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General Coatings Manufacturing Corp.
Spray Polyurethane Foam Alliance (SPFA) Elects, Introduces New Board of Directors
Board to serve for two years and includes leaders in spray foam contracting, manufacturing and related services. The Spray Polyurethane Foam Alliance (SPFA), the educational and technical voice of the spray polyurethane foam industry, today announced its newly elected Board of Directors for 2022 to 2024. Encompassing industry leaders from both ...
How to Communicate With HOAs
By Evelyn Witterholt, RCS Reporter. Why offering new roofing solutions, such as spray foam, can improve your experience with HOAs during roofing jobs. Roofing contractors face many challenges when working with homeowners' associations, also known as HOAs. Miscommunication and disagreements with the board can make for a frustrating experience ...
Spray Foam and Coatings Revive Roofs of Eichler Homes
By Karen L. Edwards. Mid-century modern style homes are ideal candidates for this energy-efficient roofing system. If you’re in California, you’ve probably heard of an Eichler home. Joseph Eichler was a 20th century real estate developer known for his Mid-century modern style tract houses in California, most notably in the ...
What to Consider When Choosing a New Roof – Part 1
By Evelyn Witterholt. When deciding which materials your new roof will be made of, curb appeal isn’t the only thing to take into consideration. Installing a new roof for your home doesn’t have to be as overwhelming as it seems. While roofs are quite complicated, the process of a roofing ...
Spray Polyurethane Foam Alliance Introduces Winners of the 16th Annual SPFA National Industry Excellence Awards
Winners highlight year’s best spray polyurethane foam insulation, roofing and specialty applications as well as coatings projects. The Spray Polyurethane Foam Alliance (SPFA), the educational and technical resource to the spray polyurethane foam (SPF) industry, today announced the winners of the 16th Annual SPFA National Industry Excellence Awards. Sponsored by ...
Will Lorenz - Driving HOA Business in 2022
By Evelyn Witterholt, RCS Reporter. Join Heidi as she speaks with Will Lorenz about how to approach the HOA market with progressive solutions for shortages and cost savings. In Season 4, Episode 9 of Roofing Road Trips, Heidi J. Ellsworth spoke with Will Lorenz, CEO of General Coatings. The two ...
Roofing Industry Celebrates Gen Z Leaders
By Evelyn Witterholt, RCS Reporter. Don’t miss this special episode of Coffee Conversations where we discuss the growth of the roofing industry with Gen Z leaders! Season 3, Episode 9 of Coffee Conversations, sponsored by General Coatings, welcomes Gen Z members and future leaders of the roofing industry. Join RCS ...
Will Lorenz - Driving HOA Business in 2022 - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an live interview with Will Lorenz from General Coatings. You can read the interview below or listen to the podcast. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long term professional within the trade. ...
Ready for Gen Z Takeover 2.0? Register Now!
January 27, 2022 7 am PT / 10 am ET Don't miss this Coffee Conversations, sponsored by General Coatings, as we welcome Rohan Gupta, the next generation of General Coatings' leadership, Clemson University students Ayushi Raj Dua and Declan Fay. Declan has participated in the Roofing Alliance's student competition multiple times. ...
Low-slope Roofs and Sustainability
By Will Lorenz for General Coatings. How using SPF can help you meet Title 24 regulations in California California’s Building Energy Efficiency Standard, Title 24, was updated on January 1, 2010, by the California Energy Commission. While a decade has passed since this decision, these updates still significantly affect Southern California’s commercial ...
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