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GAF
How a Video Can Build Your Business
By Liza Barth, GAF. The building industry is a crowded, competitive field. So, how can a roofing company stand out and make their mark? By becoming a video star! This video was created for GAF Master Elite® Contractor, Elite Roofing & Remodel based in Washington State. The video uses a drone and ...
GAF Introduces New Brand Positioning and Solutions to "Protect What Matters Most" at the 2019 International Roofing Expo
Today at the International Roofing Expo (IRE), GAF, North America's largest roofing and waterproofing manufacturer, introduced an evolved brand positioning embodied in a new tagline for the company: GAF—We protect what matters most. This positioning reflects GAF's comprehensive commitment to contractors, building owners, homeowners and its communities, and will ...
Standard Industries Launches GAF Energy to Transform Rooftop Solar Industry
Leverages distribution and contractor network of the world's largest roofing and waterproofing manufacturer to accelerate installation of residential solar solutions across the U.S. Standard Industries, the world's largest roofing and waterproofing manufacturer, announced the launch of GAF Energy, a new company that aims to revolutionize the adoption of rooftop solar for ...
Condensation, Dew Point, and Roofing
By: James R. Kirby, AIA Prepared with Co-authors Thomas J. Taylor, PhD, and James Willits Changing the dew point and/or dew point location can lead to unwelcome condensation, and potentially result in damage. Except in extremely arid climates, there is always some amount of water vapor in the air around us. When that ...
GAF Welcomes Defensive Powerhouse J.J. Watt to the 2019 IRE Show Floor
Roofing contractors who attend the IRE in Tennessee this year will get to meet and take pictures with the great J.J. Watt. He will be at the GAF Booth #1401 on Tuesday, February 12, from 4:00 p.m. – 5:00 p.m. Houston Texans defensive end J.J. Watt is a three-time winner of ...
GAF Announces Hurricane Michael Disaster Assistance Efforts
Commits $1 million to help customers, partners and the communities served together in Northwest Florida GAF, the largest roofing and waterproofing manufacturer in North America, has made a commitment of $1 million in total assistance to support Hurricane Michael recovery efforts. GAF’s support comes in the form of direct relief, a ...
GAF's Response to Hurricane Florence to Address the Long Road to Recovery
Commits $1 million in total assistance, including roofing materials for over 200 homes. GAF, the largest roofing and waterproofing manufacturer in North America, has made a commitment of $1 million in total assistance in support of Hurricane Florence recovery efforts. GAF's support is being delivered in the form of direct relief, ...
CRF3: Insulation for Low Slope Roofs
By Don Kilcoyne, GAF. Insulation used in low slope roofing is overwhelmingly based on polymer foam. Polyisocyanurate AKA polyiso Extruded polystyrene or XPS Expanded polystyrene or EPS Polyiso, which represents about 75% of the market, is predominantly specified due to its high insulation value per inch of thickness, low flammability, and resistance to solvent-based adhesives. Code ...
Air barriers and vapor retarders: the current conundrum in the roofing industry
By James R. Kirby, AIA, GAF. The roofing industry continues to discuss vapor retarders but should be discussing air barriers. One of the primary purposes of a building envelope is to keep moisture out of a building. What makes this difficult is that water comes in many forms and can take many ...
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