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Heidi J. Ellsworth, President
Know Your Niche
In this Contractor Outlook™, Heidi Ellsworth is joined by Eric Voyer from The Farnsworth Group to dive into the latest shifts in the building products market and their impact on contractors. Eric shares insights on how deep customer research is reshaping marketing strategies and product development for building product brands. ...
Fractional Hiring in Construction
In this Contractor Outlook™, Heidi J. Ellsworth visits with Kristen McAlister of Cerius Executives, a national leader in fractional executive placement, who shares insights into why this model is gaining traction and how it can position construction companies for long-term success. The rise of fractional hiring gives construction companies access ...
Legal Updates and Open Q&A with Trent Cotney
In this Coffee Conversations®, Heidi J. Ellsworth sits down with Trent Cotney of Adams & Reese for a powerful and candid discussion on the latest legal issues impacting the roofing and construction industries. From evolving tariffs and immigration policies to regulatory changes and emerging legal cases, this “Power Hour” gives ...
Rick Rominger - Increasing Productivity Through Performance Products
S3:E68 Heidi J. Ellsworth, RCS Partner visits with Rick Rominger, TopShield Director of Private Label with SRS Distribution their TopShield®PRO commercial roofing products. SRS has an unwavering focus on increasing customers’ productivity and profitability by providing the highest level of performance products. Heidi and Rick will talk about the ...
Roofing Technology Think Tank (RT3) Podcast Playlist
Roofing Technology Think Tank (RT3) is a consortium of thought leaders exploring technology for the roofing industry. The RT3 Podcast series highlights emerging and disruptive solutions that help build the professionalism and appeal of the roofing industry. Listen to these captivating podcasts and subscribe! Check out RT3 by visiting their ...
Roof Coatings are Disrupting the Roofing Industry
S2:E4 Heidi J. Ellsworth, RCS Partner, welcomes Will Lorenz, president of RCMA and Vice President Sales at General Coatings Manufacturing Corp to Coffee Conversations. They answer questions and discuss how roof coatings have changed the roofing industry by disrupting how contractors maintain, sell, install and replace roofs. The conversation focuses ...
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