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IRE – International Roofing Expo
Turning roofing reps into trusted advisors
By Jesse Sanchez. Turning roofing reps into trusted advisors by equipping them with a video-driven platform that builds homeowner trust, streamlines sales conversations and tracks performance. In a sea of roofing innovations featured at this year’s International Roofing Expo (IRE), one company’s pitch stood out for its simplicity and sales-savvy impact. Sales ...
Revolutionizing roofing sales
By Jesse Sanchez. Transform roofing sales with interactive presentations, real-time analytics and automation to help contractors close more deals and build lasting customer trust. At the 2025 International Roofing Expo (IRE), technology took center stage, with companies looking to transform how business is done with the latest innovations. Among the industry leaders ...
An IRE tradition: New product release from Leister
By Emma Peterson. Meet the Vacuum Plate, the newest roofing product from Leister and your best friend when working with membranes. If you’ve been around at different events and conferences this trade show season, you probably have seen our incredible crew running soundstages and hosting panels. But did you know ...
La voz hispana en la industria: De la exposición al reconocimiento
Por Jessica Bravo. Consejos de expertas para mantenerse actualizado en la industria del techo. En un episodio de La Voz de los Ruferos, Itzel Najera conversó con Teresa Ramirez de Southeast Contracting Services y Amparo Sancen de Latinos En Roofing, quienes compartieron valiosos consejos sobre cómo aprovechar al ...
New two-square base sheet expands roofing options
By Jesse Sanchez. New Imperflex SA2 base sheet boosts efficiency, reduces seams and meets contractor demands. Roofing contractors seeking enhanced efficiency and flexibility have a new option with BITEC’s latest product launch. The company has expanded its Imperflex® self-adhered roofing system with the introduction of the Imperflex SA2, a two-square self-adhered base ...
Snow retention, your way
By Emma Peterson. TRA Snow & Sun elevates snow retention with color, customization and creativity. Here at The Coffee Shops™, our crew members have been on the road for weeks. We’ve had people at the 2025 Colorado Roofing Association’s show, the Montana Roofing Association’s convention, the International Roofing Expo and most recently ...
Building roofs and relationships: Talking about growth, grit and the power of peer support
By Jesse Sanchez. In an industry built on structure, this company focuses on what holds it all together: connection, process and trust. In a field dominated by bids, blueprints and bottom lines, Tracey Donels is building something less visible but just as critical: community. As the founder of Service First Solutions, Tracey ...
Unveiling game-changing roofing solutions at IRE 2025
By Jesse Sanchez. From pool shields to automated loaders, these new innovations tackle job site hazards and boost efficiency. At the bustling International Roofing Expo (IRE) 2025, The Catch-All took center stage, debuting a suite of new products designed to elevate safety, protect property and streamline job site operations for roofers and ...
A solar-powered success story
By Jesse Sanchez. An innovation that started in a garage has grown into an industry leader in solar attic ventilation, championing sustainability and energy efficiency. Attic ventilation might not be the first thing that comes to mind when thinking about energy efficiency, but for Attic Breeze, it’s the foundation of a growing ...
Record-breaking International Roofing Expo returns to San Antonio elevating industry standards
Themes focused on technology across tools and materials, creating safer work environments, preparing for weatherproof building as well as new developments in energy efficient and recycled resources. The International Roofing Expo (IRE), North America's largest roofing and exteriors event, convened over 600 exhibitors from over 15 countries, and nearly 16,000 industry ...
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