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Cutting through the noise about AI

Cutting through the noise about AI
January 28, 2026 at 6:00 a.m.

By Emma Peterson. 

Get clarity, not confusion, about new technology in this free workshop. 

By now, it would likely be hard to find someone in the industry who hasn’t heard about artificial intelligence (AI). From TIME naming the architects of AI the 2025 people of the year to endless articles being published about how AI can boost businesses, there’s a lot of noise out there about this new tech. But do you actually know what AI is and where it might fit into your business?  

Get the answer to these questions and more with Cotney Consulting Group's free educational training, AI in Roofing: What Contractors Need to Know. This training uses 45 years of real-world roofing experience to cut through the hype and noise about AI to give contractors a grounded, practical perspective on what it can do for them. Topics covered will include estimating, scheduling, management, service and safety.  

If you want to fully understand what AI can and cannot do, what responsible usage looks like and how to prepare for future advancements, such as automation and robotics, this is the course for you. Attendees will walk away with a clear plan for phased AI adoption that keeps human expertise at the center of decision-making and operations. 

The program introduces a clear, phased AI adoption framework that helps roofing companies improve efficiency, reduce administrative burden, and strengthen documentation — all while keeping human expertise at the center of decision-making. This training is designed for owners, estimators, project managers, service managers and operations leaders who want clarity, not confusion, about AI in roofing. 

And there are special offers for R-Club members! There will be a members-only companion insert for the workshop workbook with information about pitfalls to avoid, and a 30-day checklist that will help members apply the AI adoption framework more effectively. There will also be an exclusive Q&A session for members who complete the initial training. This will create a space for you to get tailored advice and insight into your company’s needs!  

Register for the course today!

Interested in becoming an R-Club member? Sign up today!

Learn more about Cotney Consulting Group in their Coffee Shop Directory or visit www.cotneyconsulting.com.

About Emma

Emma Peterson is a writer at The Coffee Shops and AskARoofer™. Raised in the dreary and fantastical Pacific Northwest, she graduated in 2024 from Pacific University in Oregon with a degree in creative writing and minors in graphic design and Chinese language. Between overthinking everything a little bit, including this bio, she enjoys watching movies with friends, attending concerts and trying to cook new recipes.

 



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UP TO THE MINUTE

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