Strengthen your skills at the Western Roofing Expo

By Alex Tolle, The Coffee Shops®.

Explore education focused on everything from roof performance and evolving codes to building-envelope design and business management at this year's show.

Continuing education gives roofing professionals an opportunity to step away from daily demands and take a closer look at the systems, materials, requirements and economic forces shaping their work. At the Western Roofing Expo 2026, hosted by Western States Roofing Contractors Association, attendees can explore a broad seminar lineup designed to strengthen roofing knowledge, connect technical decisions to better-performing buildings and help them make better business deciscions. 

The program starts with the evolution of core roofing systems. Ken Klein will examine four decades of single-ply roofing, including changes in materials, attachment methods and detailing driven by jobsite experience. Trent Cotney and John Kenney will offer a wider industry perspective by tracing how roofing materials, craftsmanship, codes and technology have developed over time.

Fire resilience is another important focus. Marco Sieber and Maury Alpert will discuss roof coverings and underlayments that can help mitigate the effects of flame and embers in the wildland-urban interface. Building on that conversation, Jess Grandy will review developing ventilation regulations and fire-resistant vent options intended to help homeowners prepare their properties and meet applicable codes. 

Attendees can also deepen their understanding of moisture and climate-related performance. Phil Dregger will share findings from a three-year study involving water accumulation and wood decay below reflective roofing. Mindy Dahlquist will explore how snow retention, ventilation, roof geometry and material selection affect roof performance in cold and mixed climates across the western United States. 

Several sessions turn attention to design responsibilities and changing building requirements. Brian Chamberlain will clarify the differences between design expectations and manufacturers’ published warranty coverage. Matt Braun will examine emerging air-barrier requirements for reroofing and explain how air, moisture and thermal-control layers interact. Brian will also lead a session on roof-to-wall connections, addressing air leakage, wind resistance, product compatibility and trade coordination at one of the building envelope’s most important junctions.

In addition to the technically focused sessions, there are sessions that focus on business management. One such session will be taught by our President and CEO, Heidi J. Ellsworth! In the session, Roofing Trends That Matter, Heidi will share about the RoofersCoffeeShop 2025 Trends Report, which collected contractor survey data from more than 200 roofing professionals representing residential, commercial and mixed contractors of all sizes. Attendees of this presentation will "gain insight into how contractors are adapting through technology, digital marketing and operational changes" and get practical tips for using "marketing, technology and community involvement to build trust, increase visibility and strengthen long-term business stability."

Together, these seminars offer practical education for professionals working to improve installation, design, compliance and long-term roof performance. Select sessions also provide continuing education opportunities through the American Institute of Architects and the International Institute of Building Enclosure Consultants.

Learn more about the education available at the Western Roofing Expo 2026.