Lauren White, Editor
Is Your Advertising Reaching Your Audience?
By Lauren White, RCS Reporter. There’s a growing demand for companies to advertise in their consumers’ native languages. Living in the digital age, people are constantly being exposed to and consuming content. They want to be able to access information wherever they are and whenever they want to, without restrictions. ...
Is Fear or Inspired Action a Greater Motivator?
By Lauren White, RCS Reporter. Understand these two motivational styles and how they can affect company culture, especially in sales. “I’ve been hearing quite a bit lately about how some trainers’ systems create a culture of fear as the primary motivator for behavioral change versus inspired action,” shares Ryan Groth, the founder ...
Don’t Miss One of the Largest Regional Roofing Trade Shows in the Country
By Lauren White, RCS Reporter. Hear from a former NFL Super Bowl-winning coach, learn strategies to hire and maintain talent, and network with other professionals at the NERCA annual convention and trade show March 17-19. Join the North/East Roofing Contractors Association (NERCA) for their 94th annual convention and trade show March 17-19, ...
Scholarships Available for Higher Education
By Lauren White, RCS Reporter. The Davis Memorial Foundation is awarding scholarships for $5,000 EACH this year! Every year, the Davis Memorial Foundation, with the support of the Western States Roofing Contractors Association (WSRCA), awards scholarships to individuals who are interested in furthering their education. Due to the generous support and ...
Police Department Helps One of Their Own Get a New Roof
By Lauren White, RCS Reporter. A 911 dispatcher no longer needs to use her tax refund to pay for a new roof thanks to the generosity of her coworkers and local roofing company. As a 911 dispatcher in Ocean City, New Jersey, a mom of two, and battling breast cancer, Amber Adoranto ...
Generosity of NWIR Diamond Sponsors Shines Bright
By Lauren White, RCS Reporter. Diamond Sponsors each contribute $25,000 to NWIR and their efforts to empower women in the roofing industry. Diamonds are a girl's best friend, which is also true for National Women in Roofing (NWIR) in terms of sponsors. NWIR Diamond Sponsors each donate $25,000 to ensure the ...
Say Goodbye to Flyaway Tarps with Stormseal
By Lauren White, RCS Reporter. This winter get accredited to install an innovative product that saves you time, energy, and 10% off their Starter Kit. Perhaps the cold temperatures, snow, and ice are limiting the projects you and your crew are able to work on. What better way to pass the ...
Roofing Road Trips Podcast: Jared Ribble Part 2
By Lauren White, RCS Reporter. Jared explains everything you need to know about the NRCA ProCertification™ and Qualified Trainer Programs. Jared Ribble is the current Director of Qualified Trainer and ProCertification programs for the National Roofing Contractors Association (NRCA). In part two of his podcast, Jared continues his conversation with Heidi ...
Who Doesn’t Love Free Stuff?
By Lauren White, RCS Reporter. NRCA is providing free ProCertification™ exams and free IRE trade show passes for a limited time. Reasons to attend the International Roofing Expo (IRE) just got better! The National Roofing Contractors Association is offering FREE NRCA ProCertification hands-on performance exams. They are also providing free ...
Forums Promote Community, Connectedness and Conversation
By Lauren White, RCS Reporter. They may be “old school,” but forums are still a popular form of social media. For years, forums have served as platforms for people around the world to connect with others who share similar interests, whether it’s pets, race cars, technology, food, or roofing. One of ...
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