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Emma Peterson, Senior Content Developer
From family-firm to global leadership
By Emma Peterson. Tracking the career of fifth-generation roofer and industry leader Graeme Millar. Roofing has been in Graeme Millar’s ancestry for as long as anyone can remember. It goes back to a man named William John Miller, who started a family firm in 1868. That man was Graeme’s ...
Unified Steel: Strength, style and sustainability
By Emma Peterson. Learn how stone-coated steel roofing delivers unmatched protection and performance. Across the country, homeowners are in the market for roofing materials that not only deliver powerful durability, but also premium curb appeal and long-term performance. And that’s exactly what Westlake Royal Roofing Solution’s Unified Steel brand ...
Growth and innovation take center stage at IRE 2026
By Emma Peterson. Key takeaways from the dynamic Coffee Conversations® panel at IRE. In a special Coffee Conversations® sponsored by SRS Distribution and recorded live at the 2026 International Roofing Expo (IRE), Heidi J. Ellsworth sat down with Sarah Sutton Shouse of Raincoat Roofing, Jewels DeCorsey of All Craft ...
Make your voice heard at Roofing Day 2026
By Emma Peterson. Enter for a chance to win a trip to Roofing Day in D.C. where you can advocate for the industry with Elevate and The Coffee Shops™! Back in 2018, National Roofing Contractors Association (NRCA) CEO and former Wisconsin representative Reid Ribble organized the first Roofing Day after ...
Saving time, money and water
By Emma Peterson. Learn how WiseConn helps over 3,000 people manage their irrigation more efficiently. In 2022, there were 54.9 million acres of irrigated crop and pastureland in the United States. These acres include some of our most profitable and crucial agricultural production, with 50% of the U.S.’s crop ...
Time flies: Celebrating 10 years of NWIR and 7 years of RRT
By Emma Peterson. Join us for a walk down memory lane with Jennifer Stone, founder of National Women in Roofing and our first ever Roofing Road Trips® guest! In a new episode of Roofing Road Trips® (RRT), host Heidi J. Ellsworth sat down with Jennifer Stone of Tremco for a ...
Innovative pool products
By Emma Peterson. Learn how AquaStar is pushing the industry forward with smarter circulation, precise flow monitoring and more! In a recent episode of the From the Ground Up™ podcast, Karol Weyman had the opportunity to chat with Todd Pieri, Steve Barnes and Michael Krause from AquaStar Pool Products ...
Join over 70,000 professionals at NAHB’s International Builders’ Show
By Emma Peterson. From hearing Hall of Famer Emmitt Smith’s keynote speech to rocking out with your peers at the Brothers Osborne concert, there is no shortage of events to enjoy at the 2026 NAHB IBS show. National Association of Home Builders (NAHB) will be hosting the International Builders' ...
A conversation with IFD president Dirk Bollwerk
By Emma Peterson. How the IFD supports roofers worldwide through connection, shared standards and next‑generation training. The Internationale Föderation des Dachdeckerhandwerks (in English known as International Federation for the Roofing Trade or IFD) was originally founded in 1952 with the simple goal of creating a space for roofing professionals ...
Your guide to the 58th annual NFBA Conference and Expo
By Emma Peterson. From an action‑packed expo floor to standout speakers and special events, here’s what to expect at this year’s NFBA show. Join more than 1,000 post-frame professionals at the 2026 National Frame Builders Association (NFBA)’s annual conference and expo! This year’s show will be hosted from February ...
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