Emma Peterson, Senior Content Developer
Six sides, one company: SOPREMA’s commitment to the entire building envelope
By Emma Peterson. SOPREMA’s contractor‑driven development process leads to high‑performance solutions for roofing, waterproofing and beyond. In 1908, Charles Geisen founded Les Usines Alsaciennes d’Émulsions (Alsatian Emulsion Factory) in Strasbourg, France. The following year, his company produced the first waterproof roofing membrane, made out of fabric dipped in hot bitumen. ...
Grow in a competitive industry with strategic marketing
By Emma Peterson. Rob Murray shares modern marketing advice for contractors and outdoor pros. For over 18 years, Intrigue Media has delivered marketing solutions for landscape contractors and other outdoor professionals across North America. During that time, they have learned a lot about how to stay successful in an increasingly ...
Improving performance in products and processes
By Emma Peterson. How contractors can use technology to deliver better roofs in a more efficient manner. While at the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS), we had the opportunity to film a live Coffee Conversations® thanks to our sponsors, SRS Distribution! The episode ...
Turning new hires into long-term talent
By Emma Peterson. Learn about engaging and retaining new hires through intentional training. In a new episode of Coffee Conversations®, Heidi J. Ellsworth is joined by a panel of industry leaders to talk about the importance of contractors helping new hires engage and connect with their company. This panel included ...
Protect your bottom line before chasing the top line
By Emma Peterson. Trent Cotney explains how strong legal foundations support roofing business growth and profitability. In a recent Read Listen Watch® episode, Megan Ellsworth hosted Trent Cotney of Adams and Reese for a conversation about how roofing companies should view the legal side of running a business as more ...
The launch of Carlisle’s ThermaThin™ 7 at IRE 2026
By Emma Peterson. Learn about Carlisle’s new high R-value polyiso insulation and the benefits it offers contractors. The International Roofing Expo (IRE) is one of the biggest and most influential trade events for the roofing industry. As such, it is often where companies announce new products and innovations – ...
Legal takeaways from March 2026
By Emma Peterson. Trent Cotney dives into legal updates for contractors in the latest Cotney Brief. As we move further into 2026, it becomes clear that the uncertainty of the past few years is still very much with us. From geopolitics impacting supply chains and international trading to domestic ...
The Florida Roofing and Sheet Metal Convention and Expo are heading to Kissimmee!
By Emma Peterson. Soak up some summer sunshine and boost your business at the FRSA’s 104th Convention and Expo! The Florida Roofing and Sheet Metal Association (FRSA) Convention and Expo offer a great yearly opportunity for contractors to network and learn through educational seminars each year. It’s an event ...
Project profile: Enercare Centre
By Emma Peterson. This massive roof restoration is a model for efficiency, sustainability and operational continuity. Along the shores of Lake Ontario in Toronto sits the award-winning Exhibition Place. This 192-acres site is Canada’s largest entertainment venue “hosting over 2,000 events and attracting over 5.5 million visitors a year.” For ...
The power of apprenticeships: Luke and Dalton Roofing
By Emma Peterson. Luke’s story is just one example of how apprenticeships are opening doors for the next generation of skilled professionals. For many young people, facing the choice of what to do next after basic schooling can be overwhelming. There are seemingly endless possibilities, each leading towards a different ...
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