Jesse Sanchez, Writer

MFM reveals must-attend trade show lineup for 2025

January 30, 2025 at 9:00 p.m.

By Jesse Sanchez. Explore the latest innovations in waterproofing and building solutions at industry-leading trade shows. Trade shows remain pivotal in fostering innovation, connecting industry professionals and showcasing cutting-edge technology. For manufacturers like MFM Building Products (MFM), these events are invaluable for introducing products and engaging with professionals from diverse sectors. In ...

Durable solutions for every roofing challenge

January 30, 2025 at 6:00 p.m.

By Jesse Sanchez. From durable coal tar systems to versatile asphalt solutions, these roofing products redefine longevity and performance for modern roofs. BITEC’s line of roofing products has established itself as a benchmark in durability and performance. These solutions, designed for low-slope roofs, offer contractors and building owners reliability that is critical ...

Cool technology meets timeless style

January 30, 2025 at 9:00 a.m.

By Jesse Sanchez. Solaris shingles merge eco-efficiency with enduring aesthetics. As climate-conscious innovations transform the roofing industry, CertainTeed’s Landmark(R) Solaris® shingles shine as a game-changer for contractors and homeowners alike. These shingles marry the appeal of classic roofing styles with advanced solar reflectance technology, offering a sustainable and energy-efficient solution without compromising ...

Simplifying year-end payroll

January 29, 2025 at 9:00 p.m.

By Jesse Sanchez. Roofing businesses face unique payroll challenges — here’s how specialized services make year-end stress a thing of the past. For roofing companies, managing payroll isn’t just about cutting checks; it’s about navigating complexities like multi-job tracking, certified payroll reporting and tax compliance. As the year winds down, these challenges ...

High-performance roofing solution earns UL Class A Fire Rating

January 29, 2025 at 6:00 p.m.

By Jesse Sanchez. Innovative underlayment sets a new benchmark in fire resistance and roofing performance. MFM Building Products has reached a notable achievement with its Ultra HT Wind & Water Seal® roofing underlayment, now certified with a UL Class A Fire Rating. This recognition highlights the product’s fire resistance, further enhancing its ...

Elevate your knowledge at IRE’s education sessions

January 28, 2025 at 9:00 a.m.

By Jesse Sanchez. Explore the future of roofing with industry-leading insights. The International Roofing Expo (IRE) is a hub of innovation and education, offering a variety of sessions designed to empower professionals with the latest knowledge in the roofing industry. Elevate, a leader in roofing solutions, is hosting a series of dynamic ...

Your sales adventure awaits: Join Ski Chalet 2025!

January 27, 2025 at 6:00 p.m.

By Jesse Sanchez. Achieve your 2025 sales goals with the ultimate webinar series for actionable insights and strategies. Elevate your sales game with Ski Chalet 2025, an exclusive two-part webinar series designed to equip sales teams with the insights, strategies and tools needed to crush their 2025 goals. Hosted by Ingage, this ...

Unlocking the secrets of metal roof coatings

January 26, 2025 at 9:00 a.m.

By Jesse Sanchez. Discover how advanced paint technologies are shaping the future of roofing. In a revealing episode of CoatingsCast™, host Megan Ellsworth was joined by AkzoNobel’s Amanda Paterline, commercial marketing manager, and Brad Shreve, a technical support specialist with deep expertise in polymer engineering, to discuss the science and strategy behind ...

Breaking the mold in metal cleaning

January 26, 2025 at 9:00 a.m.

By Jesse Sanchez. One company’s journey from offering graffiti removal to creating metal roof cleaning products is revolutionizing the industry. Everyone in the roofing industry has a story about how they found their way into the business, often by accident. In this episode of MetalCast™, host Karen Edwards spoke with Paul ...

Revolutionizing roofing recruitment

January 25, 2025 at 3:00 p.m.

By Jesse Sanchez. Redefine how roofing companies find top talent with a niche focus, swift turnaround and personalized service. In this episode of Roofing Road Trips®, Megan Ellsworth sat down with Kristin and Tony Case, co-founders of Hi-Peak Staffing Solutions, to discuss their groundbreaking work in specialized roofing recruitment. The duo offers ...