Heidi J. Ellsworth, President
Get Involved. Give Back. Get Started.
Industry professionals share how they have become involved in their communities, utilized technology and what recruiting efforts have worked in a live panel at IRE 2023. Final day of IRE 2023 and we’re kicking off our day, right before the show starts, with a session presented by the Roofing Technology Think ...
Day Two: Student Competition, Interviews and More!
Day two proved to be just as amazing as day one at IRE 2023! Editor's note: The following is a transcript of a conversation the Coffee Shop crew had after day two of the International Roofing Expo 2023. Karen Edwards: Hey, this is Karen and we just wrapped up day two ...
Day One Recap of IRE 2023
The Coffee Shop crew goes over the events and happenings of the first day of the IRE Expo 2023. Editor's note: The following is a transcript of a conversation the Coffee Shop crew had after day one of the International Roofing Expo 2023. Karen Edwards: Hello, this is Karen and we're ...
RT3, ROOFPAC and Roofing Alliance, Oh My!
The Coffee Shop crew recaps the RT3 meetup and Roofing Alliance and NRCA ROOFPAC events at IRE 2023. Editor's note: The following is a transcript of a conversation the Coffee Shop crew had after their RT3 meetup, ROOFPAC and Roofing Alliance events. Karen Edwards: Hi everyone, this is Karen Edwards and ...
Check Out Our Episode of MetalCast With the New National Frame Building Association President, Robyn Ommen
Listen to season 1, episode 3 of MetalCast with Robyn Ommen and Megan Pope Miller. Heidi J. Ellsworth meets up with Robyn Ommen of Sherwin Williams and Megan Pope Miller of NFBA about the National Frame Building Association (NFBA) on this MetalCast. NFBA, a premier partner with MetalCoffeeShop, is a non-profit ...
Register for our Upcoming Affinity Webinar With Cotney Consulting - Elevate Your Team and Company With Cause Marketing
Thursday, March 2, at 9:00 a.m. PT. John Kenney, Heidi J. Ellsworth and Karen Edwards share their passion for Cause Marketing in this Cotney Consulting - RoofersCoffeeShop Affinity Webinar. One of the leading trends in marketing, is to wrap your company's marketing around strong causes that resonate with both customers and ...
Shout Your Company Brand From the Rooftop
By Heidi J. Ellsworth. Did you know that there are many opportunities to market your company from the rooftop? As a steep-slope roofing contractor, you have the opportunity to work with underlayment manufacturers and have your logo custom printed on your underlayment of choice. However, when it comes ...
Check out our Latest MetalTalk - Solutions for the Labor Shortage
In the first episode of the new MetalCoffeeShop™ MetalTalk, Heidi J. Ellsworth, John Sheridan and Mark MacDonald talk about the overall labor shortage and primarily the need for skilled metal roofing installers. In this live webinar, attendees will hear what is happening to train skilled metal roofing installers along with ...
Check out our Latest MetalCast - What Can MetalVue do for You?
Listen to our very first episode of MetalCast featuring Mark MacDonald from Sherwin-Williams! In the first ever MetalCast from MetalCoffeeShop, Heidi J. Ellsworth meets up with Mark MacDonald from Sherwin-Williams about their innovative new program for metal roofing that is bringing more contractors into the metal market and helping them to ...
Register for the Future Leader's Panel at the MCA Winter Meeting
Monday, January 23 at 1 p.m. ET. MCA and METALCON welcome new industry professionals to attend the second Future Leader’s Program Event at 1 p.m. ET on January 23 at their Winter Meeting. Moderated by our own Heidi J. Ellsworth, the panel will feature industry leaders who will share tips and ...

















