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Cotney Consulting Group
Mastering roofing sales through buyer psychology
By Jesse Sanchez. Understanding emotional drivers helps roofing professionals build trust, communicate value and close projects confidently. In a competitive and deeply personal trade, roofing contractors succeed by understanding why customers buy, not just what they buy. Insights shared by John Kenney of Cotney Consulting Group frame selling as a ...
Clean sites prevent falls and fines: Housekeeping essentials for roofing crews
By Cotney Consulting Group. On a roof, there's no room for clutter — only for safe steps, sharp work and solid results. In the roofing industry, conversations about safety often focus on fall protection equipment, weather conditions or material handling. However, one of the most consistent and controllable hazards across any roofing ...
What today’s outdoor contractors need in their technology toolbox
OCS Influencer John Kenney says the right tools help deliver efficiency, clarity and responsiveness in a competitive market. Tools and technology have long shaped how outdoor and pool contractors work, but the pace of change has accelerated. What used to be optional is quickly becoming expected, and contractors who adapt thoughtfully ...
From recruitment to retention: Advancing women in the metal industry
MCS Influencer John Kenney says male allies, strong leadership, thoughtful recruiting and practical policies all contribute to an environment where women can build long-term careers in metal construction. The conversation around women in metal construction has matured, and that’s a good thing. We’ve moved past whether women belong in the industry ...
The slips nobody plans for: Winter fall hazards that catch roofing crews off guard
By Cotney Consulting Group. Cold weather demands a different pace, different planning and different expectations Most roofing companies prepare for winter by considering shorter days, material limitations and weather delays. What often gets less attention is how cold weather quietly changes jobsite conditions, making slips and falls more likely. Winter falls ...
From coating to membrane: What the shift means for roofing contractors
CCS Influencer John Kenney says that, in the right application, installed correctly and specified properly, coatings are becoming permanent solutions. The line between coatings and membranes has been blurring for several years, but now it’s crossing into a true shift. Fluid-applied systems are no longer viewed strictly as maintenance coatings ...
Navigating labor shortages without losing control of your operation
RCS Influencer John Kenney says workforce disruption isn’t something roofing will “get past.” It’s something contractors will need to manage continuously. Labor shortages aren’t new to roofing, but the way it’s showing up now feels different. It’s more layered. Contractors aren’t just dealing with a shortage of people willing to ...
Humanoid robotics are coming to construction
By Cotney Consulting Group. Why roofing operations must prepare for automation now. For most roofing contractors, humanoid robotics still sounds like something far off and interesting, maybe even impressive, but not immediately relevant to the realities of running crews, managing risk and protecting margins. That reaction is understandable. Construction has heard ...
The blueprints to success
By Emma Peterson. Dive into the basics of boosting your business with industry consultant and operations expert John Kenney! If you haven’t already heard of John Kenney, he is the CEO of Cotney Consulting Group and a seasoned expert in contracting operations. Throughout his extensive career, John has helped contractors ...
Optimizing your offseason
By Emma Peterson. Learn why training is one of the best offseason investments you can make. For many contractors, the winter months are considered the offseason due to less than desirable weather conditions. During this time, there are often fewer projects due to the cold and damp, making it difficult ...
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