Emma Peterson, Senior Content Developer
The foundation of Duro-Last's success
By Emma Peterson. For nearly five decades, Duro-Last has built its business around listening to contractors and building solutions for their real-world challenges. These days, Duro-Last is a cornerstone of the roofing industry. However, they didn’t end up as an industry leader by chance. No, they built their brand and their business ...
Five modern marketing recommendations
By Emma Peterson. Allison Woslager talks about how contractors can plant marketing “seeds” in order to sow sales success. In today’s world of GPTs and other new technologies, it can be hard to figure out what the best way to reach customers is. Luckily, there are experts like Allison Woslager and the ...
Balancing innovation and proven performance in modern waterproofing
By Emma Peterson. Tremco’s Jeff Snyder explains how innovative technologies and time-tested systems are working together to help contractors deliver long-lasting waterproofing. Proper waterproofing is key to avoiding costly leaks, damage and other expenses. To learn about how manufacturers improving waterproofing can better prevent these costly issues, Tremco CPG’s Jeff ...
Getting comfortable with coatings
By Emma Peterson. Helping crews understand both the why and how behind roof coatings can set the stage for stronger adoption and better installations. In a new episode of CoatingsCast™, Megan Ellsworth sat down with Lauren Begg for a discussion centered around helping crews build confidence with roof coatings. Lauren ...
Why siding is a huge growth opportunity
By Emma Peterson. Siding is a natural extension for contractors looking to expand their offerings, strengthen customer relationships and increase project value while leveraging existing building envelope expertise. siding has become a key value-add for many contractors for many reasons, including the fact that homeowners prefer one-stop, do-it-all contractors. To learn more ...
The role of a manufacturer’s sales rep
By Emma Peterson. Knowledgeable manufacturer representatives can become invaluable partners for contractors looking for support. In a new episode of Roofing Road Trips®, Megan Ellsworth got to sit down with Mitch Heitsch. Mitch is the director of sales for all roofing brands in the Westlake Royal Roofing Products portfolio for the state ...
How roofing standards become reality
By Emma Peterson. Bob Zabcik explains how industry standards are developed, how they relate to building codes and what product testing actually looks like. Recently, Robert (Bob) Zabcik stopped by for a short interview all about codes and standards for metal roof edges. Bob has been the technical director for the Metal ...
Underlayment is the hidden hero of roofing
By Emma Peterson. While shingles and membranes often get the spotlight, underlayment serves as a crucial defense against moisture, weather exposure and deck damage. While many home and building owners might not know what underlayment is, it is one of the hidden heroes of roofing. Underlayment products are placed between a roof ...
Go pro with APOC
By Emma Peterson. This October, APOC is helping their Contractor Pros maximize the value of their purchases with special savings on select APOC roof underlayments! Since its launch in 2023, APOC’s Contractor Pro Program has helped contractors across the country maximize the value of their purchases. The program is organized into three ...
One base coat, multiple substrates
By Emma Peterson. GacoBase U95 provides broad substrate compatibility, fast turnaround times and durable protection for restoration projects. With the number of different low-slope roofing systems on the market, commercial contractors frequently face the issue of making sure they have products in stock that can handle the different substrates they encounter in ...
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