Innovations from APOC at IRE 2026

By Emma Peterson. 

A look at APOC's new products and programs designed to strengthen contractor success.  

At the 2026 International Roofing Expo (IRE), our crew from The Coffee Shops™ had the opportunity to host a live soundstage in the lobby (shoutout to our friends at SRS Distribution who sponsored it!). If you weren’t able to attend the show this year or are wanting to catch up on things you missed while there, all of our soundstage interviews and videos are available on demand on our YouTube channel! 

One such video features an interview between Karen Edwards and Justin Powell, ICP Group’s executive VP of sales. Justin was at the show representing APOC, an ICP brand. Most people know APOC for their high-performance roof coatings. But their coatings are just the beginning of what they have to offer contractors. Justin shared, “We offer a complete solution for everything from applied to roof coverings. So, whether it's repair products, coatings or something else, like underlayments, we have it.” 

Speaking of underlayments, a highlight from APOC’s booth this year was their newest innovation – the APOC Tuff-Grip™ 30 Premium Synthetic Roofing Underlayment. This product is “a premium synthetic roofing underlayment engineered for maximum strength, durability and installation efficiency. Designed with high traction and slip resistance that enhances safety and productivity — even on steep slopes.” 

This new, innovative product was just one of APOC’s many exciting announcements from the show. Their team was also promoting the new APOC contractor loyalty program. Justin explained:  

We really want to support our contractors, that’s why we have a new contractor loyalty program. The really exciting thing about this loyalty program is it gets you access to all of our trainings as well as rewards throughout the year. For example, right now we have a promotion on all our repair products since it’s repair season around the country. 

To learn more about how APOC is supporting their contractors, with both products on the roof and programs off the roof, watch our full interview with Justin.