Emma Peterson, Senior Content Developer
RAiNA’s 2026 Conference is a must-attend event for professionals
By Emma Peterson. Stay at the forefront of sustainable architecture and resilient construction by going to the 2026 RAiNA Conference! RAiNA (the Rainscreen Association in North America) is an organization that was established with the goal of sharing resources and technical support related to rainscreens for professionals in the ...
Project profile: Fremont Beef Company
By Emma Peterson. Elevate's MAX PVC system provided the chemical resistance, moisture protection and durability needed for Fremont Beef Company's demanding operations. Fremont Beef Company has been providing high-quality meat products to customers around the world since 1990. In 2025, it was time to reroof their 81,000 square foot storage ...
Elevating outdoor design with StoneDeks
By Emma Peterson. StoneDeks eliminates the constraints of conventional deck construction, providing the beauty and permanence of stone in elevated outdoor spaces. 19 years ago, Bart Stuchell noticed that people “loved the look and permanence of stone, but traditional deck construction limited what was possible.” This sparked an idea for ...
The expansive world of snow retention
By Emma Peterson. Effective snow management helps prevent property damage, improve safety and protect building occupants, making it a critical element of cold-climate roof design. When we think of managing weather in relation to a roof, often what comes to mind is rainfall or high winds. But another crucial element ...
Leave your mark on the industry
By Emma Peterson. How participating in associations like the Roofing Alliance gives professionals a chance to build a legacy. From providing broader industry advocacy on a national level to providing individual contractors with the resources they need to succeed, trade associations are invaluable resources. A prime example of one of ...
How much wood could a Woodchuck divert?
By Emma Peterson. Learn how Woodchuck AI is helping contractors turn construction waste, like lumber products, into savings and renewable energy. In a new episode of Contractor Outlook™ sponsored by SRS Distribution Inc., Heidi J. Ellsworth talks with Todd Thomas about how his company, Woodchuck AI, is helping contractors manage ...
September is safety month!
By Emma Peterson. Tremco's Safety Month serves as a reminder that the most effective safety programs go beyond checklists. Safety is not just about regulatory compliance and checking off boxes on a to-do list – it's about making sure every person on your job site and in your company gets ...
Creating more informed clients
By Emma Peterson. RCABC’s consumer guides and FAQs help bridge the knowledge gap between property owners and roofing professionals, creating more informed conversations and better project outcomes. At the Roofing Contractors Association of British Columbia (RCABC), their team is not only dedicated to “becom the definitive source for professionals within ...
Creating career pathways
By Emma Peterson. Learn how Rising Stars is uplifting young people and connecting them to job opportunities in the roofing industry. Recently, David Hutchinson stopped by The Coffee Shops® for an episode of the Roofing Road Trips® podcast. David, who is the executive director and founder of the ...
Making valuable products, not expensive ones
By Emma Peterson. Behind the scenes of developing Versico’s innovative Temperature Sensing Gun. A couple months ago, Versico released a new product – their Temperature Sensing Gun (TSG). To learn more about this product and how it was developed, we interviewed Brian Calaman, Versico’s associate product manager. Identifying the need ...
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