Gen Z taking over Coffee Conversations! On February 23, 2023 Coffee Conversations was taken over by the youth with guest host, Megan Ellsworth. In this special episode of Coffee Conversations Gen Z members of the roofing industry discussed how to attract ... Read More
Join Heidi J. Ellsworth for a Coffee Conversations that hits the heart of the roofing industry: giving back through roofing foundations. Sponsored by Hunter Panels, this episode welcomes Trent Cotney and industry foundation representatives including Kelly Van Winkle, president of the Roofing Alliance; Chuck Chapman, chairman of Davis Memorial Foundation; ... Read More
Join us for this Coffee Conversations, sponsored by Tremco and WTI, as we talk about mental health in construction. Our industry ranks second highest in suicide rates and research shows that up to 90 percent of people who die by suicide have a mental health condition. We welcome Mandy McIntyre ... Read More
Join us for this look inside the roofing industry as we reveal the results of our latest trends report, sponsored by Beacon. This insightful episode of Coffee Conversations will share what contractors are reporting in regards to material shortages, labor challenges and overall business issues. So grab your coffee and join ... Read More
S4:E3 You won't want to miss this special Coffee Conversations, sponsored by EVERROOF and General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day two of the show as we meet with industry leaders and experts from the western region of the country. Guests include manufacturers, ... Read More
S4:E2 Join RoofersCoffeeShop in this very special Coffee Conversations, sponsored by ABC Supply, that celebrates the heart of the roofing industry as we talk about the roofing contractors, professionals and companies we have Caught Doing Good. These individuals are doing good both inside and outside of the roofing industry every day ... Read More
S3:E23 These special Coffee Conversations come to you LIVE from the 100th annual FRSA convention! Join us on day one and two of the show as we meet with industry leaders and experts from all over Florida and across the country. Day one guests will include manufacturers, distributors, service providers and ... Read More
S3:E21 In this very special final episode of the third season of Coffee Conversations, RoofersCoffeeShop and Johns Manville celebrate pride month. Jess Cress of SRS Distribution, Maureen Greeves of Tremco Roofing and Building Maintenance, and Zeb Sukle of Johns Manville sit down with RoofersCoffeeShop’s Heidi and Megan Ellsworth to discuss their ... Read More
S3:E20 With the roofing industry projected to grow 12% — much higher than the national average of 5% — the opportunities available in roofing are increasing, as are the training needs. This Coffee Conversations will focus on the growing need for apprenticeships and what the industry is doing to meet ... Read More
S3:E19 It is all about safety and the top five OSHA initiatives that roofing contractors need to be aware of in 2022. In this Coffee Conversations, sponsored by Tremco and WTI, Heidi J. Ellsworth brings together a team of experts to answer hard questions about safety and OSHA. Trent ... Read More
S3:E18 You will not want to miss this poignant and important moment in roofing in the next Coffee Conversations that is all about mental health awareness. Mandy McIntyre and Christee Holbrook of Graham Roofing join Heidi Ellsworth to talk about how you can start the mental health conversation in your business ... Read More
S3:E16 In this Coffee Conversation, sponsored by ABC Supply, we'll hear from Brigadier General USA (RET) Tom Landwermeyer about ABC Supply's involvement in Homes For Our Troops, a nonprofit dedicated to building and donating specially adapted custom homes nationwide for severely injured post-9/11 Veterans, enabling them to rebuild their lives. The ... Read More
S3:E10 / S3:E11 The second annual LIVE Coffee Conversations, sponsored by SRS Distribution, will take place at the International Roofing Expo (IRE) in New Orleans. Join us on day one and two of the show as we meet with industry leaders and experts from across the country. The conversations will ... Read More
S3:E9 Don't miss this Coffee Conversations, sponsored by General Coatings, as we welcome Rohan Gupta, the next generation of General Coatings' leadership, Clemson University students Ayushi Raj Dua and Declan Fay. Declan has participated in the Roofing Alliance's student competition multiple times. They will chat with Megan Ellsworth, RCS Producer about ... Read More
S3:E8 Starting the year off right, RoofersCoffeeShop’s Coffee Conversations invites the thought leaders around the IRE Community Day to share what is happening and how roofing professionals can be involved. As the IRE Keynote Speaker, Reid Ribble, NRCA CEO joins the panel to share his excitement for what the ... Read More
S3:E7 Join Heidi J. Ellsworth live with some of the sharpest minds in the industry as she chats with RT3 members! Sponsored by ABC Supply, Anna Anderson, Scott Riopelle and John Kiesel are our guests and will be discussing all things technology, industry shortages, and what we will see coming in ... Read More
S3:E5 You won’t want to miss this special edition of Coffee Conversations sponsored by ABC Supply celebrating both veterans and women in the roofing industry. Heidi J. Ellsworth, RCS President, sits down with Angelica Bragger and Elizabeth Evans, two incredible veterans within the roofing industry, and Mandy McIntyre. Mandy ... Read More
S3:E2 Sponsored by IB Roof Systems In this episode of Coffee Conversations, RoofersCoffeeShop sits down with Sherri Miles of Miles Roofing, Kendall Ekerson of Columbia Roofing and Brittany Wimbish of Fields Roof Service, to discuss all things family business in the roofing industry. All three powerhouse women work with their ... Read More
In the first ever LIVE Coffee Conversations at IRE, join the RoofersCoffeeShop team on day one as they meet with industry leaders and experts from across the country. Sponsored by ABC Supply, this IRE Live Coffee Conversation will invite manufacturers, distributors and service providers who will share their insights and ... Read More
In the first ever IRE LIVE Coffee Conversations, join the RoofersCoffeeShop team on Day 2 as they meet with leading roofing contractors who also are RCS Influencers. Sponsored by ABC Supply, this IRE Live Coffee Conversation will invite RCS Influencers to share their insights and wisdom straight from the ... Read More
May 27, 2021 6 AM PT / 9 AM ET RoofersCoffeeShop celebrates all the good deeds done in the roofing industry during this final episode of Season 2. Sponsored by ABC Supply, the Coffee Shop welcomes Lynne Johnston of Earl W. Johnston Roofing LLC. Lynn has led efforts with ... Read More
S2:E13 Join RoofersCoffeeShop® as we visit with SOPREMA’s Darren Perry also a past employee of FM Global. He will be joined by Aileen Struble and Chris Evans of KPost Roofing & Waterproofing to talk about Very Severe Hail on the next Coffee Conversations. FM 4470 was revised in late 2016 ... Read More
S2:E12 RoofersCoffeeShop welcomes Brandi McElhaney and Shelby Snelson to Coffee Conversations to share the plans for 2021 Virtual and Live International Roofing Expo. They answer questions about what the virtual experience offers roofing contractors for education and networking opportunities and share early plans for the Live Expo this August in Las ... Read More
S2:E4 Heidi J. Ellsworth, RCS Partner, welcomes Will Lorenz, president of RCMA and Vice President Sales at General Coatings Manufacturing Corp to Coffee Conversations. They answer questions and discuss how roof coatings have changed the roofing industry by disrupting how contractors maintain, sell, install and replace roofs. The conversation focuses ... Read More
S:1 E:7 RoofersCoffeeShop welcomes RCS Influencers Ashley and Seth Pietsch, Vice President and President of Integrity Insurance & Bonding Inc. to Coffee Conversations. Integrity Insurance & Bonding Inc was formed in 2018 by Seth and Ashley who both saw the need in roofing for a strong independent agency that truly values ... Read More

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UP TO THE MINUTE

By John Kenney, Cotney Consulting Group. Developing supervisors from within ...
By John Kenney, Cotney Consulting Group. Successful projects don't ...
Read More
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