Emma Peterson, Senior Content Developer
The next generation of roofing
By Emma Peterson. Young professionals shared their journeys and passion for the roofing industry. In a recent Coffee Conversations sponsored by Johns Manville, Megan Ellsworth hosted an incredible panel of Gen Z roofing professionals to talk about their journeys and experiences in the industry! This panel included Lilli Tillman Smith, ...
OutdoorCoffeeShop is where the industry meets
By Emma Peterson. Heritage’s sponsorship of OCS is one of many examples of how they go above and beyond to serve their customers and industry. In a new episode of the From the Ground Up™ podcast, Karol Weyman got the chance to sit down with Rachel Mohorn and Brittainy Klein ...
Celebrating the journeys of Hispanic roofers
By Emma Peterson. Hispanic leaders from across the industry share stories of growth, empowerment and legacy. During a special episode of Coffee Conversations sponsored by SRS Para Latinos celebrating Hispanic Heritage Month, Heidi J. Ellsworth interviewed key voices involved in SRS Para Latinos: Julissa Chavez, Armando Salgado, Guillebardo Cuellar Cuspian, ...
Rating roofs for almost 30 years
By Emma Peterson. Learn about the Cool Roof Rating Council and the work they do to support the implementation of reflective building products. In a new Roofing Road Trips® episode, Megan Ellsworth sat down with Audrey McGarrell from the Cool Roof Rating Council (CRRC). Audrey, CRRC’s communications manager, talks about ...
Building a transformative website experience
By Emma Peterson. Ken Kelly shares four key ways to boost your business’ web presence. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Ken Kelly, former president of Kelly Roofing and a Duro-Last partner, to talk about why it's so important for contractors to integrate ...
Investing in joy and performance
By Emma Peterson. DaVinci composite roofing delivers lasting value for homeowners. Recently, Lauren White had the chance to sit down with Megan Stone, program manager at DaVinci Roofscapes, and Anthony Walsh, founder and owner of DuraShield Roofing & Contracting, for an episode of the AskARoofer Podcast. The conversation focused on ...
Insights into the reroofing marketing
By Emma Peterson. The results of the Q3 2025 Market Index Survey for Reroofing are out now! Every quarter, a coalition of national roofing industry trade associations sends out a Market Index Survey for Reroofing. This survey is conducted by a third-party organization and is the perfect way to ...
Push limits at World of Concrete 2026
By Emma Peterson. With over 150 education sessions, an extensive exhibit hall and countless events, World of Concrete is the place to be. Registration for the industry’s only international trade show dedicated to commercial concrete and masonry is now open! World of Concrete (WOC) will be held at the Las ...
Landscaping in the cold months
By Emma Peterson. Outdoor design tips for autumn and winter landscapes. As winter approaches, plants tend to die or go dormant. But just because the peak landscaping season is slowing down, doesn’t mean there isn’t outdoor work for your crews and teams! With the colder months come a variety of ...
Forged in fire
By Emma Peterson. Investing in a fire-resistant roofing solution can save money and lives. Across the United States, wildfires have become more intense and more frequent — and their impact can be devastating. Beyond heartbreaking injuries, property damage and even loss of life, fires can cripple local economies and destroy ...
UP TO THE MINUTE
