Dataforma
Where AI Fits Into Your Tech Stack
In this CoatingsTalk™, Megan Ellsworth sits down with a representative from Dataforma to talk about how artificial intelligence is reshaping the way contractors manage their businesses. They explore where AI fits within a contractor's technology stack and how it can support, rather than replace, the systems and people that keep ...
Brian Cook - Smarter Inspections, Stronger Roofing Operations
In this CoatingsCast™, Megan Ellsworth is joined by Brian Cook from Dataforma to explore how the platform was originally built to solve gaps in how contractors manage their day-to-day operations and why service work continues to be a major challenge across the industry. Brian shares where contractors tend to struggle ...
Brian Cook and Mark Zeleznock - Software, Collaboration and the Alchemy of Getting It Done
In this CoatingsTalk™, Brian Cook and Mark Zeleznock with Dataforma sit down with Karen Edwards for a one-of-a-kind webinar dissecting how Dataforma’s radical approach to contractor feedback redefined the customer satisfaction in roofing software. In late 2025, Dataforma invited its users to a summit and used the time to hear ...
Brian Cook and Kim Baxter - More Than Software: Partnering With Dataforma
In this CoatingsCast™, Karen Edwards talks with Kim Baxter of O’Hara’s Son Roofing and Brian Cook of Dataforma about partnership, innovation and user-driven development. Kim shares why she chose Dataforma and how the relationship has evolved, while Brian explains how user feedback drives updates and what’s ahead at PSU 2025. ...
Form up!: Maximizing Commercial Jobsite Productivity
In this CoatingsTalk, Megan Ellsworth is joined by Brian Cook from Dataforma, to discuss how daily productivity tracking can increase profitability for commercial contractors. From monitoring crew performance to managing multi-job workflows, Brian explores how Dataforma’s innovative tools help contractors track progress in real-time, improve crew efficiency and enhance project ...
Brian Cook - Level Up Your Project Management Game
In this Roofing Road Trips® episode, Heidi J. Elsworth is joined by Brian Cook from Dataforma to discuss their powerful, service and project management solution built by contractors, for contractors. Brian tells the story of Dataforma and how their roots as contractors enable them to continually deliver the best technology ...
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