CertainTeed delivers training at the Business Building Workshop

By Heidi J. Ellsworth.

Become a CertainTeed Master Contractor by attending this year's upcoming Business Building Workshop.

In the roofing world, great workmanship is just part of the story — growing a thriving business demands strategy, leadership and a network of support. That’s where CertainTeed's Business Building Workshops come in. These signature, invite-only events combine business education, product innovation and peer connection — and the upcoming workshop on December 11, 2025, at Nissan Stadium in Nashville, Tennessee, is one you don’t want to miss. 

To even receive an invitation, a contractor must first be part of CertainTeed’s credentialed network — such as earning the Master Craftsman™ or ShingleMaster™ designation. Being credentialed signals to homeowners, suppliers, insurers and the industry that your company meets elevated standards.  Credentialed contractors lead the industry with training, installation, business practices and customer care that sets them apart. Credentialed status opens doors to exclusive resources, preferred warranties and advanced support from the manufacturer. 

Attending a Business Building Workshop gives you access to topics that many contractors wish they’d mastered earlier including practical, high-value instruction tailored specifically for roofing companies. Expect sessions on lead generation, sales techniques, marketing in a digital landscape, operations efficiency, estimating and business scaling. These are not generic business tips — they are strategies shaped for contractors who balance field demands with growth goals. 

One of the most powerful aspects of the workshop is seeing product demonstrations and previews of new tools and digital resources that CertainTeed is rolling out. These sessions let you stay ahead of the curve, understand how new systems can simplify your processes and give you a competitive edge in offering more value to clients. 

Beyond the content, the workshop’s format always hosted at an iconic stadium, lifts the experience to inspiration. Walking through prep rooms, VIP areas, behind-the-scenes corridors gives a sense of scale and ambition. It’s not just about learning; it’s about being part of something bigger. You also get to connect with other credentialed contractors. These relationships often lead to shared strategies, referrals, crew training ideas and support systems that last well after the event ends. 

For roofing contractors who want to build not just roofs but businesses that endure, the ROI is in the combination: credential + workshop. The credential grants credibility and access; the workshop delivers market-specific training, tools and engagement with peers and manufacturer leadership. Especially with the December 11 workshop on the calendar, contractors who apply now can connect and possibly plan ahead to attend this immersive experience. 

If you’re serious about raising your company’s standards, expanding your reach and improving profitability, becoming a CertainTeed Master Contractor and participating in these Business Building Workshops should be part of your growth plan. The December 11 event at Nissan Stadium is more than a date, it’s an opportunity. Visit CertainTeed’s For Contractors page to explore credentialing requirements and register your interest.