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Emma Peterson, Senior Content Developer
The case for composite
By Emma Peterson. Learn how offering composite roofing transformed these businesses into multi-million-dollar successes. When most homeowners think about roofing, they picture a traditional asphalt shingle. But that is just one of the many different material and product offerings available in today's roofing market! In this Read Listen Watch® (RLW), ...
MRA’s digital transformation
By Emma Peterson. Learn how MRA’s website relaunch facilitates connections between homeowners and contractors. The Metal Roofing Alliance (MRA) kicked off the new year in style with a website launch. Now, almost halfway through the year, we are still exploring the benefits and resources it features. To get the behind-the-scenes ...
A growing sector: Metal roofing
By Emma Peterson. Brian McLaughlin shares insights on the exponential growth of the metal roofing market over the last 15 years. Recently, the metal roofing industry has experienced rapid growth. In this MetalTalk, Karen Edwards sits down with Carlisle Architectural Metals (CAM) Director of Associations, Brian McLaughlin, to talk about ...
Don’t wait to diversify your offerings
By Emma Peterson. Why the market is primed for you to expand your portfolio to include coatings. In a new Coffee Conversations sponsored by ICP Group, Megan Ellsworth got the chance to sit down with an expert panel to talk about diversifying your offerings to include coatings. This panel included ...
Setting yourself up for coatings success
By Emma Peterson. Expert tips on properly preparing a roof for a coating project. In the roofing industry as a whole, proper preparation is often as important as the products you choose to install. In a Read Listen Watch (RLW)® sponsored by MuleHide, Megan Ellsworth sat down with Luis Ramos ...
Supporting the big picture and the day-to-day
By Emma Peterson. Learn about how Duro-Last is moving forward with solutions and innovations that help both individual contractors and the larger roofing industry. Duro-Last is the world’s largest manufacturer of custom-fabricated roofing systems. They are known for best-in-class warranties that set the quality standards in the industry and a ...
Supporting more than just snow
By Emma Peterson. TRA Snow and Sun not only provides high-quality snow retention systems, but they also provide training so that their systems are installed correctly. The snowy season might be over for many areas, but that doesn’t mean that snow retention is any less important. In fact, it is ...
Sharpen your skills with All Weather Insulated Panels IMPpro program!
By Emma Peterson. Not only will this program help your team expand their knowledge, but it also can help you win jobs. The roofing and construction industries continue to be very competitive spaces where differentiating yourself from your competition is the key to success. While at the Metal Building Contractors ...
Putting the work in to create quality coatings
By Emma Peterson. From research and development to field installation, learn how Everest is leading the coatings industry. If you think back to 10 years ago, coatings were far less established in the roofing world than they are today. In fact, there were a significant number of industry professionals that ...
The rise of restoration
By Emma Peterson. Learn why roof restoration is so popular and how maintenance makes it possible. Like many industry sectors, low slope coatings professionals have experienced significant growth and innovative breakthroughs over the last few years. To learn more about these changes, Karen Edwards spoke to Doug Schultz ...
UP TO THE MINUTE
