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Jenny Yu, Writer & Reporter
Business-in-a-box for metal roofing
By Jenny Yu. Sherwin-Williams leaders explain how their MetalVue and Roofing Passport tools are helping contractors sell more metal with confidence. At the 2026 International Roofing Expo, The Coffee Shops™ stopped by the Sherwin-Williams booth to learn more about its MetalVue program acts to remove barriers to entry for ...
Innovation born from adversity
By Jenny Yu. Explore how the solar market continues to evolve and expand in a time of regulatory challenges. Solar market dynamics continue to evolve as technology advances and policy shifts reshape the landscape. In this Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Mark Gies, director of ...
Building trust and boosting sales with visualization software
By Jenny Yu. Homeowners increasingly expect to preview renovations before committing to major investments. In a recent Roofing Road Trips® episode, Karen Edwards spoke with Jenni McMorran, contractor channel partner manager of Renoworks, to discuss how visualization software like theirs takes the newest technology and transforms the roofing sales ...
From hurricanes to wildfires: Building codes shape product design
By Jenny Yu. Why BRAVA Roof Tile is dedicated to developing code-compliant roofing materials. With extreme weather events becoming more and more common, the roofing industry constantly works to develop and meet standards that keep properties and the people within them safe and secure. For roofing manufacturers, meeting these ...
Education and engagement at IRE 2026
By Jenny Yu. TRA Snow and Sun leaders discuss contractor conversations, booth activities and plans for the year ahead. TRA Snow and Sun has kicked off 2026 with a busy schedule, including a stop at the 2026 International Roofing Expo (IRE)! Ben Anderson, head of operations, and Mindy Dahlquist, ...
Taking care of each other
By Jenny Yu. The National Women in Roofing’s Central Oregon Council’s first reroof event gifted a local veteran with a free new roof. For their first reroof event, The National Women in Roofing’s Central Oregon Council gave a local veteran a new roof in Redmond, Oregon. The event, ...
Contractors’ best friend
By Jenny Yu. K9 Fasteners is leading the pack with jobsite solutions that are strong and dependable. When the founders of K9 Fasteners started their company about 17 years ago, they decided to name their company after their love for humanity’s most loyal companions. “Dogs are kind, faithful, hardworking ...
Choosing the right standing seam metal roof
By Jenny Yu. ASC Building Products outlines Skyline Roofing and Skyline Roofing hp to help contractors and homeowners determine the best material for them. Metal roofing continues to gain momentum across residential and commercial construction and ASC Building Products is helping guide that conversation with its recent article, “Key ...
Bonded by trust
By Jenny Yu. How Franklin International’s culture and history drive the future of adhesion. For nearly a century, Franklin International has built its reputation on trust, innovation and a people-first approach that continues to shape its role in the global adhesives market. The video “The Franklin International Family: A ...
How metal meets the strongest weather demands
By Jenny Yu. Metal roofing offers durability, efficiency, and long-term protection in a changing climate. For homeowners facing increasingly intense wind events, roof performance has become a central concern. In the article “How do I protect my Florida home from high winds?” by Trevor Underwood, DECRA Metal Roofing outlines ...
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