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Dani Sheehan, Content Strategist
Move customers from curious to project ready with this online tool
By Dani Sheehan. What is your company doing to convert leads and marketing to final sales? Learn how Roofle can improve your online presence and seamlessly close more sales. Whether we call it eCommerce or not, most of us are familiar with making purchases online and probably have made an ...
Choosing excellence: Synthetic products to protect homes from extreme weather
By Dani Sheehan. Hear from industry experts in this RLW as they share insights about educating their customers on durable solutions for severe weather. Today’s built environment is subjected to more extreme weather than before. This has brought opportunity to the roofing industry to provide products that not only survive ...
Should you start your own roofing company?
By Dani Sheehan. Starting your own business sounds great, but do you understand the level of commitment it requires? Learn how to evaluate your strengths, gain valuable experience and determine your goals before jumping straight into ownership. RoofersCoffeeShop® has teamed up with SRS Distribution Para Latinos to provide special Lunch ...
Tools beyond the roof
By Dani Sheehan. Hear one business owner’s insights on family business, starting a company and the power of outside resources. Kendall Ekerson grew up in the roofing industry, and after 15 years working with the family company, she and her husband branched off on their own with their two business ...
Get rewarded for your purchases!
By Dani Sheehan. The Contractor Pro Program at APOC is designed to grow with your business. Take advantage of the rewards and receive the support you need along the way. If you already use their commercial and residential building products, then you already know that APOC is a premier manufacturer ...
Redefining excellence in exciting new dimensions
By Dani Sheehan. Perfect for residential and commercial projects, Bellara steel siding emphasizes a combination of versatility and aesthetic appeal. Elevate your design possibilities with Vicwest’s Bellara plank steel siding series, now offering a range of new sizes to transform your residential and commercial projects. Their 12-foot planks, renowned for ...
Harnessing success: Business and family in roofing
By Dani Sheehan. In this incredible industry, business and family carry equal weight. Learn about the NRCA’s Future Executives Institute program and how this couple doesn’t have to compromise between providing for their company and the children. It was another exciting International Roofing Expo (IRE) this year in Las Vegas, ...
More than a business owner: Be a bold leader
By Dani Sheehan. Understand how employer-employee relationships improve sustainability and what it means to be a great leader. Sustainability is a big trend within the roofing industry this year. But sustainability takes many forms, and it can sometimes be challenging – and not to mention, scary – to scale your ...
It’s a team effort to grow and develop a roofing company
By Dani Sheehan. Getting a start in roofing in his teens, Geoff shares about his journey in the industry, the growth he’s experienced and the people who have helped him along the way. In a recent episode of Stories from the Roof sponsored by Johns Manville, Megan Ellsworth hears from ...
New people, new technology and new momentum in the roofing industry!
By Dani Sheehan. Catch the replay of this Coffee Conversations to get a glimpse of the trade show floor as industry experts discuss hot topics and trends at the 2024 International Roofing Expo. If you missed the International Roofing Expo (IRE) this year in Las Vegas, Nevada, and you’re feeling ...
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