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Western States Roofing Contractors Association (WSRCA)
Marking 40 years with new innovations
By Jesse Sanchez. At the Western Roofing Expo, BITEC leaders highlight company evolution and a renewed focus on contractor partnerships for 2026 and beyond. BITEC, a trusted name in the roofing industry, is celebrating its 40th year of business. Speaking from the RoofersCoffeeShop sound stage at the Western Roofing Expo, ...
Stay up to date on the state of the industry
By Emma Peterson. This IIBEC education session is a great opportunity for contractors and other professionals interested in the legal landscape of construction. In just a couple weeks, March 12-15, 2026, over 1,700 consultants, architects, engineers, design professionals and other professionals working in the building envelope industry will convene in ...
When contractor-driven software keeps pace with change
By Jesse Sanchez. How long-term industry experience and user feedback are shaping the next phase of roofing technology. Technology adoption in roofing has shifted from optional to essential, driven by labor shortages, tighter margins and the need for clearer operational visibility. In this episode of Roofing Road Trips®, recorded during ...
Contributing at a higher level
By Jenny Yu. Heidi J. Ellsworth has been elected as one of the new NRCA directors. Here at The Coffee Shops™, we are proud to share that our president and CEO, Heidi J. Ellsworth, has been elected as one of the new National Roofing Contractors Association (NRCA) directors. The ...
Davis Memorial Foundation announces recipients of SkillsUSA grants
The foundation continues to support vocational career paths through SkillsUSA grants. The Davis Memorial Foundation, a leading roofing industry foundation that is committed to promoting education, announced the 2025 recipients of the Davis SkillsUSA Grant: Valley Academy of Career and Technical Education in Cottonwood, Arizona, and MacArthur High School in ...
Strengthening contractors through practical resources
By Jesse Sanchez. How Western States Roofing Contractors Association delivers technical safety, business growth and community value across the region. Western States Roofing Contractors Association (WSRCA) continues to shape contractor success by pairing practical resources with a culture rooted in connection and shared experience. In this episode of Roofing Road ...
End-of-year insights
By Emma Peterson. We sat down with roofing industry leaders to hear their thoughts about 2025 and predictions for 2026. For the last Coffee Conversations® of 2025, we hosted a panel of professionals from all sides of the roofing industry to reflect on 2025 and look ahead to 2026. ...
New leadership, stronger voices
By Jesse Sanchez. At the Western Roofing Expo, WSRCA leaders highlight inclusion, education and growth as the path forward for the industry. At the Western Roofing Expo, the Western States Roofing Contractors Association (WSRCA) leadership passed along the gavel and laid out a vision that blends tradition with progress. In ...
A new tech tool steals the show
By Jesse Sanchez. On the busy show floor, rising interests in AI solutions and a new launch from ROOFLE gave contractors plenty to talk about. ROOFLE used its recent appearance at the Western Roofing Expo to showcase growth and a new direction for its platform. The company’s presence stood out ...
Changing the conversation around roofing insurance
By Jenny Yu. Integrity Insurance leaders explain how advocacy and service are reshaping contractor coverage. At Western Roofing Expo 2025, conversations extended beyond products and systems to address a topic that impacts every roofing contractor: insurance. During a live interview on the show floor, Megan Ellsworth sat down with ...
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