By Jenny Yu. Dataforma and O’Hara’s Son Roofing show how partnership leads to practical, powerful tools. In this episode of CoatingsCast™, Karen Edwards spoke with Kim Baxter of O’Hara’s Son Roofing (OSR) and Brian Cook of Dataforma about how contractor feedback is shaping smarter software decisions across the roofing ...
By Jesse Sanchez. The annual gathering from Dataforma connects contractors nationwide for the opportunity to influence product direction through hands-on collaboration and feedback. In this episode of Roofing Road Trips®, Dataforma brought contractors together during its PSU conference for the opportunity to shape product development through direct collaboration. The gathering ...
By Jesse Sanchez. Dataforma’s PSU 2025 showcases new sales tools, AI features and mobile upgrades while guiding the 2026 roadmap. Dataforma is turning PSU 2025 into a launchpad for its next generation of tools, with a packed agenda that puts new sales, AI and mobile capabilities in front of contractors ...
By North Texas Roofing Contractors Association (NTRCA). NTRCA’s bowling event offered networking opportunities, friendly competition and seasonal festivities for attendees. The North Texas Roofing Contractors Association (NTRCA) brought the local industry together for a festive year-end celebration on December 11, 2025, hosting members and guests for a bowling social at ...
By Jesse Sanchez. Contractors trade practical insights in a setting built to turn quick conversations into real community and stronger service teams. Dataforma is putting its long-running PSU user conference squarely in the hands of the contractors who use the platform every day, with a 2025 event built around peer ...
By Jesse Sanchez. As contractors expand across states and service lines, Dataforma gives teams a scalable system that unifies documents, reporting, project data and field communication in real time. Commercial contractors are navigating larger footprints and more complex workflows than ever and Dataforma is positioning itself as a central system ...
By Jesse Sanchez. This leadership shift signals fresh energy, bold ideas and user-driven innovation. Dataforma’s signature event, PSU, is getting a major reboot in 2025 as a new leadership dynamic duo steps in. Brian Cook, recently named COO at Dataforma, and Tracey Donels, CEO of Service First Solutions, are now ...
By Jesse Sanchez. This sales module aims to streamline the full customer journey for commercial roofing contractors. In this Roofing Road Trips® podcast episode, Brian Cook of Dataforma revealed a bold step forward for the roofing tech company that could reshape how commercial contractors manage sales. While Dataforma has long ...
Our annual conference is set for Thursday and Friday, November 13th and 14th, and we’re excited for both the location and the new agenda. Our event will be held at The Scottsdale Resort and Spa, Curio Collection by Hilton in wonderfully warm Scottsdale, Arizona. The resort has a spa, multiple dining ...
By Emma Peterson. Don’t miss this exciting conference designed to help boost your business! This year, the Dataforma PSU annual conference will be held at the Scottsdale Resort and Spa, Curio Collection by Hilton in Scottsdale, Arizona. The conference will take place November 13-14, with an agenda full of educational ...