Western States Roofing Contractors Association (WSRCA)
Advocating for better outcomes with associations
RCS Influencer Aaron Weinstein says change doesn't happen overnight, but associations are a mechanism for driving change in the day to day. Editor's note: The following is the transcript of a live interview with Aaron Weinstein of Terial. You can Read the interview below, Listen to the podcast or Watch the ...
Customer connections take center stage
By Jesse Sanchez. How personal relationships and steady support can help commercial roofers thrive in challenging economic cycles. Service First Solutions took center stage at the Western Roofing Expo with a message that resonated across the trade show floor: commercial roofers can strengthen their businesses by investing time in customers ...
Snow retention training highlights safety, liability and long-term roof performance
By Heidi J. Ellsworth. This educational session in Salt Lake City focuses on protecting people, property and roofing professionals in high snow regions. RoofersCoffeeShop® and MetalCoffeeShop® recently attended a powerful and eye-opening snow retention training hosted by TRA Snow and Sun at the AGC of Utah Training Center in Salt Lake ...
Performance that ProtectsTM: Engineered for Cold Weather Roofing
By Jesse Sanchez. Drawing in roofing pros with hands-on impact demos, cold-weather trials and a contractor program built to strengthen year-round performance. Under bright show lights and a chorus of radar-gun beeps, TAMKO® turned its Western Roofing Expo booth into a proving ground for impact resistance, cold-weather performance and contractor ...
Marking 40 years with new innovations
By Jesse Sanchez. At the Western Roofing Expo, BITEC leaders highlight company evolution and a renewed focus on contractor partnerships for 2026 and beyond. BITEC, a trusted name in the roofing industry, is celebrating its 40th year of business. Speaking from the RoofersCoffeeShop sound stage at the Western Roofing Expo, ...
Stay up to date on the state of the industry
By Emma Peterson. This IIBEC education session is a great opportunity for contractors and other professionals interested in the legal landscape of construction. In just a couple weeks, March 12-15, 2026, over 1,700 consultants, architects, engineers, design professionals and other professionals working in the building envelope industry will convene in ...
When contractor-driven software keeps pace with change
By Jesse Sanchez. How long-term industry experience and user feedback are shaping the next phase of roofing technology. Technology adoption in roofing has shifted from optional to essential, driven by labor shortages, tighter margins and the need for clearer operational visibility. In this episode of Roofing Road Trips®, recorded during ...
Contributing at a higher level
By Jenny Yu. Heidi J. Ellsworth has been elected as one of the new NRCA directors. Here at The Coffee Shops™, we are proud to share that our president and CEO, Heidi J. Ellsworth, has been elected as one of the new National Roofing Contractors Association (NRCA) directors. The ...
Davis Memorial Foundation announces recipients of SkillsUSA grants
The foundation continues to support vocational career paths through SkillsUSA grants. The Davis Memorial Foundation, a leading roofing industry foundation that is committed to promoting education, announced the 2025 recipients of the Davis SkillsUSA Grant: Valley Academy of Career and Technical Education in Cottonwood, Arizona, and MacArthur High School in ...
Strengthening contractors through practical resources
By Jesse Sanchez. How Western States Roofing Contractors Association delivers technical safety, business growth and community value across the region. Western States Roofing Contractors Association (WSRCA) continues to shape contractor success by pairing practical resources with a culture rooted in connection and shared experience. In this episode of Roofing Road ...
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