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Dani Sheehan, Content Strategist
Tech it or leave it: Finding the right tools for your roofing business
By Dani Sheehan and Lauren White. Stay ahead of the curve with insights from RT3’s expert panel on how to navigate the ever-evolving world of roofing technology. We started the last day of the 2025 International Roofing Expo (IRE) with a powerhouse panel of industry and thought leaders for the Roofing Technology ...
The foundation of roofing protection
By Dani Sheehan. Explore APOC’s underlayment lineup and choose the right product for every project. While shingles, metal panels and other materials are the visible elements of a roof, the underlayment often does the heavy lifting behind the scenes. Acting as the first line of defense against water infiltration and other damaging ...
The evolution of fiberglass roofing
By Dani Sheehan. Did you know that the use of fiberglass in roofing came out of a pair of accidental discoveries? John Kenney, CEO of Cotney Consulting Group, recently launched a social media series, “This Week in Roofing History,” on Facebook, where he shares fascinating milestones that have shaped the ...
Roofing resilience to protect against nature’s unpredictable forces
By Dani Sheehan. RICOWI’s storm damage research ensures that every storm leaves us better prepared for the next. In a recent episode of Contractor Outlook, Heidi J. Ellsworth met with Phil Mayfield, a seasoned building envelope consultant and the storm investigation program coordinator for the Roofing Industry Committee on Weather Issues (RICOWI). ...
The ultimate resource for metal roofing
By Dani Sheehan. No matter your level of experience, MetalVue provides the education, training and product access you need to succeed in metal roofing. The Sherwin-Williams MetalVue Program is designed to help manufacturers, distributors and contractors sell more residential and commercial metal roofs while working smarter, not harder. By providing expert resources, ...
Mark your calendars, bring your A-game and we’ll see you in San Antonio!
By Dani Sheehan. Where can you find exciting new products, hands-on demos and an epic nerf-gun shoot out? Progressive Materials has it all at booth #6101! The International Roofing Expo (IRE) 2025 is right around the corner, and as always, we can’t wait to see what new products and services ...
Day 2: Student competitions, educational sessions and the NRCA awards ceremony at IRE 2025
By Dani Sheehan. With a packed schedule of educational sessions and networking events, make sure you plan ahead for IRE 2025! You probably already have your walking shoes and business cards on your packing list for the International Roofing Expo (IRE) 2025 – but have you packed your peppermint mints? ...
Unlock revenue growth at IRE 2025
By Dani Sheehan. Don’t miss this presentation to learn how digital innovation can transform your roofing business. The International Roofing Expo (IRE) is back for 2025, and as always, it’s going to be an unmissable event for roofing and exteriors professionals. This February 19-21, 2025, in San Antonio, Texas, IRE remains the ...
Addressing the challenges of talent acquisition
By Dani Sheehan. From rethinking recruitment to leveraging the right partnerships, Chris’s approach will help you take a step toward winning the war for talent in the roofing industry. Labor shortages are a pressing challenge across industries, and roofing is no exception. In a recent episode of our Contractor Outlook Newscast, workforce ...
Kick off Super Bowl Sunday with the ultimate tailgate
By Dani Sheehan. Get ready for the big game with SRS Distribution’s Pregame Tailgate Party! It is officially playoff season, and Super Bowl LIX is just weeks away! This year’s game, scheduled for February 9, 2025, at Caesar’s Superdome in New Orleans, Louisiana, promises to be lively. Will the Kansas City Chiefs ...
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