CoatingsCoffeeShop is providing a new way to learn that is just for you! Our contractors have shared that they want to learn when and how they want to; whether that is Reading articles and eBooks late at night, Listening to podcasts during the morning drive, Watching videos over morning coffee at the desk or any of the three during the midnight hours. Every RLW is about what is important to you, the professional contractor. We want to help you solve problems and grow your business. This page is a wealth of information, just for you, just how you want it.

UPCOMING RLW

Live from Polyschool: Empowering Through Education

Join us live from Winter Haven, Florida for a special CoatingsTalk (RLW) hosted at the Polyglass Polyschool hands-on training facility! In this dynamic session, we're diving into the power of education, training and workforce development in roofing—straight from the source. Hear from industry leaders, technical experts and contractors as they ... Read More

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Finding Opportunity in Uncertainty

In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big ... Read More

Form up!: Maximizing Commercial Jobsite Productivity

In this CoatingsTalk, Megan Ellsworth is joined by Brian Cook from Dataforma, to discuss how daily productivity tracking can increase profitability for commercial contractors. From monitoring crew performance to managing multi-job workflows, Brian explores how Dataforma’s innovative tools help contractors track progress in real-time, improve crew efficiency and enhance project ... Read More

Achieve Growth With Service and Maintenance

In this CoatingsTalk, Megan Ellsworth is joined by Chris Huettig and John McDermott from KARNAK to discuss why roof maintenance is essential and how coatings contractors can successfully sell repair and maintenance services. Chris and John will break down the financial and customer benefits of offering maintenance, how to position ... Read More

The Coatings Recipe for Success

Unlock new growth opportunities by mastering the coatings industry! Sponsored by MuleHide, this webinar is designed to help roofing professionals learn the key ingredients for success in navigating and thriving in the coatings business. From understanding product types and their applications to honing essential techniques and developing effective business strategies, ... Read More

Seal the Deal: Mastering Maintenance and Single-Ply

In this CoatingsTalk, Megan Ellsworth sits down with Chris Huettig and John McDermott from KARNAK to explore the evolution of single-ply roofing and why maintenance is key to longevity. Learn how proper preparation, smart sealant choices and effective service strategies can prevent callbacks, save time and strengthen building owner relationships. ... Read More

Metrics for Success: End of Year Review

In this CoatingsTalk® Karen Edwards is joined by Kari Aderhold from Aderhold Roofing, John Kenney from Cotney Consulting Group and Zach Carpenter from Jobba to talk about year-end metrics. As 2025 approaches, roofing businesses must evaluate their performance to ensure sustained growth. Our panel explores strategies for optimizing KPIs, recognizing ... Read More

State of the Coatings Industry

On this episode of CoatingsTalk, Karen Edwards is joined by Greg Hlavaty and Hal Leland of Western Colloid to talk about the current state of the coatings industry. This rapidly growing segment of the roofing industry is appealing to building owners and contractors alike as they realize the benefits for ... Read More

Coatings 101

On this CoatingsTalk, Heidi J. Ellsworth is joined by Gaco Senior Product Manager Ed Klonowski to explore the roof coatings industry and learn about the different coating options – from maintenance coatings to liquid-applied roofing systems. Tune in to understand the important differences between the types of liquid-applied membranes ... Read More

Roof Coatings as Easy as 1-2-3-4

In this CoatingsTalk, Heidi J. Ellsworth is joined by Abby Feinstein of CertainTeed to discuss the growing opportunities in the roof coatings market, driven by the advantages of repair over tear off. With the ease of installation and straightforward, step-by-step approach — illustrated by systems like SMARTCOAT™ — installation is ... Read More

How to Connect With Vocational Schools

In this RLW, Heidi J. Ellsworth sits down with Sherri Miles of Miles Roofing, Rick Damato of Damato Enterprises, Tim Stephens of Architectural Sheet Metal and John Esbenshade of National Roofing Contractors Association (NRCA) to talk about workforce development and their recent participation in the national SkillsUSA competition. Now in ... Read More

Los Mejors Consejos En Vivo desde el Techo!

En este episodio especial y primero de su tipo, de Coatingtalk, ¡Heidi J. Ellswoth se dirige al Techo! Ùnase a ella, John Athanasion y Mike Negrete de APOC mientras recorren un proyecto activo de restauración de techos. John quien tiene más de 20 años en la industria habla sobre consejos ... Read More

This is Roofing School!

Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R. Gajjar of Clemson University to ... Read More

Top Tips LIVE From a ROOF!

In this special, first of its kind episode of CoatingsTalk, Heidi J. Ellsworth is headed into the field! Join her, John Athanasion, and Mike Negrete from APOC as they walk an active roof restoration project and share time-saving tips and tricks from John’s 20 plus years in the industry. John ... Read More

The Right Solution for the Right Roof

In this CoatingsTalk, Karen Edwards talks with Alan Tatum and Jon Feick from BITEC about the importance of roof inspections and determining the right solution for the right roof. With years of experience, Alan and Jon share how the industry needs to look closely at every roof to determine if ... Read More

Liquid-applied Roofing Insights

In this CoatingsTalk, Heidi J. Ellsworth sits down with Josh Poole of Tremco to talk about liquid-applied roofing systems and the importance of correct installation methods and training. As the product manager for Tremco liquid-applied products, Josh works not only with the Tremco R&D team but closely with the ... Read More

Navigating the Legal Side of Subcrews

In this Read Listen Watch®, Karen Edwards meets with Trent Cotney of Adams & Reese L.L.P. and Justin Bedwell of Camouflage Roofing & Construction, LLC to talk about the current impact of subcrews in the roofing industry. They discuss the challenges and opportunities of navigating subcontractor relationships and the inherent ... Read More

Maintenance, Restoration and Operations Excellence

In this CoatingsTalk, Heidi J. Ellsworth meets with Dylan Wheeler of SOPREMA, where he serves as the strategic account manager at TRP Roofing Products a SOPREMA Group Company. Today’s building owners and facility managers are looking for solutions for their facilities and Dylan shares how SOPREMA and TRP are co-branding ... Read More

Roof Longevity Through Restoration

In this CoatingsTalk, Heidi J. Ellsworth and Chris Huettig of KARNAK are together to dive deep into roof restoration. Chris and Heidi talk about how restoring and maintaining roofs can be a boon for your business, your customers and the whole planet! Chris describes the lifecycle of different roofs and ... Read More

The Rise of Fluid-applied Roofing

In this CoatingsTalk, Heidi J. Ellsworth welcomes Chris Kuykendall from Mule-Hide to talk about the increase in popularity of fluid-applied roofing systems. Many contractors see fluid-applied roofing systems as the future of roofing and it is important for all roofing contractors to understand not only how to sell these systems ... Read More

The Next Technology Revolution

Join RoofersCoffeeShop LIVE at the 2024 International Roofing Expo to talk about how technology holds the key to finding a way through the current labor shortage. John Van Beek of Labor Central and Jack Gottesman of IKO join Heidi J. Ellsworth to talk about how these two companies are ... Read More

Quoting for Coatings - Inspections

In this CoatingsTalk, Karen Edwards is joined by a panel of industry professionals to talk about inspections. Eugene Zukowski with Jobba, John Kenney from Cotney Consulting Group and Joe Sorrentino from The Sherwin Williams Company give their insights into taking inspections from a nuisance to a valuable source of information ... Read More

The Power of Proper Training

Join Heidi J. Ellsworth for this special first edition of CoatingsTalk! Johnny Walker from APOC joins her to do a deep dive on training and how it can make the difference in your roof coating projects. Training can save you time, money and headaches while empowering all involved from foreman ... Read More

The Right Coatings for the Right Roofs

In this RLW, Heidi J. Ellsworth welcomes Jeff Harvey of TRP (formerly Tropical Roofing Products) to talk about coatings. As a SOPREMA company, TRP has been and is an acknowledged leader in roof coatings. Jeff and Heidi will discuss the best practices for assessing a roof for roof ... Read More

Is There Really a Labor Shortage?

In this special RLW, Heidi J. Ellsworth welcomes John Van Beek from Labor Central and Paul Aguire from Lumanex to discuss if there is really a labor shortage in roofing or if we are just looking in the wrong places. They discuss how technology is changing how we find labor ... Read More

Being Prepared for OSHA

As the roofing industry heads into Stand Down for Safety Week, Kyle Rea of Adams & Reese provides insight into the current OSHA inspection and citation process on this important RLW. With a deep dive into the key issues of OSHA inspections and processes, Kyle shares with Heidi J. Ellsworth ... Read More

Beyond the Labor Shortage with Field Leadership Training

As the labor shortage intensifies, roofing companies are being forced to find new ways to not only recruit but retain labor. John Kenney with Cotney Consulting Group has taken a leading role in developing field leadership crew training that empowers employees and attracts new recruits. His training classes provide ongoing ... Read More