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Sales & Marketing
Sales forecasting and pipeline management
By Cotney Consulting Group. Revenue growth starts by knowing where you stand today and what’s coming tomorrow. That doesn’t happen by accident. The most successful companies know growth isn’t just about chasing more jobs. It’s about knowing which jobs are coming, which ones are worth pursuing and what your pipeline will ...
Renoworks and Ingage partner to streamline the remodeling sales experience
This seamless integration brings together two best-in-class solutions to empower home improvement professionals with the tools they need to tell a compelling story, showcase real-time visualizations and close deals faster. Renoworks Software Inc., a leading provider of visualization software for the home remodeling industry, and Ingage, the premier interactive sales presentation ...
Roofing sales talk that builds trust — Not just price pressure
By Cotney Consulting Group. You need a sales approach built on trust, clarity and confidence to win consistently. We’ve all heard it: “Thanks for the bid — we’re going with someone cheaper.” Frustrating? Absolutely. But here’s the real issue: if the only thing the homeowner or building owner understood was your price, ...
Close bigger roofing jobs faster with financing tools
By Dani Sheehan. Win more roofing bids by offering financing upfront. Selling both residential and commercial roofing projects? Whether you're quoting a small low-slope repair or a large re-roofing job, helping your customers manage project costs can set you apart from the competition. Instant Roofer makes it easy by letting you offer ...
Unlocking sales and leadership excellence
By John Kenny, Cotney Consulting Group. Excelling in roofing sales takes more than skills — it’s about strategy and leadership. In the ever-competitive roofing industry, sales and sales management are the engines driving business success. While exceptional craftsmanship and reliable service are important, it’s your ability to sell solutions and lead a ...
Use 2024 roofing trends to succeed in 2025!
By Dani Sheehan. By implementing the lessons learned from 2024, you can refine your offerings, train your team and plan for a successful new year. As the roofing industry slows down with the winter season, it’s the perfect time for contractors to reflect on key trends of 2024 and ...
Top 5 advantages of SPF roofs
By General Coatings. Is spray polyurethane foam roofing right for your customers? Here are five reasons to choose SPF roofing. We here at General Coatings Manufacturing Corp. know that spray polyurethane foam (SPF) is a great roofing system. It’s easy for professionals to install, affordable and has superior longevity. But ...
Leaping into FinTech
By Emma Peterson. These new tech innovations coming out of Leap can boost your efficiency and simplify your sales process! In a new episode of Roofing Road Trips®, Craig Jones from Leap sat down with Karen Edwards to talk about innovation in roofing financial methods and technology. Craig joined Leap’s ...
Pli-Dek unveils website designed with building professionals in mind
The updated online experience offers an information source as versatile as the product itself. Pli-Dek®, an industry leader in waterproofing, unveiled a new website designed with contractors, architects, consultants and building professionals in mind. The product, used in residential, commercial and industrial applications, creates beautiful and durable high-performance decks, balconies, plaza decks ...
The importance of service departments in today’s roofing industry
By Jessica Bravo. We sat down with an industry expert to learn how to grow your company by growing your service department. In a recent conversation, Will Riley, from Centerpoint Connect, discussed the growing significance of service departments within the roofing industry. With experience in software solutions for roofing ...
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