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Dani Sheehan, Content Strategist
Successfully selling maintenance services
By Dani Sheehan. With strong manufacturer backing and clearly educating building owners, contractors can position maintenance as a key driver of their business growth. In a recent episode of CoatingsTalk, Megan Ellsworth sat down with Chris Huettig and John McDermott from KARNAK to talk about one of the most reliable, ...
Tariffs update: How to stay informed
By Dani Sheehan. Tariffs are shifting fast. Here’s how to find trustworthy updates to better protect your business. Tariffs are once again a hot topic in Washington D.C., and every industry is feeling the ripple effects. At the National Roofing Contractors Association (NRCA) mid-year meeting in July 2025, tariffs were ...
Raising the bar for fire safety
By Dani Sheehan. VaproShield products pass the industry’s most rigorous fire safety test, giving contractors and building owners greater peace of mind. When it comes to fire safety in commercial roofing, meeting code is essential, but you want materials and systems that go above and beyond. VaproShield® recently passed the ...
The golden ticket to your first IRE experience
By Dani Sheehan. The NRCA EmpowerAll Scholarship gives first-time attendees an all-access pass to IRE 2026 – apply now! This year, the National Roofing Contractors Association (NRCA) is once again offering the EmpowerAll Scholarship for roofing professionals to attend the International Roofing Expo (IRE) 2026 in Las Vegas. This scholarship ...
Lessons from regenerative potato practices
By Dani Sheehan. What the humble spud can teach us about soil, resilience and climate-smart landscapes. Potatoes may not be the first crop that comes to mind when thinking about climate solutions. But growers around the world are discovering that the beloved spud has something powerful to teach us about ...
You could win a summer crew appreciation package!
By Dani Sheehan. Show your crew some love this summer by staying updated on Henry Restoration Systems. Roofing crews work hard — especially in the summer heat. To recognize that dedication, Henry®, a Carlisle Company, is rolling out a special Summer Crew Appreciation Giveaway designed to help keep teams cool, ...
Key economic insights from Cultivate’25
By Dani Sheehan. This year’s state of the industry made clear that if you track trends, control costs and stay informed on policy, you’ll be positioned to grow – no matter what the market throws your way. As outdoor professionals continue to navigate the evolving economic landscape, AmericanHort’s State of ...
Your project partner, from start to finish
By Dani Sheehan. Get the job done right with professional solutions at your fingertips. Launched in October 2024, Project Solutions Center (PSC) is a growing online platform designed to serve contractors with a curated selection of industrial-grade products and real-time access to expert support. We recently sat down with Ben ...
Why legacy matters: One manufacturer, decades of innovation
By Dani Sheehan. Exceptional People. Remarkable Products.® A legacy of trust, built one shingle at a time. Before today’s high-performance, architecturally stunning products, shingles were produced out of pine tar and paper, then coal tar pitch, and felt was hand-cut. In the early 1900s, Henry Reynolds, a contractor in Grand ...
More legislative wins for the roofing industry
By Dani Sheehan. Permanent tax relief and new deductions create long-term gains for the roofing industry. On July 4, 2025, the President signed the One Big Beautiful Bill Act (H.R. 1) into law – a sweeping reconciliation bill aimed at expanding tax cuts, simplifying tax code and shifting federal spending ...
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