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Jesse Sanchez, Writer
Adapting to advanced technology to win customers
By Jesse Sanchez. Gain a competitive edge by winning customers with smart technology adoption. In today’s fast-paced roofing industry, the phrase "this is the way we've always done it" can be a death knell for businesses looking to stay competitive. In an article from Beacon, they explore how roofing companies can maintain ...
Turning roofing reps into trusted advisors
By Jesse Sanchez. Turning roofing reps into trusted advisors by equipping them with a video-driven platform that builds homeowner trust, streamlines sales conversations and tracks performance. In a sea of roofing innovations featured at this year’s International Roofing Expo (IRE), one company’s pitch stood out for its simplicity and sales-savvy impact. Sales ...
Revolutionizing roofing sales
By Jesse Sanchez. Transform roofing sales with interactive presentations, real-time analytics and automation to help contractors close more deals and build lasting customer trust. At the 2025 International Roofing Expo (IRE), technology took center stage, with companies looking to transform how business is done with the latest innovations. Among the industry leaders ...
Safety meets innovation: Turning heads at IIBEC 2025
By Jesse Sanchez. Highlighting long-term fall protection solutions — and why consultants are taking notice. At the 2025 International Institute of Building Enclosure Consultants (IIBEC) convention, The Coffee Shop™ Sound Stage sponsored by IB Roof Systems had a busy day of interviews, one of which was with Leading Edge Safety. Heidi J. ...
Why liquid-applied roofing systems are gaining ground
By Jesse Sanchez. Industry leaders say performance, sustainability and flexibility are pushing coatings into the roofing mainstream. Liquid-applied systems are no longer the fringe of the roofing world — they’re fast becoming a top-tier solution. In this episode of CoatingsTalk, host Heidi J. Ellsworth speaks with Gaco product manager Ed Klonowski, focusing ...
Behind the steel: How design flexibility is redefining metal buildings
By Jesse Sanchez. Custom aesthetics meet function in the evolving world of metal construction. In this episode of MetalCast™, host Karen Edwards sat down with Central States Manufacturing leaders Jennifer Davis and Ahmed Abdelaal who peeled back the layers of what makes today’s pre-engineered metal buildings (PEMBs) more than just utilitarian shells. ...
Why service should be the cornerstone of your business
By Jesse Sanchez. Industry experts will share how putting service first can drive growth, loyalty and lasting success in the roofing industry. In an era where customers expect more than just a good product, service has become the ultimate differentiator. But what does it actually take to make service the foundation of ...
Building smarter: A revolution in metal construction
By Jesse Sanchez. A new approach to construction design is letting contractors do more with less — faster, smarter and with a sleek digital twist. In this episode of Roofing Road Trips®, host Megan Ellsworth sat down with Melissa Dunson to explore how Central States Manufacturing is pushing the envelope far beyond ...
A return to trust: Rewiring the home improvement experience
By Jesse Sanchez. In a world of vague estimates and three-quote norms, one roofing veteran is betting on transparency — and homeowners are listening. Before Patrick Fingles became the CEO of Leap, a leading software platform in the home improvement sector, he was a contractor trying to survive in the roofing industry. ...
Why metal roof inspections can’t wait
By Jesse Sanchez. Skipping regular checks on metal roofs can turn minor issues into expensive problems. Many commercial building owners trust metal roofs to be the best choice when it comes to durability. Marketed as a “forever roof,” metal roofing systems enjoy a reputation for longevity and low maintenance. Because of this, ...
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