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Jesse Sanchez, Writer
Beyond the fan
By Jesse Sanchez. Attic Breeze brings nuanced strategy to attic ventilation and contractors are catching on. In the heart of Texas, where rooftops bake under 100-degree skies, Attic Breeze isn’t just selling solar-powered ventilation. The company is offering roofing professionals a smarter, more strategic approach to keeping homes cooler and ...
Battery power and bots: How smart tools are reshaping roofing
By Jesse Sanchez. Automation and AI-driven tools are quietly transforming rooftops, one battery pack at a time. While the North East Roofing Contractors Association (NERCA) convention in Atlantic City was filled with the usual camaraderie and community spirit, it was the rise of smart tools and labor-saving tech that truly ...
Spotlighting resilience, PVC performance and consultant alignment
By Jesse Sanchez. Live from the IIBEC show floor in Orlando, industry leaders dug into what makes roofs last longer and why collaboration matters. IB Roof Systems™ utilized their time at the 2025 International Institute of Building Enclosure Consultants (IIBEC) show in Orlando reinforcing the fact that durability isn’t just ...
Putting peer learning at center stage
By Jesse Sanchez. Contractors trade practical insights in a setting built to turn quick conversations into real community and stronger service teams. Dataforma is putting its long-running PSU user conference squarely in the hands of the contractors who use the platform every day, with a 2025 event built around peer ...
Simplifying ventilation systems
By Jesse Sanchez. Gibraltar Building Accessories aligns brands and educational opportunities to deliver consistent, trusted ventilation performance. As consolidation continues to reshape the roofing industry, Gibraltar Building Accessories is moving to meet contractors where complexity has grown. During this episode of Roofing Road Trips®, Karen Edwards spoke with Justin Ache ...
Building a smarter tech stack
By Jesse Sanchez. How roofing and metal contractors are rethinking software strategies to improve visibility, integration and long-term performance across their businesses. In this episode of Roofing Road Trips®, Estimating Edge’s Dave Chapman explained how adopting a tech stack can support business growth, overall operations and customer relationships for contractors. ...
Why a cooler attic could be the smartest upgrade
By Jesse Sanchez. From lower energy bills to longer-lasting shingles, solar-powered attic ventilation is reshaping how roofers think about home performance. Attic Breeze has built its reputation around a simple idea that many homeowners and contractors still underestimate: what happens in the attic directly impacts the performance of the entire ...
Teams that win start with smarter systems
By Jesse Sanchez. Behind every successful roofing company is a sales process that turns local leads into lifelong customers. That success isn’t just about who picks up the phone – it's all about using the right tools to get there. In the roofing industry, sales success rarely comes down to ...
Rethinking counteroffers
By Jesse Sanchez. Sharing how thoughtful retention strategies can strengthen trust, culture and long-term employee commitment across roofing companies. For roofing employers navigating a tight labor market, counteroffers can feel like a necessary tool to retain talent. In this episode of Roofing Road Trips®, leaders from High Peak Staffing Solutions ...
Retrofits bring new momentum to self storage roofing projects
By Jesse Sanchez. Rising demand for durable, energy-efficient roofing drives self storage owners toward retrofits. Aging metal roofs across the self storage sector are prompting a reassessment of how owners manage building longevity. Where owners once defaulted to full roof replacements as the solution, the demand is now shifting toward ...
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