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Emma Peterson, Senior Content Developer
Project profile: Webster Lake water pump station
By Emma Peterson. Learn how this four-person crew completed 8,300 square feet of roof in 10 days. A lot happened at the Spray Polyeurathane Foam Alliance (SPFA) annual convention and expo in February 2025. From riveting educational sessions to fun networking events, The Coffee Shops™ crew had a great time ...
From classrooms to careers
By Emma Peterson. Learn how NRCA is supporting the future of the roofing industry at SkillsUSA 2025. Since the 1880s, the National Roofing Contractors Association (NRCA) has done everything it can to recognize, unite and support the craftspeople and professionals that make up the roofing industry. As part of their mission, they ...
Roofing in real time
By Emma Peterson. Roofle reimagined the roofing sales process for modern contractors and consumers. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Travis Harvego and Matthew McDaniel, two of the founders of Roofle, to talk about their journey of bringing roofing sales into the digital era. ...
Navigating the evolving labor market
By Emma Peterson. Learn how to balance efficiency, quality and profitability as labor costs rise. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth spoke to David Beiler of Equipter about the labor challenges that contractors are facing and how having the right equipment in your arsenal s more important ...
A million-dollar RLW
By Emma Peterson. Tune into the Read Listen Watch® (RLW) webinar to learn how composite roofing can help build your business into a multi-million-dollar company. Our next Read Listen Watch® (RLW) is fast approaching on May 28, 2025! Kicking off at 11:00 a.m. PT, this episode will feature Mike Heiland of Heiland ...
Estimating for everyone
By Emma Peterson. This new training course crosses language barriers by bringing John Kenney’s estimating training into Spanish. If you’ve been around the roofing industry, you’ve probably heard of John Kenney. The CEO of Cotney Consulting Group and an avid activist for the industry as a whole, John is truly a leader ...
Understanding the difference between LLC, S-Corp and C-Corp
By Emma Peterson. Learn about the different legal structures a roofing company can fall under and how to pick the best one for your situation. When you think of the roofing industry, we often think of the crew on the roof. But there’s another half of the industry that, while less physically ...
The different types of ventilation
By Emma Peterson. Learn about the three basic kinds of ventilation and how they fit into HVAC/R systems. Ventilation is a crucial part of any building envelope, but it is also one of the aspects that is talked about less. In this MetalTalk™ episode, Heidi J. Ellsworth got the chance to talk ...
Looking back at CRE 2025
By Emma Peterson. Hear all about the Canadian Roofing Expo from Alex Tolle and Megan Ellsworth! This was the first year that The Coffee Shops™ crew have made it to the Canadian Roofing Contractor’s Association (CRCA)’s biannual Roofing Expo. This is Canada’s only dedicated show for roofing systems and technologies and features ...
Bridging the generational gap
By Emma Peterson Six practical tips to leading a multigenerational workforce more effectively. Today, we have a more age-diverse workforce than we have seen in the past. For the roofing industry, the National Roofing Contractors Association (NRCA) reports that 15% are Baby Boomers (15%), 31% are Generation X, 36% are Millennials and ...
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