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General Coatings Manufacturing Corp.
How these roof coating companies are transforming the industry
By Evelyn Witterholt. We spoke with the presidents of Everroof and General Coatings about the strides they are making in the roofing industry and why every contractor should be offering roof coatings. When a building owner is looking for a new roof or some restorative work on their current one, ...
Will Lorenz - The Best Show for Sprayfoam - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating interviews ...
TPO vs. SPF roofing: Weighing the pros and cons
By Evelyn Witterholt. Learn the difference between TPO single-ply and SPF roofing to determine which is best for your next roofing project. There may be a few materials you are eyeing for your next commercial roofing job. Two common types of low-slope roofing materials are thermoplastic polyolefin (TPO) single-ply and ...
Upgrade existing roof systems with Ultra-Thane roof spray
By Evelyn Witterholt. This spray polyurethane foam roofing system is a great option for large, multi-use buildings such as malls or warehouses. If you’re taking on a larger, commercial roofing retrofit job, a spray polyurethane foam (SPF) roofing system is the ideal choice. Not only does SPF have a proven ...
Roof coatings are on the rise
By Evelyn Witterholt. We spoke with Everroof at the 2023 Western Roofing Expo about why roofing contractors need to start offering roof coatings. If you weren’t able to attend the Western States Roofing Contractors Association’s (WSRCA) Western Roofing Expo, no worries! All throughout the show we interviewed roofing industry leaders ...
Get the confetti – We're celebrating the top content of 2024!
By Emma Peterson. From coating demos to industry insights, let’s look at the top content of the year. With 2024 coming to a close, some people might be considering it a perfect time to paint the town. Here at CoatingsCoffeeShop™ (CCS), we’d rather coat the town (or at least some ...
Roofing Industry Insights Live from the Tradeshow Floor
By Adam Cabrera. Live from the Western Roofing Expo, industry leaders stress the importance of community engagement and philanthropy in the roofing business. The roofing industry has proven its resilience in the face of economic uncertainty, while also grappling with labor shortages, material inventory issues and the influx of private ...
Coffee Conversations LIVE from WRE 2023! - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of a live interview with Scott Johnson, Anthony Martin and Fernando Silvia from APOC. You can read the interview below, listen to the podcast or watch the webinar. Heidi J. Ellsworth: Good morning and welcome to Vegas. This is the RoofersCoffeeShop. We are live ...
Roof Coating Industry Insights Every Contractor Must Know
By Evelyn Witterholt. Learn more about what roofing companies are seeing in the coatings market from this insightful panel. At the Roof Coatings Manufacturers Association’s (RCMA) summer meeting, Coffee Shops President, Heidi J. Ellsworth, moderated a panel of roofing industry experts from across the nation that was sponsored by General ...
Counting Down to WRE 2023!
By Anna Lockhart. As the 2023 WRE event draws closer, it’s time to make plans to drop by the tradeshow floor to visit some amazing brands and their teams at their booths! In a recent episode of the Roofing Road Trips podcast, host Heidi J. Ellsworth sat down ...
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