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SPFA expands building science leadership, bringing professional engineer Jason Hoerter on staff as director of technical services
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The Durable Slate and Restoration Companies finish first in two categories at International Federation of the Roofing Trade Awards
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CoatingsCoffeeShop.com > CCS Influencers
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CCS Influencers

Meet all the Influencers here.

Image of two people applying a coating to a warehouse, John Kenney’s headshot in the bottom right
How diversifying with coatings opens new avenues for contractors
October 14, 2025 at 12:30 p.m.
CCS Influencer John Kenney explains how coatings give contractors an edge in the industry. Expanding into coatings is one of the most innovative ways for roofing and building envelope contractors to grow without overhauling their business model. Your skills, tools and crew knowledge fit naturally into this space. The key is ... Read More

 

Latest Updates

Diversification and innovation are powerful words
CCS Influencer Joe Sorrentino shares his thoughts on what construction coating applications contractors should ... Read More
Embrace and don't look back!
CCS Influencer Joe Sorrentino says roofing companiess can differentiate by emphasizing value propositions and operational ... Read More
How contractors can stay competitive amid mergers and acquisitions
CCS Influencer John Kenney says if you consistently show up with knowledge, integrity and quality, ... Read More

Coffee Shop Originals

The Coffee Shops™ welcome Henry®, a Carlisle Company!
The Coffee Shops™ welcome Henry®, a Carlisle Company!
Top September articles: Taking care of the industry
Top September articles: Taking care of the industry's future
Top August articles: Mother Nature, the future of roofing and I-9 compliance
Top August articles: Mother Nature, the future of roofing and I-9 compliance
People like Hannah Ford are the future of roofing
People like Hannah Ford are the future of roofing
Read More from Coffee Shop Originals »

Coating Applications

Image of two people applying a coating to a warehouse, John Kenney’s headshot in the bottom right
How diversifying with coatings opens new avenues for contractors
Two people using rollers to coat a concrete warehouse floor, Joe Sorrentino’s headshot in the bottom right
Diversification and innovation are powerful words
Read More about Coating Applications »

Market Differentiation

CCSI Joe Sorrentino September 2025
Embrace and don't look back!
Image of a hand moving a pink house miniature. In the background are similar houses in black. John Kenney
How contractors can stay competitive amid mergers and acquisitions
Image of a hand moving a pink house miniature. In the background are similar houses in black. Shawn’s headshot is overlayed i
Out-care the competition
Read More about Market Differentiation »

Stakeholder Collaboration

A group of hands put together towards the center, overlay of Will Lorenz’s headshot in bottom right
Keeping everyone on the same page
Hands together in union with John Keneny’s headshot in the bottom right corner
Collaborating with project stakeholders and partners
Hands together in a teamwork huddle, Joe Sorrentino’s headshot in the bottom right
Teamwork makes the dream work
Read More about Stakeholder Collaboration »

Educational Resources

CCSI Joe Sorrentino July 2025
Stay ahead of the curve, one step at a time
Image of a workspace with an open book, phone and person typing on a computer
Stay ahead of the curve
Keeping up with roofing technology and training
Keeping up with roofing technology and training
Read More about Educational Resources »

Warranties and Maintenance

CCSI - June - John Walker
The maintenance mindset
A paper with “warranty” typed on it. In the bottom right is Shawn Morgan’s headshot
Building trust through warranties and maintenance
CCSI Joe Sorrentino - June 2025 - Invest in your success
Invest in your success
Building trust with renewable warranties and maintenance
Building trust with renewable warranties and maintenance
Read More about Warranties and Maintenance »

Navigating Regulatory Pressures

The influence of regulations in the coating sector’s growth
The influence of regulations in the coating sector’s growth
Navigating regulatory pressures
Navigating regulatory pressures: How roofing contractors can prepare for challenges in the coatings industry
Read More about Navigating Regulatory Pressures »

Educating Building Owners

CCSI - Joe Sorrentino - April - The harsh realities of complex insurance policies
The harsh realities of complex insurance policies
Helping building owners navigate insurance policies and regulations
Helping building owners navigate insurance policies and regulations for better roof maintenance and restoration decisions
Read More about Educating Building Owners »

Training Sales for Restoration

Becoming a value added solution strategist
Becoming a value added solution strategist
Training sales teams to identify and communicate building envelope restoration opportunities
Training sales teams to identify and communicate building envelope restoration opportunities
Greg Hlvatay - Learn to see every roof as a restoration opportunity
Learn to see every roof as a restoration opportunity
The value of knowing what
The value of training your team to identify roof issues
Read More about Training Sales for Restoration »

Ethically Using AI

CCSI Feb Will Lorenz
Forming strong customer bonds with AI
Read More about Ethically Using AI »

Managing Cash Flow

CCS - Jan - Greg Serevetas
Cash flow strategies for seasonal markets
Effective cash flow management year-round and in winter for roofing contractors
Effective cash flow management year-round and in winter for roofing contractors
Negotiating seasonality in the industry
Negotiating seasonality in the industry
CCSI Jan Will Lorenz
Understanding the ebb and flow of roofing
Read More about Managing Cash Flow »

2025 Goals

Align all aspects of your company to your initial company goals
Use your initial company goals to organize and strategize
CCSI - John Kenney - Dec - How to communicate company goals effectively for 2025
How to communicate company goals effectively for 2025
Read More about 2025 Goals »

Cause Marketing

Cause marketing starts with local community efforts
Cause marketing starts with local community efforts
CCSI John Kenney - The impact of cause marketing on brand reputation in the roofing industry
The impact of cause marketing on brand reputation in the roofing industry
Read More about Cause Markting »

Preparing for Financial Setbacks

How to account for financial setbacks - Will Lorenz
How to account for financial setbacks
CCSI - John Kenney - How roofing contractors can prepare for unexpected financial setbacks
How roofing contractors can prepare for unexpected financial setbacks
Read More about Preparing for Financial Setbacks »

Training Managers

CCSI - John Kenney - Transforming inexperienced managers into roofing industry leaders
Transforming inexperienced managers into roofing industry leaders
Read More about Training Managers »

Marketing Practices

Marketing for Today
Marketing for today's market
There is no
There is no 'right' way to market
Read More about Marketing Practices »

Balancing Finances

Financial strategies for roofing contractors
Financial strategies for roofing contractors
Read More about Balancing Finances »

Quality Control

CCSI John Kenney - Best practices for quality control with liquid-applied roofing systems
Best practices for quality control with liquid-applied roofing systems
CCSI - Greg Hlavety - Be ready to get the job done right the first time!
Be ready to get the job done right the first time!
CCSI - Lisa Irby - Investing in your employees
Investing in your employees
Read More about Quality Control »

Fluid-Applied System Warranties

CCSI - Jeff Blank - Learn how responsiblity is key to a healthy industry
Responsibility is key to a healthy industry
Read More about Fluid-Applied System Warranties »

Industry Advocacy

CCS Influencer March 2024 - Jeff Blank
Why you should get involved with your local roofing associations
Greg Hlvatay - March - Finding a voice in the industry
Finding a voice in the industry
Read More about Industry Advocacy »

Competitive Strategies

CCSI - Greg Hlavaty - Stand out from the competition by expanding your scope
Stand out from the competition by expanding your scope
Read More about Competitive Strategies »

Getting Started

John Kenney - CCSI - Getting started
Getting started: How to add coatings to your product offering
Arty Molinari February Influencer
Ask Your Distributors for Proper Documentation
Read More about Getting Started »

Training Resources?

Where can contractors find training resources for coatings?
Where can contractors find training resources for coatings?
Read More about Training Resources »

Best Practices

John Kenney Successful coating installations
What are some best practices for successful coating installations?
Read More about Changing Course »

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UP TO THE MINUTE

SPFA expands building science leadership, bringing professional engineer Jason Hoerter on staff as director of technical services
Jason Hoerter joins SPFA with a deep history in the ...
The Durable Slate and Restoration Companies finish first in two categories at International Federation of the Roofing Trade Awards
With these 2025 wins, Durable Restoration extends their history-making streak, ...
Read More
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