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CCSI - Business Diversification Through Coatings
The power of choice
CCS Influencer Will Lorenz says offering different roofing solutions supports customer satifaction. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, my name is Lauren ...
Building revenue through restoration
CCS Influencer John Kenney says coatings are an opportunity that can support long-term growth regardless of where the market goes next. For many contractors, revenue follows a familiar cycle. There are periods when reroofing activity is strong, crews are busy and schedules are full. Then there are periods when projects ...
The benefits of offering coatings
CCS Influencer Shawn Morgan says that coatings are a great way to build trust and strengthen relationships with clients. I believe roof coatings are a great way to diversify business and help fill some gaps when things slow down. It’s not going to completely replace traditional roofing work, but it ...
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