Heidi J. Ellsworth, President
AI deserves better than hype
By Heidi J. Ellsworth. Moving beyond the hype around AI to focus on the technology's real business value. Artificial intelligence (AI) is moving incredibly fast, and every day seems to bring another platform, application or AI agent promising to transform the way companies do business. For roofing contractors, that ...
Investing in people is investing in the future of roofing
By Heidi J. Ellsworth. NRCA’s people-centered initiatives strengthen leadership, workforce opportunity and well-being across the roofing industry. Throughout my years in the roofing industry, I have learned one simple truth: Our greatest asset is our people. They are the ones who create the products we rely on, run the equipment ...
Invertir en las personas es invertir en el futuro de la industria del techado
Por Heidi J. Ellsworth, traducido por Alberto Torres. Las iniciativas centradas en las personas de NRCA fortalecen el liderazgo, las oportunidades para la fuerza laboral y el bienestar dentro de la industria del techado. A lo largo de mis años en la industria del techado, he aprendido una verdad muy ...
Building a safer construction industry starts with a conversation
By Heidi J. Ellsworth. Construction Suicide Prevention Week reminds us that every company can help employees find support before a crisis becomes a tragedy. The construction industry knows how to protect people from physical hazards. We hold safety meetings, conduct jobsite inspections, require fall protection and make sure crews understand the ...
Discovering UK roofing innovation with Genius Roof Solutions
By Heidi J. Ellsworth. SpeedFlash® is a flashing system designed to simplify solar photovoltaic installations on slate roofs. One of the greatest opportunities created by the launch of RoofersCoffeeShop® U.K. has been discovering innovative products developed specifically for the British roofing market. While roofing professionals around the world share many of the ...
Managing risk from the rooftop down
By Jesse Sanchez. Contractors can reduce liability, strengthen customer relationships and protect profitability by addressing the growing complexity of today’s rooftops. During this Coffee Conversations® sponsored by Anchor Products, Heidi J. Ellsworth joined Anchor Products founder Joel Stanley, attorney Trent Cotney of Adams and Reese and roofing technical expert Mark Graham ...
Making the right roofing decision: Re-roof or recover?
By Jesse Sanchez. An upcoming RLW will help contractors make the right call when deciding whether to re-roof or recover an existing commercial roofing system. In an upcoming RLW, Making the Right Roofing Decision, September 23, 2026, at 11 a.m. PT / 2 p.m. ET, Heidi J. Ellsworth meets with ...
Fortalece tus habilidades en el Western Roofing Expo
Por Alex Tolle, The Coffee Shops®, traducido por Alberto Torres Explora oportunidades educativas enfocadas en temas que van desde el rendimiento de los techos y la evolución de los códigos hasta el diseño de la envolvente del edificio y la administración de negocios durante el evento de este año. La ...
Strengthen your skills at the Western Roofing Expo
By Alex Tolle, The Coffee Shops®. Explore education focused on everything from roof performance and evolving codes to building-envelope design and business management at this year's show. Continuing education gives roofing professionals an opportunity to step away from daily demands and take a closer look at the systems, materials, requirements and economic ...
Why roofing companies should stop asking how AI fits their business
By Heidi J. Ellsworth. Organizations see greater AI success when operational teams shape technology decisions from the beginning instead of treating AI as a separate initiative. One of the most common questions surrounding artificial intelligence (AI) today is how organizations can align AI with their business strategy. While that may ...
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