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Western States Roofing Contractors Association (WSRCA)
Marketing and Recruiting for the Next Generation
By Heidi J. Ellsworth, HJE Consulting. If you’re interested in long-term business success, learning about the up and coming generation is of vital importance. Marketing today is not just about customers. Branding, a large part of marketing, is important for employees, families of employees, investors or potential investors and ...
WSRCA Releases New Dates and Venue for the Western Roofing Expo 2021
The Western States Roofing Contractors Association (WSRCA) has postponed its Western Roofing Expo (WRE) to the fall of 2021. The Western States Roofing Contractors Association Board of Directors – with the support from key exhibitors has decided to move the WRE to October 3-5, 2021 at the RIO All-Suites Hotel & ...
Marketing Experts Share Their Strategies On-Demand
By Leap. Are your sales and marketing teams working together? If not, chances are good you’re losing money. RoofersCoffeeShop® partner, Heidi J. Ellsworth and RoofersCoffeeShop editor, Karen L. Edwards came together to provide an informative webinar about building a successful marketing strategy. This webinar is available to watch on-demand and incorporates a ...
Become a Board Member and Help Shape the Future of Roofing
By Colin Sheehan, RCS Reporter. Are you interested in having your voice heard throughout the roofing industry? Apply to be a WSRCA board member now! The Western States Roofing Contractors Association (WSRCA) is looking for new board members to join them in leading the WSRCA and the roofing industry in ...
Empowered Employees Equals Good Marketing
By Heidi J. Ellsworth, HJE Consulting. Increase productivity and profitability by creating an inclusive company culture. As I have talked about many times, a roofing contractor’s employees can be their best marketing tool. Happy, challenged and empowered employees are your brand ambassadors, promoting your brand and working to ...
Cotney Construction Law Helps Raise $23,450 for Roofing Foundations
Cotney Construction Law announced the success of their 2020 yearend fundraising drive supporting several roofing foundations. Through a Giving Back campaign with RoofersCoffeeShop®, they helped raise $23,450 in donations for four different roofing foundations. The four roofing foundations involved in this campaign were the Chicago Roofing Contractors Association Foundation, Florida Roofing & ...
WSRCA Grieves the Loss of a Founding Member
Remembering Roy Edward Bolt, May 28, 1923 - December 2, 2020. Roy Edward Bolt was born May 28, 1923 in Glenwood, Washington. He graduated from high school and spent one year at Pacific University, where he played football and basketball. His military service was with the Signal Corps, stationed at SHAEF ...
Technology is Keeping Business Moving Forward
By Heidi J. Ellsworth, HJE Consulting. Maintaining personal relationships and closing deals using digital technology in the “new normal.” This issue of Western Roofing Magazine falls a couple of months after the society changing COVID-19 pandemic changed our world. It has been a crazy time with sheltering in, social distancing ...
Scholarship Programs Support the Future of the Industry
By Karen L. Edwards, RCS Editor. Consider supporting an organization that gives back to the roofing industry. This is the time of year that many students are receiving their acceptance letters to different colleges and trade schools. Many of them may be facing challenges securing the money for ...
S2:E8 Coffee Conversations - Giving Back in the Roofing Industry Sponsored by Cotney Construction Law - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an interview with Trent Cotney of Cotney Construction Law and roofing foundation representatives including Kyle Thomas, President of the Roofing Alliance; Chuck Chapman, Chairman of Davis Memorial Foundation; Mike Silvers with the FRSA Educational & Research Foundation and Rod Petrick of the ...
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