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Dani Sheehan, Content Strategist
Debris management turned mobile billboard
By Dani Sheehan. See how you can leverage your Equipter 4000 to boost your marketing strategy. Standing out from your competition is no longer just about providing quality workmanship – it's about how you market your company. The Equipter 4000 has revolutionized how crews handle debris management and material transportation, but its ...
What you need to know about tariffs and government policy
By Dani Sheehan. With changes happening every day, learn from industry experts to understand the policies, prices and pressures shaping roofing this season. From material price hikes to supply chain slowdowns, federal tariffs and trade negotiations are quietly reshaping the roofing industry. In a recent Coffee Conversations®, made possible by supporters like ...
Discover the power of hands-on training
By Dani Sheehan. Don't miss this live CoatingsTalk for your front-row seat to roofing education in action! Want to build a better crew, strengthen your business and boost profitability? Don’t miss this live CoatingsTalk straight from the Polyglass Polyschool hands-on training facility in Winter Haven, Florida, on June 11, 2025, at 11 ...
Leveraging your leadership team to reach your 2025 goals
By Dani Sheehan. There is no “I” in team and there is no growth in an organization without strong leadership. Position people in the right roles and see how you can effortlessly work toward your goals. By now, most businesses have already set their 2025 goals. But setting the goal is just ...
Racing toward roofing excellence
By Dani Sheehan. Rackley Roofing wins both on the roof and the racetrack! In any business, you have to move fast, stay focused and build the best possible team to stay ahead. It’s no wonder that Curtis Sutton, president of Rackley Roofing, sees a natural connection between roofing and racing. After all, ...
Double the power without doubling the cost
By Dani Sheehan. Here are three reasons why renting a second Equipter 4000 makes sense for big jobs. If you already own an Equipter 4000, you know it helps you control debris, work faster and deliver a cleaner, more professional experience for your customers. But what happens when you land a job ...
Production tracking: Built by contractors, for contractors
By Dani Sheehan. Whether you’re in the field or behind the desk, Dataforma’s intuitive tools help you streamline service management, document control, production tracking and more. Keeping your projects on time and on budget is no small feat – especially when you’re juggling multiple crews, scattered job sites and tight deadlines. Built ...
Key opportunities in a slowing construction market
By Dani Sheehan. Understand how the economy is impacting the roofing and construction sectors to remain resilient through the end of the year. Looking ahead to the rest of 2025, the economic picture offers a mix of steady growth, shifting consumer sentiment and industry-specific slowdowns. Determined to understand how these changes will ...
Racing toward roofing excellence
By Dani Sheehan. Rackley Roofing wins both on the roof and the racetrack! In any business, you have to move fast, stay focused and build the best possible team to stay ahead. It’s no wonder that Curtis Sutton, president of Rackley Roofing, sees a natural connection between roofing and racing. After all, ...
5 smart ways to stay ahead of the busy season
By Dani Sheehan. Set yourself up for success by maintaining equipment, reinforcing safety, investing in continuing education and more as you head into peak roofing season. As warmer weather approaches, your business is about to ramp up. Warmer, drier weather creates ideal conditions for spray foam projects, but it also brings challenges ...
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