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Jesse Sanchez, Writer
Private equity's impact on roofing lead generation
By Jesse Sanchez. How industry consolidation is reshaping competition and lead acquisition. The roofing industry is facing unprecedented challenges in lead generation, driven by rising costs and heightened competition. In this episode of Roofing Road Trips®, Heidi J. Ellsworth meets with Pam Torrey, director of marketing at Ingage, to discuss ...
Metal Sales unveils durable, stylish board and batten panels
By Jesse Sanchez. A new era in maintenance-free exterior solutions is here with this new innovative take on board and batten wall panels. Metal Sales has launched its latest offering in exterior building materials: the Board and Batten wall panel. Introduced in October 2024, the new product combines aesthetic appeal with structural ...
New regional guide highlights key roofing considerations
By Jesse Sanchez. Why your region matters when choosing a metal roof — and how to make the best choice. In this episode of MetalCast™, host Karen Edwards sat down with Renee Ramey, executive director of the Metal Roofing Alliance (MRA), to explore the importance of regional considerations when selecting ...
The art and safety of roofing: Why training and certification matter
By Jesse Sanchez. Proper training elevates the roofing industry, ensures safety and reduces costly mistakes. In this episode of the AskARoofer podcast, hosts Megan Ellsworth and Lauren White discussed the critical topic of training and certification in the roofing industry with guest Henry Staggs, a seasoned roofing consultant. Henry, who ...
Breaking barriers: Innovative solutions transforming the roofing industry, one breakthrough at a time
By Jesse Sanchez. Revolutionary roofing solutions promise to transform moisture management and energy efficiency. In the latest episode of Roofing Road Trips®, Heidi J. Ellsworth discusses the innovative solutions shaping the future of roofing with Chris Meyer, director of low-slope roofing at VaproShield. With over two decades of expertise in ...
Be your own champion at work
By Jesse Sanchez. How self-advocacy and accountability can redefine career success. In this episode of RoofersCoffeeShop’s Lunch and Learn series, Kevin Mahoney, a sales engineer at Ingage, joined host Megan Ellsworth to discuss the nuances of self-advocacy in the workplace. Their discussion provided practical insights into how professionals can champion ...
Nature reimagined
By Jesse Sanchez. Reshaping architectural design with coatings that mimic wood, stone and metal in stunning detail. This episode of MetalCast™ explores the groundbreaking possibilities of Sherwin-Williams Emulate™ Architectural Metal Coatings. Host Karen Edwards sat down with Kiki Redhead and Brynn Wildenaur to discuss how this collection brings natural aesthetics ...
Leading with passion: A journey in roofing
By Jesse Sanchez. Discover how one woman’s career in roofing evolved and why she feels the industry is full of surprising opportunities. Beth Berinti’s career path has been anything but ordinary. Having made the leap from the world of retail management to a pivotal role at Tremco, she now oversees ...
Revolutionize your remodeling business with Renoworks Pro
By Jesse Sanchez. AI-powered design transforms how contractors close deals, increasing upsells by up to 300%. Renoworks Pro is changing the game for contractors, offering an AI-powered visualizer that allows remodelers to design homes in minutes — no prior experience required. With a focus on boosting sales and ...
Deciding between felt and synthetic roof underlayment
By Jesse Sanchez. Choosing the right underlayment is a pivotal step in ensuring your roof stands strong against the elements while maximizing efficiency and durability. When it comes to building or replacing a roof, homeowners often focus on visible elements like shingles or tiles. However, a critical component lies beneath ...
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