Announcements
Goodbye 2025 – State of the Industry
In this final Coffee Conversations® of 2025, we’re bringing together some of the brightest minds in roofing to reflect on the past year and look ahead to what’s next for 2026. From economic shifts and labor trends to technology innovations and evolving contractor needs, this conversation will explore how the ...
Goodbye 2025 – State of the Industry
In this final Coffee Conversations® of 2025, we’re bringing together some of the brightest minds in roofing to reflect on the past year and look ahead to what’s next for 2026. From economic shifts and labor trends to technology innovations and evolving contractor needs, this conversation will explore how the ...
State of Spray Foam 2025
In this Coffee Conversations®, Mark Graham, technical director for NRCA, and other industry experts break down the essentials of spray polyurethane foam (SPF) roofing, from how the system works to why it’s gaining ground in today’s market. Attendees will hear about the rapid growth of SPF capabilities, standout projects that ...
Maximize Profits & Minimize Labor with Silicone
In this CoatingsTalk™, Megan Ellsworth is joined by Eric Thompson, National Technical Training Manager at Henry and Cody Wilson, President of Unicoat Industrial Roofing to explore how roofing contractors can reduce labor and increase profits by using silicone restoration systems. Together they discuss how the market’s shift from full replacement ...
Bridging the Gap Between Generations: How to Effectively Communicate Across Ages
To support stronger teamwork and more inclusive work environments, the International Institute of Building Enclosure Consultants (IIBEC) Diversity and Inclusion Committee and the Emerging Professionals Committee are hosting a free webinar on Wednesday, November 19, 2025 | 1:00 – 2:00 p.m. ET. This is a live online event that participants ...
Unpacking AI: The Digital Shift Shaping Roofing
In this Read Listen Watch®, Karen Edwards is joined by Jon Gardner of Owens Corning and Trent Cotney of Adams & Reese for a deep dive into artificial intelligence and its expanding role in roofing. The conversation explores what AI really means for contractors and manufacturers today, breaking down its ...
Bridging the Gap Between Generations: How to Effectively Communicate Across Ages
To support stronger teamwork and more inclusive work environments, the International Institute of Building Enclosure Consultants (IIBEC) Diversity and Inclusion Committee and the Emerging Professionals Committee are hosting a free webinar on Wednesday, November 19, 2025 | 1:00 – 2:00 p.m. ET. This is a live online event that participants ...
Take Control of Your Roofing Finances
In this RoofersCoffeeShop RLW, Megan Ellsworth sits down with Jon Gardner from Owens Corning, Adam Gottlieb and Logan Marita of PHG, for an exclusive RLW focused on helping roofing contractors build a stronger financial foundation. Learn how to professionalize your bookkeeping, understand key financial metrics and use data to make ...
2025 Roofing Trends Are Here!
Join us for an insightful Coffee Conversations webinar, sponsored by QXO, as we explore the 2025 Roofing Industry Trends Report. Hear what contractors across the country had to say about their businesses — the materials they install, how they buy from distributors, the platforms they use to reach customers and ...
Dataforma PSU is back and we’re spicing things up!
Our annual conference is set for Thursday and Friday, November 13th and 14th, and we’re excited for both the location and the new agenda. Our event will be held at The Scottsdale Resort and Spa, Curio Collection by Hilton in wonderfully warm Scottsdale, Arizona. The resort has a spa, multiple dining ...

















