UP TO THE MINUTE

By Cotney Consulting Group. Mental health and suicide prevention in roofing. Most ...

Industry association expands membership to roofing contractors

By Jesse Sanchez. The Roof Coatings Manufacturers Association is inviting ...

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CCSI - Marketing Practices

CCS Influencer John Kenney says integrating modern marketing practices is essential for roofing contractors looking to expand their customer base. In today's digital age, roofing contractors face unique challenges but also have access to innovative marketing practices that can significantly enhance their visibility and customer engagement. Traditional marketing methods like local ...

There is no 'right' way to market

August 20, 2024 at 2:00 p.m.

CCS Influencer Greg Hlavaty says new marketing avenues are great but so are the old. As a manufacturer we may have a different approach to marketing than a contractor. But everyone is piling on to electronic marketing. Social media, direct email campaigns, inline adds in online news outlets, we could go ...