GAF

Three Myths About Roof Maintenance

May 23, 2018 at 9:58 a.m.

Roof maintenance contracts benefit both contractor and property owners and managers. By Jennifer Long, GAF. Whether you’re a low-slope roofing contractor or a building owner/manager, roof maintenance can be the key to unlocking significant business value. Unfortunately, there are three common myths that often prevent people from seeing the value right over ...

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Timberline® Shingles: The Movie

May 9, 2018 at 6:36 p.m.

By Don Kilcoyne, GAF. GAF shingles resists hurricane force winds, water, and flaming embers. GAF wrote the book on shingle toughness. And now we’ve made the movie, too. Every day, GAF conducts more than 4,000 quality checks in the making of our Advanced Protection® Shingles (APS). All GAF shingles also pass the industry’s ...

7 Tips for Standing Out After a Storm

May 8, 2018 at 2:16 p.m.

By Don Kilcoyne, for GAF. How to stand out from out-of-area contractors after a storm. After a storm, homeowners often scramble to get roofing repairs completed in a hurry. Unfortunately, that means a local, trusted businessperson like you may find yourself suddenly competing with a swarm of contractors from outside your area, ...

Reliant Roofing Announces Second Annual Every Shingle Heart Initiative

April 27, 2018 at 3:37 p.m.

Jacksonville company grants new roofs to local families through its annual program. Jacksonville, Florida —Reliant Roofing is pleased to announce its second annual Every Shingle Heart Initiative. This program was created in 2017 as a way for the Jacksonville-based company to give back to the community by providing families in need ...

Bad News for Algae is Great News for Homeowners

March 23, 2018 at 4:20 p.m.

GAF announces patent-pending algae fighting breakthrough. By Don Kilcoyne. Many homeowners get a special feeling of pride when they see the rich textures and precise colors of a beautifully-installed new roof. It ties all of their other design choices together. It symbolizes a long-term investment in protecting the things they value. And it ...

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GAF offer a Salute to Our Troops and Highlights Technology at IRE

March 11, 2018 at 3:56 p.m.

Special guest Mike Rowe, “the dirtiest man on TV,” helped GAF offer a “Salute to Our Troops” at the GAF booth during this year’s International Roofing Expo in New Orleans. By Don Kilcoyne. Rowe offered his thoughts on the labor shortage that is currently plaguing our industry as well. ...

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Meet the Microscopic Pest that Leaves a Giant Mess: Blue-Green Algae

February 14, 2018 at 5:54 a.m.

If you drive down virtually any residential street in the U.S. or Canada, there’s a chance you’ll see at least one roof stained with black or dark brown streaks from algae. by Don Kilcoyne for GAF. Many homeowners mistake these stains for mold, mildew, moss, or even tree sap. ...

GAF Advancing Innovation in Roofing Industry with Technology-Driven Product Showcase at 2018 International Roofing Expo (IRE)

February 5, 2018 at 5:56 a.m.

Company to advance innovation by presenting leading-edge materials and digital solutions aligned with shifting customer preferences and purchasing behaviors. GAF, North America’s largest roofing and waterproofing manufacturer, will feature a portfolio of cutting-edge products and digital platforms that improve product durability and enhance the sales process for contractors at the 2018 ...

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GAF Welcomes 'Dirty Jobs' Host, Skilled Trade Advocate Mike Rowe to the IRE 2018 Show Floor

January 29, 2018 at 4:45 a.m.

Join GAF and Mike Rowe for a salute to our troops – both active and veterans. Roofing contractors will get to meet the ‘dirtiest man on television’ at the 2018 International Roofing Expo (IRE). Mike Rowe, former host of the hit show “Dirty Jobs” on the Discovery Channel, and renowned public speaker, ...

How to Help Homeowners Understand Ice Damming

January 5, 2018 at 2:58 p.m.

The cold winter season is the time when many homeowners see icicles hanging from their eaves and/or water coming in the house due to ice damming on the roof. By Paulo Vieiradias, GAF There are three main causes of ice damming: Poor insulation from a house ceiling. An attic with inadequate or deteriorated ...