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Emma Peterson, Senior Content Developer
Innovating with purpose
By Emma Peterson. Learn how Elevate develops products designed to address some of the biggest issues in roofing – labor and weather. Uncertainty has been the buzzword of the year when describing the state of the roofing industry. But even through this year’s tariff changes and policy shifts, two ...
Shaping the next generation of roofers
By Emma Peterson. Learn how the Roofing Alliance is elevating, educating and uniting roofing professionals across the country. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Greg Hudson and Alison LaValley to discuss the Roofing Alliance and its impact on the roofing industry. Greg, ...
Going green with biosolar
By Emma Peterson. Looking for a way to make a roof more sustainable? Consider combining a green roof with a solar set up! There are a variety of ways to make a roof more sustainable, such as reflective roof coatings, living roofs and solar panels. These different strategies can ...
Proactive protection
By Emma Peterson. Learn how to prepare your business to weather immigration policy changes and investigations. As we get further into 2025, we continue to see immigration policies and enforcement growing and changing. The effects of this vary, from challenges getting skilled labor to fines that can be up to ...
Raise the bar on safety with the TremSafe® Hatch Guard
By Emma Peterson. This easy-to-install, adjustable and OSHA-compliant hatch guard from Tremco makes roof access safer. Looking for a safer way for maintenance and installation crews to access the roof of a commercial building? Look no further than Tremco’s TremSafe® Hatch Guard! TremSafe® Hatch Guard offers users a non-penetrative way ...
Fantastic fasteners
By Emma Peterson. Hold it all together with TopShield’s versatile and reliable residential fasteners. In roofing and construction, fasteners may be small, but their role is anything but. By securing shingles, panels and other parts of the roofing assembly, the right fastener is key to a successful project. At ...
CRE 2025: Canada’s biggest roofing show
By Emma Peterson. We went behind the scenes at CRE 2025 with Jason Campbell of CRCA to talk workforce, education and growing the Canadian roofing industry. This year, The Coffee Shops™ got the chance to go North and meet with our industry friends from Canada at the Canadian Roofing Expo ...
Across the pond
By Emma Peterson. Learn about the differences and similarities between roofing in the U.S. and the UK. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Mardee Billingsley, the executive vice president of the Tremco Construction Products Group. Mardee has worked with Tremco for over 28 ...
Navigating the world of continuous insulation
By Emma Peterson. Learn how contractors are tackling insulation installations with thorough preparation and innovative products. Traditionally, when insulating roofs and walls, a method called cavity insulation was used, which is a technique where contractors fit pieces of insulation in between struts and beams. However, today’s contractors have a more ...
It’s time to talk about mental health
By Emma Peterson. The first step to suicide prevention in the trades? Talking about it. Join industry leaders for a conversation about suicide prevention. Editor’s note: This article discusses mental health and mental health struggles (including suicide) that might be hard for some to read. The goal is to educate ...
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