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General Coatings Manufacturing Corp.
Roofing's Take on Tariffs
Join us for this important Coffee Conversations where experts, including Trent Cotney from Adams & Reese and Will Lorenz from General Coatings, will break down the policies, prices and pressures shaping the roofing world in light of the new administration's tariff policies. With changes happening every day, the industry is ...
Contractor Panel at the 2024 RCMA Meeting: Sponsored by General Coatings
The 2024 Roof Coatings Manufacturers Association (RCMA) Fall Meeting was held as the premier event for roof coatings professionals. This gathering brought together industry leaders, innovators, and experts for an engaging and informative experience. Taking place from October 23-25, 2024, at the beautiful Intercontinental St. Paul Riverfront, the event provided valuable ...
Coatings Contractor Panel at the 2023 RCMA Summer Meeting - Sponsored by General Coatings
Heidi J. Ellsworth moderates a panel of contractors at the 2023 RCMA summer meeting. They discuss what roofing companies are seeing in the market around coatings, how roof coatings are working for them and what manufacturers and chemical vendors can do better as well as answer questions from the audience. ...
Coffee Conversations LIVE from the Western Roofing Expo - Sponsored by EVERROOF
S4:E3 You won't want to miss this special Coffee Conversations, sponsored by EVERROOF and General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day two of the show as we meet with industry leaders and experts from the western region of the country. Guests include manufacturers, ...
Coffee Conversations – Gen Z Takeover 2.0!
S3:E9 Don't miss this Coffee Conversations, sponsored by General Coatings, as we welcome Rohan Gupta, the next generation of General Coatings' leadership, Clemson University students Ayushi Raj Dua and Declan Fay. Declan has participated in the Roofing Alliance's student competition multiple times. They will chat with Megan Ellsworth, RCS Producer about ...
Coffee Conversations - 2021 3rd Quarter Review
S3:E3 Sponsored by Johns Manville Join Heidi Ellsworth on the next Coffee Conversations as she welcomes CEOs and executives Adam Oaks of Estimating Edge, Deryl Kratzer from National Roofing Partners, Will Lorenz of General Coatings, and Jennifer Ford-Smith of Johns Manville. These industry leaders will share an in-depth look of 2021’s ...
Roofing CEOs' Industry Outlook
S2:E15 Coffee Conversations: Roofing CEOs' Industry Outlook Join Heidi Ellsworth on the next Coffee Conversations as she welcomes CEOs Adam Oaks of Estimating Edge, Deryl Kratzer from National Roofing Partners and Will Lorenz of General Coatings. These industry leaders will share in depth what the first quarter of 2021 has truly ...
With Will Lorenz, RCMA President, on How Roof Coatings are Disrupting the Roofing Industry.
S2:E4 Heidi J. Ellsworth, RCS Partner, welcomes Will Lorenz, president of RCMA and Vice President Sales at General Coatings Manufacturing Corp to Coffee Conversations. They answer questions and discuss how roof coatings have changed the roofing industry by disrupting how contractors maintain, sell, install and replace roofs. The conversation focuses ...
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