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Emma Peterson, Senior Content Developer
Why certifications matter
By Emma Peterson. Learn about the role certification plays in creating a stronger and more secure roofing system. Recently, Heidi J. Ellsworth hosted Tremco’s sales operations and training leadership Patrick Evans, Bob Moretti and Vince Paladino for an episode of Roofing Road Trips®. The topic of conversation for the episode was how ...
Primed and ready
By Emma Peterson. Learn about why primers are so important for coating system success and how to pick the right one for your project. Recently, Megan Ellsworth sat down with Chris Underwood and James Atkins for an episode of CoatingsCast® to discuss primers and how to find the right one ...
Bite-sized basics: Learn from roofing experts
By Emma Peterson. Whether it’s the history behind your roof or how to prepare for a future storm, the AAR Minisodes have answers and ideas for you. If there is a roof above you, this podcast is meant for you! Our AskARoofer (AAR) Minisode series releases 10-minute or less podcasts twice a ...
The countdown to ABAA 2025 has begun!
By Emma Peterson. From foundational education to industry forecasting, don’t miss ABAA’s 2025 conference! The Air Barrier Association of America (ABAA)’s building enclosure conference and trade show is coming to Denver, Colorado from May 6-7, 2025! This is an incredible opportunity to gain a wealth of knowledge through educational learning tracks and ...
Charting the rise of spray foam
By Emma Peterson. Learn about the recent growth of the spray foam market and the challenges it is overcoming. At the beginning of February 2025, The Coffee Shops™ crew headed southeast to Daytona Beach, Florida for the 2025 SprayFoam Convention and Expo, hosted by the Spray Polyurethane Foam Alliance (SPFA)! ...
Nail down the legal side of roofing
By Emma Peterson. From LLCs to liens, get legal advice on how to structure, protect and grow your roofing business. One of the most challenging parts of working in the roofing industry might not even be happening on the roof! Navigating the legal side of the industry can be quite ...
Shining a light on modular skylights
By Emma Peterson. VELUX modular skylights: built for speed, designed for quality. A survey in 2018 found that “access to natural light and views of the outdoors” was one of the highest-ranking desires of employees in a workplace. Beyond natural light improving the aesthetic environment of a space, it also provides benefits ...
Clearing the air on attic ventilation
By Emma Peterson. Learn about Quarrix’s unique solutions for balanced attic ventilation that protects the roof’s health and lifespan. When many people think about installing a roof, they think in terms of what they want to keep out of their home, like wind, hail and rain. Blocking these elements is a big ...
Synthetic in the Southeast: A local perspective
By Emma Peterson. Learn why synthetic roofing materials are growing so popular in this region. Frank Bermudez is Brava Roof Tile’s Southeast regional manager. Brava is known for their high-performance synthetic roofing materials, with three profiles (a synthetic slate, a synthetic shake and a synthetic barrel tile). Over the last few years, ...
Sing, dance, donate: Fundraising for roofing research
By Emma Peterson. Invest in the future of resilient roofing by supporting RICOWI Foundation’s 2025 Challenge Grant! The Roofing Industry Committee On Weather Issues (RICOWI) is a nonprofit corporation devoted to researching weather topics such as wind uplift and hail impact. Their work, which was founded in collaboration with Oak Ridge National ...
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